Pharma Marketing Network

JULY 12, 2023

In order to succeed in this challenging environment, pharmaceutical companies need to adopt a patient-centric approach to marketing. Patient-centric pharmaceutical marketing is based on the understanding that patients are more than just consumers of drugs. One way is to use patient-generated content (PGC).

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Pharmaceutical Marketing Patients Healthcare Provider 98

World of DTC Marketing

APRIL 22, 2021

QUICK READ: More TV DTC spots are airing, but DTC marketers are losing the battle between awareness and conversion because of all the noise online. I’ve spent the last six months analyzing clients’ DTC marketing campaigns and they are, for most ineffective. One of the most underused tactics is your product website.

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Marketing Side effects Prescription Media 265

Fierce Pharma

NOVEMBER 10, 2022

Adapting to the patient: personalization and value in an evolving market. Thu, 11/10/2022 - 18:24.

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Marketing Patients 224

Fierce Pharma

NOVEMBER 11, 2022

How PulsePoint is helping pharma marketers reach patients. Fri, 11/11/2022 - 15:25.

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Marketing Pharma Patients 130

PM360

AUGUST 24, 2023

With rapid advancements in healthcare and science, it is important that underrepresented communities don’t get left behind as new products are developed and brought to market. Representation Matters for Patient Trust T rust in healthcare is crucial when it comes to improving patient outcomes.

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Marketing Healthcare Healthcare Patients 98

World of DTC Marketing

JULY 21, 2021

SUMMARY: DTC marketing is not the reason why prescription drugs cost so much. The voices in Washington DC are once again calling for a moratorium on DTC marketing but lawmakers need to understand what DTC marketing actually does as upped to what people believe it does. DTC ads raise awareness around health conditions.

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Marketing Prescription Side effects Doctors 285

World of DTC Marketing

MAY 17, 2022

Communication and transparency are vital to building trust, which necessitates a shift away from traditional DTC marketing. If pharma is going to leap to a new era of marketing, they have to get to know their audiences. More and more patients are becoming consumers of healthcare and want a more significant say in treatment options.

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Marketing Pharma Prescription Prospecting 214

World of DTC Marketing

APRIL 19, 2022

Before most drugs are launched, much time and effort are spent developing marketing plans and getting approval. However, given the rapid changes in the market and the realization that too many tactics are more hype than reality, fixed marketing plans are a waste of time. This all leads to a new model in DTC marketing.

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Marketing Media Healthcare Healthcare 192

World of DTC Marketing

NOVEMBER 16, 2021

SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers. Today there are microsegments of markets, and one message shouldn’t be used for all.

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Marketing Doctors Healthcare Healthcare 253

World of DTC Marketing

MARCH 3, 2021

A pull strategy is needed with financial incentives to repair the broken market for antibiotics and make it worthwhile for the pharma industry to bring promising drugs to market. They say that most drugmakers have exited the market because there is no money to be made while there is a lot of profit in new cancer drugs.

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Pharma Marketing Patients Pharmaceutical manufacturing 174

LEVO Health

MARCH 20, 2023

Can patient voices be influencers in the same way? Patients are more empowered than ever to take an active role in their health and share their experiences with others. This shift toward patient-centered care has launched a new era of healthcare marketing that can amplify patient voices to create a meaningful impact.

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Marketing Patients Media Healthcare 97

World of DTC Marketing

APRIL 20, 2022

We just finished talking to over 200 hundred HCPs about pharma marketing and salespeople to measure any differences since before the pandemic. This was especially true with new drugs that have a significant competitive market. They see this as an insurance company coming between them and their patients.

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Marketing Pharma Insurance Medical 218

World of DTC Marketing

JANUARY 26, 2022

This is an exciting time to be in healthcare marketing. We’re witnessing the most significant transformation in healthcare marketing since DTC was approved in the ’90s. is no more an option but the critical factor to ensure success for any multichannel marketing initiatives. What about telehealth?

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Marketing Pharma Physicians Side effects 202

Fierce Pharma

SEPTEMBER 21, 2023

Six months after Travere Therapeutics’ Filspari won an accelerated nod to treat patients with a rare kidney disease, the first-of-its-kind drug narrowly failed its confirmatory trial. |

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Marketing FDA Patients 287

World of DTC Marketing

MAY 31, 2022

There’s quite a debate in the CPG world about the investment in digital marketing. However, with pharma brands, online is essential to a successful marketing strategy. For this reason, digital marketing is an essential part of any pharma brand. Pharma companies also don’t invest enough in content that patients want.

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Marketing Pharma Side effects Media 179

World of DTC Marketing

JANUARY 12, 2022

The word influencer was added to the Merriam-Webster dictionary in 2019, but influencer marketing is nothing new. Scandals, fake followers, bot technologies, and the pandemic crisis converged have put a halt to influencer marketing growth and tarnished the public view of influencers as a whole. bil­lion in 2021.

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Marketing Pharma Side effects Media 192

World of DTC Marketing

APRIL 21, 2022

I can get better results using digital laser targeting and targeted print ads, but DTC marketers are like TV because it makes them feel important within their company. ” Marketers were tapped to develop a model that showed the patient’s journey to getting an Rx. The post DTC marketers addicted to TV.

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Marketing Side effects Physicians Healthcare 227

World of DTC Marketing

MARCH 9, 2021

SUMMARY : DTC marketers are spending tens of millions of dollars on programmatic ads that are full of fraud and have low click-through rates but they have yet to embrace email marketing which has an average click-through rate of 3.43%. The key to effective email marketing is segmentation and personalization.

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Marketing Pharma Prospecting Education 289

World of DTC Marketing

APRIL 6, 2022

DTC marketing has evolved. Challenge #1 – DIGITAL MARKETING. Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing. Paid Media – The most commonly used KPI in marketing is essentially worthless.

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Marketing Sales pitches Pharma Media 196

Healthcare Success

JULY 31, 2023

As a hospital or health system, you know the value of patient engagement. You understand that it’s crucial for improving the overall patient experience and health outcomes for people of all socio-economic classes. But are you up-to-date with the latest patient engagement strategies? What Is Patient Engagement?

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Marketing Patients Healthcare Healthcare 52

Healthcare Success

OCTOBER 30, 2023

Do you want to compete in each of your local markets? If so, you need a custom digital marketing strategy and budget for each location. No matter how many locations you have, you must remember that each is its own microcosm and deserves a unique marketing strategy and budget. Not if that marketing builds provable, trackable ROI.

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Marketing Healthcare Healthcare Media 118

World of DTC Marketing

JANUARY 4, 2021

KEY TAKEAWAY: Consumer behavior has changed due to the pandemic, and DTC marketers should be aware of how consumers will evaluate and choose prescription drugs. Many organizations have postponed market research due to the pandemic but knowledgeable DTC marketers should be aware of the progressive trends in healthcare.

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Marketing Media Medical Prescription 271

MedCity News

MARCH 1, 2024

WebMD acquired the operating assets of Healthwise, a nonprofit provider of health education content and patient engagement tools. The deal follows another acquisition WebMD made in the patient engagement space in 2020.

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Patients Education Marketing 124

World of DTC Marketing

MAY 13, 2021

More specifically, the data revealed 75 percent of physicians do not trust the information provided to them by those marketers. Physicians value useful content from pharma that helps them do their jobs and manage care better, such as quality scientific information, patient education and diagnosis tools. What’s changed?

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Physicians Marketing Drug Sample Pharma 173

European Pharmaceutical Review

APRIL 11, 2024

Key drivers for the market include patent expirations of several biologic drugs and increasing demand for affordable biologic treatments, the author explained. Over the past few years, the biosimilar market has expanded “rapidly” due to these medicines offering a cost-effective alternative to the reference product.

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Marketing Competition Manufacturing Healthcare Provider 96

World of DTC Marketing

OCTOBER 9, 2020

You need to invest in digital marketing too. DTC marketers should be joined at the hip with their market research people. It involves not only your product website but also what other patients are saying about your product in social media. Marketing is not science; it’s an art.

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Marketing Media Side effects Doctors 139

World of DTC Marketing

AUGUST 11, 2021

You should tell a story on the value of your marketing using metrics that senior managers understand. That’s what most DTC marketers believe because management wants concrete results. However, healthcare marketing is not CPGs or an eCommerce site. Your goal here is to defend your market share. POST-LAUNCH.

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Marketing Side effects Management Media 143

World of DTC Marketing

DECEMBER 3, 2020

Another TED talk on the evils of prescription drug marketing was filled with misinformation as usual. The disconnect between consumers and prescription drug marketing has grown quite a bit. What about marketing to doctors? The post Prescription drug marketing misconceptions appeared first on World of DTC Marketing.com.

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Prescription Marketing Doctors Physicians 181

PM360

AUGUST 24, 2023

As healthcare advertisers work to maximize their promotional budgets, an ongoing shift is occurring from broad-based to niche market spending. However, while hyper-targeting can ensure dollars are maximized, a catch-22 may be missing the most critical part of the patient journey: the first point of care—or primary care providers (PCPs).

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Marketing Healthcare Healthcare Physicians 98

World of DTC Marketing

DECEMBER 3, 2021

She has decided to leave the pharma industry because she said, “patients have been reduced to numbers on an excel spreadsheet” and “I am tired of trying to get coworkers to see them as people with real needs.” I remember the first time I sat in qualitative research with patients experiencing depression.

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Patients Side effects Transportation Leads 259

European Pharmaceutical Review

FEBRUARY 22, 2024

A report by Towards Healthcare has forecasted that the advanced drug delivery market will value $375.86 billion, the market witnessed “remarkable advancements that promise to reshape healthcare landscapes across the globe”. In 2023, these systems captured 48 percent share of the market, according to report’s author.

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Food and Drug Administration Marketing Healthcare Healthcare 86

PM360

SEPTEMBER 28, 2022

However, despite being one of the biggest markets in pharma, diabetes drugmakers have a hard time standing out in the crowded field, and many patients still aren’t confident in their ability to manage their disease. Patients Are Open to New Medication Options but Have Limited Treatment Knowledge.

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Marketing Patients Pharma Doctors 98

World of DTC Marketing

AUGUST 4, 2021

Diabetes patients, for example, rely on social media to see what others are saying about new treatments, while psoriasis patients want to know the differences between treatments. The post <strong><strong>DTC</strong> Study:</strong> Marketers misaligned with online health seeker needs.

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Side effects Marketing Insurance Pharma 279

MedCity News

MARCH 29, 2023

Demand for alternative drug delivery methods has the potential to reshape therapeutic markets and improve clinical outcomes. New innovations, especially oral alternatives, are poised to drive broad changes across the entire sector.

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Marketing Patients Biopharma 126

World of DTC Marketing

MAY 17, 2021

The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits. DTC marketing needs to evolve if it’s to remain relevant as part of the brand objectives. So what is the purpose of DTC? That’s not true at all.

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Marketing Media Side effects Prescription 155

World of DTC Marketing

JANUARY 19, 2021

OPENING : DTC marketers have relied too much on TV advertising. DTC marketers have relied too heavily on TV, and now new data shows that TV glory days are quickly fading and that people feel that commercials are repeated too frequently and are irrelevant to them. New ways to reach consumers need to be explored.

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Marketing Pharma Recruitment Physicians 180

MedCity News

APRIL 8, 2024

The expanded FDA approvals makes these cell therapies more accessible to more patients, broadening the market for both products. The post Cell Therapy Now Set to Reach More Patients With Expanded FDA Nod for 2 Multiple Myeloma Drugs appeared first on MedCity News.

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FDA Patients Marketing Biopharma 125