PM360

MAY 25, 2023

In conjunction with CMI Media Group’s international expansion beyond the United States, we conducted research and published a report in partnership with Medscape which delved into the media habits of physicians across the EU5 countries: France, Germany, Italy, Spain, and the United Kingdom.

Physicians 90

Physicians Pharma reps Pharma Rep Media 90

Healthcare Success

NOVEMBER 27, 2023

Moreover, today’s doctor partners have strong opinions about marketing and growing their locations within the larger business. Some of the hospitals and multilocation practices that engage our agency have doctors, executives, investors, and other stakeholders aligned around their brand strategy and marketing plan.

Doctors 117

Doctors Marketing Healthcare Healthcare 117

World of DTC Marketing

NOVEMBER 16, 2021

SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers. Today there are microsegments of markets, and one message shouldn’t be used for all.

Marketing 253

Marketing Doctors Healthcare Healthcare 253

World of DTC Marketing

APRIL 21, 2022

I can get better results using digital laser targeting and targeted print ads, but DTC marketers are like TV because it makes them feel important within their company. ” Marketers were tapped to develop a model that showed the patient’s journey to getting an Rx. The post DTC marketers addicted to TV.

Marketing 227

Marketing Side effects Physicians Healthcare 227

MedCity News

FEBRUARY 1, 2024

To meet evolving consumer expectations, providers must have a strong digital marketing strategy and user experience online. Here are 5 healthcare marketing trends to pay attention to in 2024.

Retail 110

Retail Marketing Healthcare Healthcare 110

World of DTC Marketing

DECEMBER 3, 2020

Another TED talk on the evils of prescription drug marketing was filled with misinformation as usual. The disconnect between consumers and prescription drug marketing has grown quite a bit. What about marketing to doctors? The other issue is a payment to physicians. Physicians listen to other physicians.

Prescription 181

Prescription Marketing Doctors Physicians 181

PM360

AUGUST 24, 2023

As healthcare advertisers work to maximize their promotional budgets, an ongoing shift is occurring from broad-based to niche market spending. However, while hyper-targeting can ensure dollars are maximized, a catch-22 may be missing the most critical part of the patient journey: the first point of care—or primary care providers (PCPs).

Marketing 98

Marketing Healthcare Healthcare Physicians 98

Healthcare Success

JULY 5, 2022

How to create marketing and lead generation systems that get results. Every time I run into someone who is faced with the daunting challenge of marketing to doctors or other healthcare professionals, I giggle empathetically and say, “I feel your pain.”. By Stewart Gandolf, MBA. I recently updated it here for your reading pleasure!).

Doctors 57

Doctors Physicians Marketing Healthcare 57

Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. The B2B marketing strategy you use has to stand out. The good news is you can find success through many of the best practices marketers have proven over the years.

Doctors 61

Doctors Physicians Marketing Prospecting 61

LEVO Health

NOVEMBER 1, 2022

Pharmaceutical brands often take a backseat role in patient health by encouraging patients to talk to their healthcare provider about treatment options. One way to do this is through a physician directory. Physician directories allow consumers to discover and compare provider ratings and reviews.

Physicians 52

Physicians Patients Healthcare Provider Retail 52

Clarify Health

DECEMBER 28, 2023

Increasing patient retention, decreasing leakage, boosting exposure, improving provider and patient satisfaction, and growing revenue opportunities. These are just some of the benefits of a successful physician liaison strategy. But as in any patient retention strategy, successful data integration is key.

Physicians 52

Physicians Healthcare Healthcare Electronics 52

World of DTC Marketing

JUNE 1, 2022

Five of America’s largest health insurers reported more than $11bn in profits in the second quarter – a decline from the same period last year when the Covid-19 pandemic helped drive sky-high profits yet they are having more of a say on patients’ treatments even when HCPs disagree. Then there is prior authorization.

Insurance 225

Insurance Patients Doctors Physicians 225

PM360

SEPTEMBER 7, 2023

A similar number of respondents (64%) expressed disappointment with their interaction with physicians, wishing that healthcare providers took more time to understand them. The New England Journal of Medicine runs a weekly diagnostic challenge tasking physicians with correctly identifying a thorny case.

Patients 111

Patients Physicians Healthcare Healthcare 111

Medico Reach

APRIL 13, 2022

Physicians lead hectic lives attending to patients and handling treatments. So, if you’re a healthcare marketer, you need to send personalized emails to grab their attention. That’s the only way to reach out to physicians and promote your services. Why Choose Personalized Email Marketing.

Physicians 52

Physicians Marketing Leads Medical 52

PM360

SEPTEMBER 28, 2022

For life sciences commercial teams, effectively engaging physicians and supporting them with education on the evolving science around products and conditions requires a deep understanding of physician content needs and channel preferences. physicians across 15 specialties, treating more than 95 conditions.

Physicians 109

Physicians Pharma Education Pharma reps 109

World of DTC Marketing

APRIL 20, 2022

We just finished talking to over 200 hundred HCPs about pharma marketing and salespeople to measure any differences since before the pandemic. This was especially true with new drugs that have a significant competitive market. They see this as an insurance company coming between them and their patients.

Marketing 218

Marketing Pharma Insurance Medical 218

World of DTC Marketing

JANUARY 18, 2021

OPENING: Pharma companies are starting to embrace digital marketing forced, in large part, by changes brought on by the pandemic. Digital marketing is becoming a valuable tool. Furthermore, only 10% of physicians had met with a pharmaceutical company representative in a hospital. Adding Value in a Changed Value Equation.

Pharma sales reps 173

Pharma sales reps Marketing Pharma Physicians 173

World of DTC Marketing

DECEMBER 2, 2020

How is pharma going to get patients back into to ask their doctor about branded medications? And some expect they will soon see patients who have dangerously delayed seeking care as ongoing symptoms force them to overcome their fear. How will they get patients to ask for an Rx if they’re not going to their doctor?

Marketing 155

Marketing Doctors Physicians Prescription 155

World of DTC Marketing

MARCH 23, 2022

Do patients care? Do patients care? If you’re a cancer patient and your oncologist is prescribing a drug approved via accelerated Approval, are you going to refuse treatment? Should patients be made aware that the drug they are being prescribed is an “accelerated approval drug”? Of course not.

Patients 200

Patients FDA Doctors Physicians 200

World of DTC Marketing

AUGUST 11, 2021

You should tell a story on the value of your marketing using metrics that senior managers understand. That’s what most DTC marketers believe because management wants concrete results. However, healthcare marketing is not CPGs or an eCommerce site. Your goal here is to defend your market share. POST-LAUNCH.

Marketing 143

Marketing Side effects Management Media 143

Scott’s Directories

MAY 10, 2023

If you’re trying to sell a product or service to physicians in Alberta, you know that it can be a challenging task. However, one of the most effective ways to make sales in this industry is by using a list of targeted physicians. With so many healthcare providers in the province, it can be difficult to know where to start.

Physicians 52

Physicians Sales Healthcare Provider Medical 52

PM360

OCTOBER 25, 2023

When it comes to healthcare decisions, patients are not the only ones calling the shots. This relationship between the patient and their provider is the backbone of modern healthcare, but we often overlook influential and extremely common stakeholders that medical brands sometimes miss: the patient’s family.

Healthcare 111

Healthcare Healthcare Patients Physicians 111

PM360

DECEMBER 20, 2023

The industrial production process reduced cost, time to market, and in most cases, improved quality. This analogy is relevant to many industries, but especially modern marketing. And today’s “Content Supply Chain” is enabled by marketing automation technology.

Marketing 105

Marketing Distribution Media Physicians 105

World of DTC Marketing

AUGUST 29, 2022

DTC marketers spend a lot of time and money gaining insights into patients and caregivers. That information should be shared with HCPs and insurers to understand better the barriers and opportunities of treating patients. The research showed that patients wanted to understand how the drug works and the potential side effects.

Side effects 203

Side effects Physicians Insurance Marketing 203

World of DTC Marketing

JANUARY 19, 2021

OPENING : DTC marketers have relied too much on TV advertising. DTC marketers have relied too heavily on TV, and now new data shows that TV glory days are quickly fading and that people feel that commercials are repeated too frequently and are irrelevant to them. New ways to reach consumers need to be explored.

Marketing 180

Marketing Pharma Recruitment Physicians 180

World of DTC Marketing

MAY 17, 2021

The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits. DTC marketing needs to evolve if it’s to remain relevant as part of the brand objectives. So what is the purpose of DTC? That’s not true at all.

Marketing 155

Marketing Media Side effects Prescription 155

Scott’s Directories

MARCH 13, 2023

The purchase of a Vancouver physician directory can be a great way to increase your reach. A well-researched directory can provide information about local physicians, such as their contact information and specialties, helping you target the right doctors for your business.

Physicians 52

Physicians Doctors Medical Healthcare 52

Scott’s Directories

FEBRUARY 8, 2023

Crafting an effective sales pitch for the medical industry can be challenging, but with the right research and data, you can create a successful pitch that resonates with physicians. One of the best ways to gather information is to use a physician database.

Sales pitches 52

Sales pitches Physicians Sales Prescription 52

World of DTC Marketing

AUGUST 30, 2022

Display is an incredibly low-effort way to spend your marketing budget, whether trying to reach physicians or patients. ” The answer is complicated and lies in a system where DTC and HCP marketers “have to do something.” DTC marketers often repurpose offline ads for use online which doesn’t work.

Physicians 270

Physicians Marketing Pharma Insurance 270

Scott’s Directories

MARCH 13, 2023

The purchase of a Vancouver physician directory can be a great way to increase your reach. A well-researched directory can provide information about local physicians, such as their contact information and specialties, helping you target the right doctors for your business.

Physicians 52

Physicians Doctors Medical Healthcare 52

Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. As more healthcare professionals provide accessible online services and shorten the red tape between physician-patient communications, consumers no longer feel the need to visit the closest option.

Healthcare 104

Healthcare Healthcare Marketing Physicians 104

World of DTC Marketing

MARCH 28, 2021

IN BRIEF: Doctors are not required to treat obese patients who won’t do anything to lose weight but the problem is more than reminding patients they need to get exercise and drop pounds. But what about patients who make no effort to lose weight? Medicare and Medicaid patients specifically cost $61.8

Doctors 250

Doctors Patients Insurance Physicians 250

Celeritas

SEPTEMBER 26, 2022

The QR code payment market is projected to rise to $35 billion by 2030. The market was already growing before covid, but the outbreak provided a significant boost to the technology. QR codes were initially reserved for marketing and sales-related functions, but recently they have made quite some headway in the medical field.

Physicians 52

Physicians Patients Medical Management 52

PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” The recent Sermo Barometer confirms that 89% of 300+ global practitioners have seen an increase in patients proactively requesting prescription weight loss medications.

Medical 105

Medical Side effects Physicians Prescription 105

Scott’s Directories

JANUARY 10, 2023

Business-to-business (B2B) medical sales often involves engaging with a wide array of healthcare professionals and organizations, such as physicians, hospitals, and pharmacies. What is a Physician Directory? A physician directory also offers valuable insights into potential customers that can inform outreach strategies.

Medical sales 52

Medical sales Physicians Medical Sales 52

LEVO Health

AUGUST 22, 2022

As the healthcare landscape evolves, patients become increasingly proactive in seeking information and taking charge of their health. This shift has had a profound impact on the success of various healthcare marketing strategies. As a result, one of the most powerful, innovative tools is marketing automation. . Attract patients.

Marketing 52

Marketing Patients Physicians Healthcare 52

Referral MD

DECEMBER 8, 2023

Discover the best practices to enhance, improve, and boost patient referrals for your dermatology clinic. Understanding the Importance of Patient Referrals Patient referrals play a crucial role in the success of dermatology clinics. When patients refer someone to your clinic, they are satisfied with your services.

Patients 52

Patients Physicians Media Education 52