World of DTC Marketing
MAY 13, 2021
QUICK READ: Reaching physicians with key brand messages isn’t hard, but the online landscape has become crowded with many players. By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s. million physicians worldwide, in multiple languages.
pharmaphorum
DECEMBER 19, 2022
In our line of work, there is another type to watch out for – the healthcare influencer. Physicians, patients, and caregivers are all tapping into the power of social media to communicate with one another and increase awareness about certain issues that are important to them. Physician influencers.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
pharmaphorum
OCTOBER 11, 2022
While the initial turmoil of the pandemic appears to have plateaued, the impact of COVID-19 is still very present in healthcare. Faced with increasing wait times and delays in patient diagnosis and treatment, many healthcare systems are struggling to cope, with ever growing pressures on doctors’ time.
Integrity Solutions
NOVEMBER 13, 2020
The important skills that contribute to sales success are constant, regardless of disruptive external events, but they’ll need to be sharpened and tailored to the changing healthcare environment. Healthcare sales has gone through a number of rocky transitions and disruptions over the past decade. Sales managers are key to that.
World of DTC Marketing
APRIL 21, 2022
At Lilly, we had something called “the healthcare transaction model.” Yesterday I was interviewed by a reporter from a major business magazine who wanted to know why drug companies spend so much on TV. ” He finally said, “I’m hearing the same thing from physicians.”
Pharma Marketing Network
JULY 17, 2023
In the mid-90’s, he pioneered online content creation by creating one of the first Web-based zines, an award-winning art & culture magazine called Urban Desires, that was recognized internationally and featured in numerous publications including Newsweek and Wired. .” & the “Lord of the Rings” Trilogy.
World of DTC Marketing
DECEMBER 28, 2020
Business magazines are writing about the “digital future” of healthcare but are consumers ready? Once vaccination levels reach critical mass, people will once again return to their physician’s offices. Much has changed but a lot is also the same. Some are, but most aren’t.
Expert insights. Personalized for you.
173 
Let's personalize your content