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Marketing to physicians

World of DTC Marketing

QUICK READ: Reaching physicians with key brand messages isn’t hard, but the online landscape has become crowded with many players. By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s. million physicians worldwide, in multiple languages.

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The doctors have spoken: what physicians need from pharma comms in the post-pandemic world

pharmaphorum

“To fit into doctors’ busy diaries in a way that’s most helpful for the doctor and most effective for pharma, the industry needs to change how they engage with their customers.”. • Read the full article in pharmaphorum’s Deep Dive digital magazine.

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DTC marketers addicted to TV

World of DTC Marketing

Yesterday I was interviewed by a reporter from a major business magazine who wanted to know why drug companies spend so much on TV. ” He finally said, “I’m hearing the same thing from physicians.” ” He then asked, “why is that? .” ” He then asked, “why is that?”

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The fairytale of DTC TV ads

World of DTC Marketing

A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. They’re surprised that physicians don’t always give patients the drug they ask for, and they are amazed that many, who are considering the drug, are turned away by what they read online.

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The rise of the healthcare influencer

pharmaphorum

Physicians, patients, and caregivers are all tapping into the power of social media to communicate with one another and increase awareness about certain issues that are important to them. Physician influencers. In our line of work, there is another type to watch out for – the healthcare influencer.

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Kyle Shannon, Storyvine

Pharma Marketing Network

In the mid-90’s, he pioneered online content creation by creating one of the first Web-based zines, an award-winning art & culture magazine called Urban Desires, that was recognized internationally and featured in numerous publications including Newsweek and Wired. .” & the “Lord of the Rings” Trilogy.

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The immediate future of DTC

World of DTC Marketing

Business magazines are writing about the “digital future” of healthcare but are consumers ready? Once vaccination levels reach critical mass, people will once again return to their physician’s offices. Much has changed but a lot is also the same. Some are, but most aren’t.

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