PM360

JULY 26, 2023

physicians, including three-fourths of oncologists, have restricted access to pharmaceutical representatives. 3 Point of care, often regarded as the holy grail of healthcare professional (HCP) marketing, is the closest marketers can get to the pivotal doctor-patient conversation.

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Healthcare Healthcare Physicians Doctors 98

PM360

JUNE 11, 2022

That is what PM360 wanted our readers to tell us, especially as it relates to life sciences marketers. But social media is still an important channel for healthcare marketers to reach relevant HCPs and patients. New Advertising Strategy: Radius Marketing. What is the latest in the social space? Bonnie Southcott. Erin Fitzgerald.

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Media Marketing Healthcare Healthcare 98

PM360

OCTOBER 3, 2023

Established in 2009, the Trailblazer Awards recognize and honor outstanding companies, marketers, marketing teams, brand managers, and initiatives that have demonstrated innovation and achieved incredible results in the life sciences. Director US Marketing and Patient Engagement, argenx US, Inc. Cardiology: Bradley A.

Education 122

Education Marketing Media Management 122

Medical Device Success

JANUARY 2, 2022

Let’s get the new year off to a good start and know our customer, market and industry better than your colleagues and competition. Granted waaay back then…the multitude of knowledge access points that exist today did not exist (YouTube, eNewsletters, News aggregators, Webinars, Facebook, Twitter, Specialized websites, etc.).

Marketing 100

Marketing Specialization Medical Competition 100

Storyvine

JUNE 20, 2022

Are your Sales Reps finding it more challenging to access HCPs? This lack of customer access had the potential to impact revenue, and the company needed to find new tools to enable their sales teams to virtually drive customer engagement and more importantly, sales. Marketing Manager. People are visual creatures.

Sales 52

Sales CRM Specialization Prospecting 52

Medico Reach

SEPTEMBER 30, 2022

Teledentistry has made dental services easily accessible to patients. It includes online consultation via video calls, text messages, or live chat. million by 2028 , with more teledentistry companies entering the market. million by 2028 , with more teledentistry companies entering the market. Let’s get into the details.

Consulting 98

Consulting Insurance Doctors Prescription 98

Medgadget

AUGUST 8, 2023

Part of the issue is a lack of access to specialists who can diagnose the condition. The EarliPoint system is hosted on a touchscreen tablet, and involves children observing a video feed of social interactions. Those with ASD may be less likely to observe the people in the video, instead focusing on objects within the video.

Healthcare Provider 88

Healthcare Provider Healthcare Healthcare Prescription 88

PM360

MAY 25, 2023

ChatGPT is poised to revolutionize the pharmaceutical industry by providing innovative communication and marketing strategies. Gone are the days of vague marketing messages such as “Ask your doctor if this is right for you.” With AI-powered chatbots and services, patients can access the information they need more efficiently.

Marketing 98

Marketing Pharma Healthcare Provider Healthcare 98

LEVO Health

JUNE 9, 2023

Successful healthcare marketing requires a robust and efficient digital strategy, often including multimedia projects. In this respect, two platforms — YouTube and Vimeo — have established themselves as key players, each offering unique benefits depending on the video intent. But how do you decide which one is the right fit?

Healthcare 52

Healthcare Healthcare Marketing Consulting 52

Storyvine

NOVEMBER 29, 2021

Problem: Ongoing trends in healthcare were already making sales rep access to HCPs challenging, but COVID has made access to HCPs nearly impossible. Moving forward, no one expects a return to open access, and pharmaceutical companies are seeking ways to pitch their products in a digital landscape.

Sales 52

Sales Pharmaceutical Pharma reps Pharma Rep 52

World of DTC Marketing

JANUARY 11, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. is no more an option but a critical factor to ensure success for any multichannel marketing initiatives.

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Pharma Physicians Pharma reps Pharma Rep 235

PM360

APRIL 22, 2024

Most marketers probably get more excited over the latest shiny new AI tool than a dusty old rule book. The Unique Challenges of Patient/Pharma Interaction Patient engagement has become a critical component of medical marketing. Patient marketers are educators and facilitators as much as they are brand champions.

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Patients Biopharma Ethics Marketing 52

Clarify Health

FEBRUARY 23, 2023

We begin our Healthcare Changemakers video series with three industry leaders who recognized a need and rolled up their sleeves to find a solution for their community, their business, and the industry. A Healthcare Changemaker seizing the opportunity to shape better access and experiences for all patients.

Healthcare 52

Healthcare Healthcare Medicine Patients 52

Clarify Health

FEBRUARY 23, 2023

We begin our Healthcare Changemakers video series with three industry leaders who recognized a need and rolled up their sleeves to find a solution for their community, their business, and the industry. A Healthcare Changemaker seizing the opportunity to shape better access and experiences for all patients.

Healthcare 52

Healthcare Healthcare Medicine Patients 52

Healthcare Success

DECEMBER 6, 2022

In this blog, I share nine healthcare marketing trends you need to embrace in 2023 to remain competitive in today’s ever-changing healthcare marketplace. 9 Healthcare Marketing Trends 2023. Be sure to include staff recruitment in your 2023 marketing budget. Beyond Patient Acquisition: The Need For Patient Engagement.

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Healthcare Healthcare Marketing Competition 112

World of DTC Marketing

JANUARY 18, 2021

OPENING: Pharma companies are starting to embrace digital marketing forced, in large part, by changes brought on by the pandemic. Digital marketing is becoming a valuable tool. interactions with pharmaceutical company employees by video call/conferencing during the previous 7 days, the same rate as a month earlier.

Pharma sales reps 173

Pharma sales reps Marketing Pharma Physicians 173

Storyvine

MARCH 21, 2022

COVID has made access to HCPs nearly impossible and no one expects a return to open access. Virtual is here to stay, so it’s time to consider if your video marketing strategy is up to the task. Elements of Sales Enablement Engagements: Types of Videos Proving Successful with Sales Teams. Logistical Introductions.

Sales 52

Sales Pharma CRM Healthcare 52

PM360

JUNE 26, 2023

Omnichannel marketing is a huge buzzword in pharma these days. First, let’s talk about omnichannel versus multichannel marketing. Multichannel marketing is running media in multiple channels, e.g., TV, connected TV (CTV), audio (terrestrial and streaming), paid search, paid social, display, and video. But it is not.

Media 95

Media Marketing Pharma Sales 95

Spotio

FEBRUARY 6, 2024

What these professionals really need is a sales solution they can access on their phones or tablets. A mobile sales enablement platform will allow your sales reps to quickly access these pieces of content and share them with potential customers on the spot. Or watch product demo videos when they check into their hotels.

Sales 52

Sales Prospecting Training Distribution 52

Legacy MEDSearch

MARCH 27, 2023

Over the past 17 years, we have built one of the strongest networks of device professionals ranging from sales, marketing, research & , quality & regulatory, project management, field service, and clinical affairs. According to Ashlee Francis, CEO of FemDx Medsystems, Inc., According to Ashlee Francis, CEO of FemDx Medsystems, Inc.,

Food and Drug Administration 52

Food and Drug Administration FDA Recruitment Physicians 52

Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . Placed strategically, the QR code does wonders for marketing. History of QR Codes in Healthcare Marketing . As an added benefit, healthcare consumers and patients can access this information even after leaving the office. Elderly care.

Leads 112

Leads Patients Healthcare Provider Healthcare 112

pharmaphorum

DECEMBER 23, 2022

As access to HCPs rebounds from historic lows during the pandemic, building valued relationships and meeting customers on their terms with the right mix of in-person and digital tactics is essential. “As Reliable, measurable omnichannel behaviours, such as the use of video to complement in-person engagement, will become leading indicators.

Marketing 91

Marketing Sales Medical Patients 91

Salesforce

FEBRUARY 20, 2024

I downloaded TikTok and Instagram and started making ridiculous videos about living life with a disability, about being a young face of ALS, about the disgusting taste of my medicine — anything I could do to get people googling ALS and learning more.” I did what any millennial would do. Download the free guide 1.

Patients 137

Patients Pharma Consulting Leads 137

World of DTC Marketing

JUNE 15, 2021

The historically high usage of telemedicine over the past year has resulted in an unprecedented inflow of cash into the sector and an increase in mergers and acquisitions among virtual care players looking to gain market share. According to Verified Market Research, the Global Telehealth Market was valued at USD 21.17

Side effects 193

Side effects Insurance Doctors Pharma 193

PM360

SEPTEMBER 23, 2022

NEW YORK, NY, September 23, 2022: PM360 , a leading life sciences marketing industry trade publication, announced the winners of their 14 th annual Trailblazer Awards during an event held at Gotham Hall in New York City on Thursday, September 22, 2022. MARKETER OF THE YEAR. MARKETING TEAM OF THE YEAR SILVER WINNER.

Education 98

Education Marketing Pharmaceutical Medical 98

Vodori

MAY 27, 2022

Creating digital and video content is becoming a necessity for life sciences companies. . The pandemic has shaken the pharma sales channel and required companies to rethink their digital patient and HCP marketing strategies. Today, audiences are expecting strong digital and video content.

Management 52

Management Healthcare Provider Sales Healthcare 52

Pharmaceutical Technology

AUGUST 12, 2022

The aim of the programme is to expedite the development, assessment and review of medical devices in order to provide timely access to patients and healthcare providers. According to GlobalData’s Epidemiology & Market Size database, around 1.2 million people in the UK and 2.7

Food and Drug Administration 141

Food and Drug Administration Pharmacology Side effects Physicians 141

Rep-Lite

MARCH 4, 2024

Accessing necessary resources remotely, such as product samples or marketing materials, may prove difficult, especially without easy access to company resources. Remote Work Challenges In remote medical sales, challenges arise due to limited face-to-face interaction, hindering relationship-building with clients.

Medical sales 52

Medical sales Medical Sales Recruitment 52

Storyvine

MAY 3, 2021

Launches First CME Activity Utilizing Storyvine to Generate Authentic Patient User Videos. The demand for engaging video creation increases each year and our constituents will benefit from the ease and cost effectiveness of video creation via the Storyvine platform.”. DENVER – May 4, 2021 – Storyvine, Inc. ,

Healthcare 52

Healthcare Healthcare Education Physicians 52

Pharma Marketing Network

DECEMBER 16, 2020

The 2021 NextGen Pharma Content , taking place on March 23-24 , will bring together content creators, marketers, and communications/PR practitioners to learn how to build trust and earn loyalty with customers to achieve a positive emotional connection with your brand. REGISTER TODAY!

Pharma 52

Pharma Networking Media Physicians 52

Pharma Marketing Network

MARCH 25, 2022

Brand marketers who carve out a caregiver platform can determine specific education and support based on disease state and prognosis. 8 Providing resources like articles, videos, or a helpline is vital to educate caregivers. Accessed March 21, 2022. Accessed March 12, 2022. Accessed March 15, 2022. Sunny White.

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Pharma Education Transportation Training 98

Pharmaceutical Technology

JULY 15, 2022

In a budget change proposed in February and confirmed in May , California’s Department of Health Care Access and Information (HCAI) requested a one-time investment of $100 million for Newsom’s CalRx Biosimilar Insulin initiative. Nothing epitomises market failures more than the cost of insulin,” Newsom said in a video posted on Twitter.

Manufacturing 131

Manufacturing Insurance Pharmaceutical Marketing 131

Contrarian Sales Techniques

DECEMBER 15, 2022

Today's consumers are savvy and have access to a wealth of information, making it more important than ever for sales professionals to adapt their approach to meet the needs and preferences of their prospects. One key aspect of the modern sales approach is the use of conversational marketing.

Sales 52

Sales Prospecting Customer Relationship Management Media 52

Medico Reach

JULY 22, 2022

So, how should you find clients in this vast and populated market? How do you market your skills to your prospects? The following article breaks down marketing your virtual assistant business to get your name out there and hit your conversion goals. Perform Comprehensive Market Research To Understand Your Target Audience.

Marketing 98

Marketing Media Education Competition 98

Storyvine

MAY 12, 2021

The CME profession and the CME community can take advantage of the power of Storyvine to create video that is cost effective, engaging, and authentic! Much like patient testimonials, Healthcare Practitioner testimonials are also very powerful, especially delivered in video form. Patient and HCP dialog. Virtual and Live events.

Education 52

Education Healthcare Healthcare Physicians 52

PM360

NOVEMBER 12, 2023

On top of that, the life sciences analytic market is expected to surpass $45.1 But what does all of this investment in data mean to marketers? So, how can marketers get the most out of all of this data? Having people who are hypothesis-driven thinkers is the fundamental beginning of data analytics for marketing,” he explains.

Marketing 59

Marketing Media Patients Healthcare 59

Quantified

OCTOBER 14, 2022

For maximum skill retention, it also must be accessible whenever they want and wherever they are. A web-based virtual coaching platform enables every individual sales rep to access personalized training from anywhere and anytime. To be precise, 76% now consider video data important for qualifying leads and engaging prospects.

Sales 52

Sales Training Interpersonal Skills Leads 52