World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? Wegovy’s most common side effects were gastrointestinal problems, including nausea, diarrhea, and vomiting, which 80% of patients reported, according to USA Today.

Side effects 194

Side effects Patients Insurance Doctors 194

World of DTC Marketing

DECEMBER 1, 2021

OPENING: TV is great at creating awareness, but it can also scare patients away if one of your side effects is “may lead to death.” ” I understand that DTC marketers are in love with TV even though it’s becoming less effective. .” Heart problems.

Side effects 210

Side effects Doctors Physicians Leads 210

PM360

SEPTEMBER 28, 2022

For life sciences commercial teams, effectively engaging physicians and supporting them with education on the evolving science around products and conditions requires a deep understanding of physician content needs and channel preferences. physicians across 15 specialties, treating more than 95 conditions.

Physicians 109

Physicians Pharma Education Pharma reps 109

World of DTC Marketing

AUGUST 11, 2021

You should tell a story on the value of your marketing using metrics that senior managers understand. That’s what most DTC marketers believe because management wants concrete results. However, healthcare marketing is not CPGs or an eCommerce site. Your goal here is to defend your market share. POST-LAUNCH.

Marketing 143

Marketing Side effects Management Media 143

World of DTC Marketing

JANUARY 18, 2022

According to MedData Group, 72% of physicians surveyed were active on Facebook weekly, and 38% were active on Instagram and LinkedIn weekly. The types of professional content on Facebook that physicians are most likely to engage with include continuing medical education opportunities (37%) and physician online community information (31%).

Media 238

Media Pharma Side effects Physicians 238

World of DTC Marketing

MAY 17, 2021

The pandemic has affected healthcare dramatically as searches for health information beyond COVID, have skyrocketed and patients have become used to virtual health visits. DTC marketing needs to evolve if it’s to remain relevant as part of the brand objectives. So what is the purpose of DTC? That’s not true at all.

Marketing 155

Marketing Media Side effects Prescription 155

World of DTC Marketing

JANUARY 1, 2022

More and more patients demand a level of service they want with the increased costs of health insurance premiums. 1ne: The value proposition of prescription drugs still outweighs potential side effects – Wegovy’s demand quickly exceeded supply after the FDA approved once-weekly semaglutide injections.

Healthcare 244

Healthcare Healthcare Side effects Prescription 244

World of DTC Marketing

JULY 21, 2022

Despite the number of DTC conferences, there isn’t any one magic formula for successful DTC marketing. Each disease state has unique patient behaviors, and decision matrix’s for going from awareness to asking for an Rx. The MS market is a great example. DTC marketers seem to ignore this data.

Prescription 266

Prescription Side effects Marketing Pharma 266

LEVO Health

AUGUST 22, 2022

As the healthcare landscape evolves, patients become increasingly proactive in seeking information and taking charge of their health. This shift has had a profound impact on the success of various healthcare marketing strategies. As a result, one of the most powerful, innovative tools is marketing automation. . Attract patients.

Marketing 52

Marketing Patients Physicians Healthcare 52

Celeritas

SEPTEMBER 26, 2022

The QR code payment market is projected to rise to $35 billion by 2030. The market was already growing before covid, but the outbreak provided a significant boost to the technology. QR codes were initially reserved for marketing and sales-related functions, but recently they have made quite some headway in the medical field.

Physicians 52

Physicians Patients Medical Management 52

World of DTC Marketing

JULY 17, 2022

Wegovy arrived on the market amid a global obesity crisis. It has to persuade patients to sign up for some heinous side effects. When patients stop taking Wegovy, their appetite returns within weeks, and they pack on weight. In one study, patients who came off the drug regained 7 percent of their body weight.

Side effects 209

Side effects Insurance Doctors Prescription 209

PM360

MAY 25, 2023

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. Gone are the days of vague marketing messages such as “Ask your doctor if this is right for you.” With AI-powered chatbots and services, patients can access the information they need more efficiently.

Marketing 98

Marketing Pharma Healthcare Provider Healthcare 98

World of DTC Marketing

DECEMBER 28, 2020

As we look forward to 2021 DTC marketers should be noting the changes in consumer attitudes and the way they request new treatments. Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Much has changed but a lot is also the same. Some are, but most aren’t.

Doctors 296

Doctors Side effects Marketing Electronics 296

Pharma Marketing Network

JULY 19, 2023

Content Marketing as a Sales Driver: Unlocking Your Business Potential in the Pharmaceutical Industry Content marketing is a long-term strategy that can help businesses of all sizes generate leads, increase brand awareness, and drive sales.

Marketing 98

Marketing Pharmaceutical Sales Education 98

World of DTC Marketing

DECEMBER 29, 2021

There are also several physicians chiming in with their concerns over the long-term use of the drug. Wegovy can indeed help patients lose weight, but it requires that users adhere to a diet and exercise. I reached out to some physicians to ask their opinion, and it varied. The post Wegovy hype driving demand.

Side effects 191

Side effects Physicians Patients FDA 191

World of DTC Marketing

JUNE 15, 2021

The historically high usage of telemedicine over the past year has resulted in an unprecedented inflow of cash into the sector and an increase in mergers and acquisitions among virtual care players looking to gain market share. Doctors using telemedicine software are not sure of its value to patients and believe telehealth may pose risks.

Side effects 193

Side effects Insurance Doctors Pharma 193

PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. Pharma marketers have begun to respond to this shift by allocating more of their promotional budgets to the NP/PA community.

Physicians 98

Physicians Marketing Medical Prescription 98

Pharma Leaders

NOVEMBER 21, 2022

Nurse practitioners (NPs) and physician associates (PAs) take an active role in breast cancer treatment for their patients, including detecting early signs of the disease, helping manage prescription side effects and identifying appropriate specialists for patient care. About the Breast Cancer Center of Excellence.

Marketing 52

Marketing Pharma Leads Education 52

Pharmaceutical Technology

APRIL 13, 2023

The obesity therapeutics market has considerable unmet needs. GlobalData’s recent Obesity: Seven-Market Drug Forecast and Market Analysis report explores several of the unmet needs in this disease space. Many of the GLP-1RAs are used off-label and are mainly indicated for patients with type 2 diabetes (T2D).

Marketing 52

Marketing Side effects Physicians Management 52

Clarivate

MAY 1, 2024

GLP-1s will offer an attractive option to patients hesitant to undergo an invasive surgical procedure, and manufacturers like Medtronic and Johnson & Johnson anticipate a temporary dip in surgery volumes. The impact of GLP-1s on the medtech aesthetics market is likely to be mixed, benefiting some segments while undercutting others.

Side effects 59

Side effects Physicians Medical Patients 59

World of DTC Marketing

DECEMBER 23, 2020

DTC marketers who believe that DTC is essentially the same as before the pandemic are failing to recognize significant shifts in patient behavior regarding prescription drugs. Any discussion around DTC should acknowledge the following: 1ne: DTC is more effective for some health categories than others. What are the side effects?

Prescription 249

Prescription Doctors Side effects Marketing 249

World of DTC Marketing

NOVEMBER 5, 2021

Patients want quick fixes, and the idea of losing some weight because of a new drug is enticing to them. In response, the company has been providing six-month waivers to some insured patients that will cap the drug’s out-of-pocket costs at $25 a month, though the long-term picture of coverage is still in flux. Click to Tweet.

Insurance 271

Insurance Side effects Prescription Medical 271

pharmaphorum

JANUARY 31, 2023

This lack of trust in such a crucial industry can lead to decreased compliance, poor treatment adherence, and negative health outcomes for patients. What people did not understand was that “fast tracking” approval does not limit the rigorous process involved in ensuring that a medication or vaccine is safe for market use.

Patients 52

Patients Pharma Side effects Education 52

World of DTC Marketing

FEBRUARY 7, 2021

DTC marketers can tap into AI to help deliver relevant messages to certain audiences, but they shouldn’t let AI do all their thinking. Precision medicine or next-generation sequencing helps in the faster discovery of drugs and tailored medication for individual patients. . So how can AI help DTC marketers?

Pharma 164

Pharma Doctors Side effects Physicians 164

World of DTC Marketing

JULY 23, 2020

QUICK READ : Prescribers are reviewing some of their favorite prescribed drugs and are open to learning about new drugs in terms of efficacy and patient outcomes but you had better be ready to talk about patients beyond the science. ” and “will the side effects scare them away?”

Physicians 130

Physicians Marketing Side effects Patients 130

Rep-Lite

APRIL 3, 2024

While the goal is ultimately to improve patient outcomes, the competitive nature of the industry can sometimes lead to ethical dilemmas. Ethical considerations in medical sales require constant vigilance and a commitment to putting patient well-being at the forefront of every interaction. Building an Ethical Medical Sales Team?

Ethics 52

Ethics Medical sales Competition Medical 52

Pharmaceutical Technology

DECEMBER 7, 2022

On 29 November, the UK’s Medicines and Healthcare products Regulatory Agency (MHRA) warned of some new and potentially serious eye-related side effects associated with Dupixent, an interleukin (IL)-4/13 inhibitor drug used in the treatment of numerous allergic indications such as atopic dermatitis, asthma and nasal polyps.

Side effects 64

Side effects Food and Drug Administration Safety Physicians 64

World of DTC Marketing

JUNE 23, 2021

SKIMMERS SUMMARY: Jefferies analysts found doctors have shown strong interest in prescribing Aduhelm for about 35% of early-stage Alzheimer’s patients with mild cognitive impairment after surveying 50 U.S. neurologists or psychiatrists currently treating about 12,000 Alzheimer’s patients. government.

FDA 218

FDA Side effects Physicians Patients 218

Legacy MEDSearch

JUNE 15, 2023

“At Cala, we’ve always been committed to expanding patient access and accelerating innovation in TAPS therapy for indications beyond essential tremor,” said Renee Ryan, CEO at Cala. “By By expanding into Parkinson’s disease, we are now able to bring this powerful treatment to additional patients who suffer from action hand tremors.”

Patients 98

Patients Recruitment Pharmacology Side effects 98

Pharmaceutical Technology

AUGUST 12, 2022

The aim of the programme is to expedite the development, assessment and review of medical devices in order to provide timely access to patients and healthcare providers. According to GlobalData’s Epidemiology & Market Size database, around 1.2 million people in the UK and 2.7 In 2020, OxfordVR secured a $12.5m

Food and Drug Administration 141

Food and Drug Administration Pharmacology Side effects Physicians 141

Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. We asked them to describe how they are using AI in their own words, and the results were inspiring.

Healthcare 64

Healthcare Healthcare Physicians Ethics 64

Clarivate

AUGUST 17, 2022

In our latest podcast, Ideas to Innovation, we speak with Dr. Grace Lomax, the clinical director at Patient Connect, part of Clarivate. Grace tells us about her experience as a physician and discusses healthcare literacy and education at the point of care. Supporting patients at the point of care. Dr. Grace Lomax.

Healthcare 52

Healthcare Healthcare Patients Physicians 52

World of DTC Marketing

JULY 5, 2022

Pharma websites provide the prescription that can help people overcome health problems but too often, they ignore the patient’s responsibility to lose weight and exercise. I couldn’t find, for example, any CME on talking to patients about weight loss and exercise. Why don’t doctors have the “the talk”?

Insurance 200

Insurance Doctors Pharma Side effects 200

Silver Line CRM

NOVEMBER 20, 2020

Reading time: 4 minutes Bringing new treatments to patients in dire need of additional options is why those of us who work in life sciences do what we do. A successful vaccine, treatment, or new medical device brings forth both new opportunities as well as challenges given a new group of patients with unique needs to be met.

Marketing 52

Marketing Pharma Side effects Training 52

Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. We asked them to describe how they are using AI in their own words, and the results were inspiring.

Healthcare 52

Healthcare Healthcare Physicians Ethics 52

The Marketing Advantage

MAY 8, 2023

May 9, 2023 Since the Orphan Drug Act was passed in 1983, the number of products being researched and approved for rare and orphan diseases has increased dramatically, offering hope and life-saving treatments for the millions of patients affected by these often under-served conditions. A member of our team will be in touch shortly.

Sales 52

Sales Physicians Consulting Education 52

pharmaphorum

SEPTEMBER 16, 2022

Atopic dermatitis (AD) is a highly prevalent chronic dermatological disease, with symptoms which include itching, dry skin, severe pain, and inflammation – all of which create considerable stress in the daily lives of patients and often negatively affect their day-to-day and long-term well-being. However, side effects do happen.

Management 79

Management Side effects Patients Safety 79