World of DTC Marketing

APRIL 13, 2021

Zoom Rx recently polled HCPs and found 78% of physicians want to maintain some contact with pharma reps. The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. So is the future of HCP marketing digital? Where to start?

Doctors 286

Doctors Pharma reps Pharma Rep Physicians 286

Clarify Health

APRIL 18, 2024

As both government and commercial payers direct a greater share of volume to out-patient facilities and patient demand for same-day service increases, opportunity and competition in the ambulatory surgical center (ASC) space are increasing. Understand your market – How saturated is it?

Marketing 52

Marketing Competition Physicians Management 52

Clarify Health

JUNE 13, 2023

The new and improved micro-targeted incentive program rewards primary care physicians for referring patients to the highest quality, most affordable specialists in their geography. Data on how long patients typically need to wait to visit each specialist. Transparency and incentives linked to how much they are saving patients.

Physicians 52

Physicians Healthcare Healthcare Management 52

Pharma Marketing Network

JULY 19, 2023

The pharmaceutical industry is constantly evolving, and digital technology is playing an increasingly important role in marketing campaigns. In the past, pharmaceutical companies relied heavily on traditional marketing methods such as print ads, TV commercials, and direct mail.

Marketing 96

Marketing Pharma Media Healthcare Provider 96

Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. billion deal to acquire Oak Street Health, a value-based primary-care company focused on treating Medicare patients.

Healthcare 89

Healthcare Healthcare Marketing Physicians 89

Pharma Marketing Network

JULY 26, 2023

The Food and Drug Administration (FDA) plays a critical role in regulating the pharmaceutical industry and ensuring that medications and medical devices marketed to the public are safe, effective, and appropriately labeled.

Marketing 97

Marketing FDA Food and Drug Administration Pharmaceutical 97

World of DTC Marketing

JANUARY 11, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. is no more an option but a critical factor to ensure success for any multichannel marketing initiatives.

Pharma 235

Pharma Physicians Pharma reps Pharma Rep 235

Legacy MEDSearch

FEBRUARY 28, 2023

RADIANCE II is a randomized, sham-controlled US FDA IDE pivotal trial of the Paradise uRDN System in the treatment of patients with uncontrolled hypertension. Conducted as an international multicenter study at more than 60 study centers in eight countries, 224 patients with uncontrolled hypertension were randomized 2:1 to uRDN or a sham.

Networking 98

Networking Medical Physicians Safety 98

LEVO Health

FEBRUARY 1, 2024

Traditionally, healthcare marketing relied on broad, generalized strategies that often missed the mark in addressing the unique needs of diverse patient populations and high-level healthcare professionals (HCPs). While the one-size-fits-all approach had a broad reach, it lacked the precision necessary for impactful engagement.

Healthcare 52

Healthcare Healthcare Patients Marketing 52

Clarify Health

AUGUST 30, 2019

When looking at creating or optimizing high-performing provider networks , the first thing most payers focus on is provider performance on cost, quality, and utilization. Do your Primary Care Physicians (PCPs) refer appropriately, or are they referring out cases they should have treated themselves?

Networking 52

Networking Marketing Physicians Management 52

PM360

NOVEMBER 21, 2022

Patient-centric marketers are always thinking about the micro-moments where they can make a difference in the patient’s life. But the pandemic forced marketers to think differently as the patient’s functional journey was transformed. particularly for life sciences marketers. That must change. What Is RPM?

Marketing 52

Marketing Patients Education Electronics 52

Pharma Marketing Network

JULY 25, 2023

Traditionally, pharmaceutical companies have relied on demographics to target their marketing efforts. While demographics can be a useful starting point, they are not always enough to create effective marketing campaigns. This can lead to increased brand awareness, improved patient compliance, and ultimately, increased sales.

Marketing 96

Marketing Pharma Media Pharmaceutical 96

Pharma Marketing Network

JULY 19, 2023

Content Marketing as a Sales Driver: Unlocking Your Business Potential in the Pharmaceutical Industry Content marketing is a long-term strategy that can help businesses of all sizes generate leads, increase brand awareness, and drive sales.

Marketing 98

Marketing Pharmaceutical Sales Education 98

PM360

JUNE 11, 2022

While pharma brands have learned many valuable lessons during the COVID-19 pandemic, some painful realities of digital marketing still remain. Cognizant of this, brand marketers need to capitalize on the best data and technology sources to adopt a digital strategy that is more meaningful to their audiences. Where do we go from here?

Marketing 75

Marketing Physicians Media Doctors 75

Pharma Leaders

NOVEMBER 21, 2022

Nurse practitioners (NPs) and physician associates (PAs) take an active role in breast cancer treatment for their patients, including detecting early signs of the disease, helping manage prescription side effects and identifying appropriate specialists for patient care. The Importance of Marketing Directly to NPs and PAs.

Marketing 52

Marketing Pharma Leads Education 52

Pharma Marketing Network

MARCH 3, 2021

But what about patients? And what about the disrupted patient journey? What can our industry do to ensure patients maintain continuity of care at a time when good health is imperative? Here, we offer four ways pharma marketers can help. Reassess the Patient Journey. Language has always been important to marketers.

Patients 88

Patients Physicians Pharma Insurance 88

Clarify Health

JANUARY 22, 2021

On December 16th, we hosted an AHIP webinar discussion about how Cigna is innovating their network design process for market expansion. He has worked at Cigna for eight years and currently leads the overall strategy and execution of their Medicare Advantage new market and product expansions.

Networking 52

Networking Marketing Management Competition 52

World of DTC Marketing

DECEMBER 30, 2021

Data show a roughly 46 percent combined decrease in weekly new diagnoses across six different cancers, according to a study published in August 2020 in JAMA Network Open. Data show a roughly 46 percent combined decrease in weekly new diagnoses across six different cancers, according to a study published in August 2020 in JAMA Network Open.

Networking 187

Networking Physicians Education Patients 187

World of DTC Marketing

MARCH 11, 2021

A recent study published in the journal JAMA Network Open found that 60 to 80 percent of patients have been less than fully forthright with their doctors at some point which can be worse with telehealth. According to a survey , close to 60% of physicians have lingering reservations about the quality of care they can provide remotely.

Doctors 180

Doctors Physicians Consulting Pharma 180

PM360

MAY 15, 2023

But the marketing landscape is decidedly different in today’s digital era. Fortunately, point-of-care (POC) marketing channels provide effective and efficient options. Let’s briefly unpack five core tenets of an HCP-focused POC marketing plan. Let’s briefly unpack five core tenets of an HCP-focused POC marketing plan.

Marketing 52

Marketing Electronics Doctors Physicians 52

Pharma Marketing Network

JULY 10, 2023

Pharmaceutical marketing is the process of communicating the benefits of a pharmaceutical product to potential patients and healthcare providers. It can be a complex and challenging process, as pharmaceutical companies must adhere to strict regulations while also developing creative and effective marketing campaigns.

Healthcare 40

Healthcare Healthcare Marketing Pharma 40

Pharmaceutical Technology

SEPTEMBER 7, 2022

Failing to adhere to prescribed medication regimens is one of the prime reasons for poor patient health outcomes. Pharmaceutical and healthcare companies are working continuously to improve patient adherence, which also impacts disease control and pharmaceutical industry revenues directly. Patient adherence.

Leads 52

Leads Pharmaceutical Patients Pharmaceutical manufacturing 52

World of DTC Marketing

APRIL 27, 2021

QUICK READ: Patients are returning to their doctor’s office, and it’s not uncommon for appointments, or routine visits, to be scheduled weeks or months in advance. I talked to some thought leaders, and they said that they don’t have time for either virtual patient visits or online pharma detailing.

Doctors 181

Doctors Physicians Pharma reps Pharma Rep 181

MedCepts

NOVEMBER 7, 2017

Given the fact that numerous products sprout out year after year, it is the physician’s role to determine that these products are safe and effective for the patient. Any doctor prescribing them to their patient knows that they could be placing their license at risk. Physicians Seek Evidence based information.

Physicians 52

Physicians Medical sales reps Doctors Medical sales 52

PM360

APRIL 5, 2023

The Point of Care Marketing Association (POCMA), a non-profit organization that aims to support the continued growth of the Point of Care (POC) media channel, hosted 270 healthcare marketers at its annual POC NOW Industry Summit at City Winery in New York City , March 22 nd. Finalists: BBH London, WebMD POC.

Marketing 52

Marketing Education Media Healthcare 52

PM360

APRIL 22, 2024

In this issue, we take a closer look on the importance of patient education to Healthcare Professionals and navigating the challenges that arise. From important changes to engaging physicians to finding out how new technologies will help address HCPs education needs, hear what our specialist had to say.

Education 59

Education Physicians Healthcare Healthcare 59

Clarify Health

AUGUST 9, 2019

One of these growth strategies is physician alignment – and referral intelligence is at its core. Consider the total cost of a patient care journey. Ironically, it’s also one of the lowest hanging fruits, if providers have access to the right healthcare data and actionable healthcare market insights.

Networking 52

Networking Physicians Healthcare Healthcare 52

Clarify Health

SEPTEMBER 23, 2022

Our team connected with marketing and strategy leaders across dozens of leading healthcare organizations at SHSMD’s Annual Connections Conference. Across the 4-day conference, we heard sessions on topics ranging from service line marketing to current challenges with ASC data visibility to shifts in provider recruitment & retention trends.

Patients 52

Patients Recruitment Competition Physicians 52

World of DTC Marketing

JUNE 10, 2021

SUMMARY: Several online providers promise that they can reach physicians with your message, but I would argue that numbers are only important if they can be measured against key brand objectives. But what about websites targeted at physicians like Sermo, Medscape and Doximity? Physicians have the same online habits as most of us.

Doctors 143

Doctors Physicians Media Pharma 143

Clarivate

APRIL 18, 2024

While the key players’ strategies differ, all are focused on bending the cost curve while increasing patient touchpoints and engagement. More recent developments provide a look into Amazon’s interest in treating patients with chronic conditions, including a pharmacy consultation pilot for high-risk seniors with complex medical needs.

Retail 52

Retail Healthcare Healthcare Physicians 52

Cesare Ferrari

FEBRUARY 18, 2022

Today I will go through the role of KOL in downstream marketing. As already discussed, a key opinion leader (KOL) , in the healthcare field, is a physician, nurse, researcher, hospital executive, etc, with proven experience and expertise in a specific discipline who is trusted and respected by his/her colleagues. KOL: A Definition.

Management 52

Management Marketing Media Physicians 52

Pharma Marketing Network

DECEMBER 29, 2020

2020 was a year defined by unexpected challenges – and related opportunity – for pharmaceutical marketers. The COVID-19 pandemic pushed the industry to experiment with new media, emerging technologies and innovative platforms to keep physicians, providers and patients informed, engaged and empowered. SAVE MY SEAT.

Networking 98

Networking Media Physicians Pharma 98

Clarify Health

JULY 21, 2022

Have the right network in place for your patients The first and most important part of this process is that you have the right network in place to serve the patients you have now. One way to better understand your network is to analyze your referral patterns. How do you know these things?

Networking 52

Networking Marketing Patients Physicians 52

Clarify Health

JULY 21, 2022

Have the right network in place for your patients. The first and most important part of this process is that you have the right network in place to serve the patients you have now. One way to better understand your network is to analyze your referral patterns. Manage your workforce’s capacity.

Networking 52

Networking Marketing Patients Physicians 52

Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. We asked them to describe how they are using AI in their own words, and the results were inspiring.

Healthcare 64

Healthcare Healthcare Physicians Ethics 64

Clarify Health

OCTOBER 20, 2023

Clarify Health was honored to speak with physician liaisons in the Midwest who recently came together for the American Association of Physician Liaisons (AAPL) regional networking meeting. Liaison documentation is the best source of qualitative market data. This is where qualitative data is most useful.

Physicians 52

Physicians Networking Relationship management Competition 52

Clarify Health

SEPTEMBER 14, 2021

Improving referral patterns and identifying areas of opportunity to align physicians can maximize volume growth. However, to achieve growth goals and understand what is driving referral volume in- and out-of-network, providers need actionable insights. Read the full case study to learn more about their success.

Physicians 52

Physicians Networking Healthcare Healthcare 52