Pharmaceutical Technology

APRIL 2, 2024

In this issue: High-profile gene therapies that use AAV vectors, new research into HIV-TB coinfection treatments, traceability technologies for the supply chain, and more.

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Pharmaceutical Technology

JULY 26, 2022

The post Magazine: Genomic projects exploit scale as clinical applications play catch-up appeared first on Pharmaceutical Technology. Read the latest issue of Pharma Technology Focus for all this and more news, insights, data and analysis from the pharmaceutical industry.

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Pharma Pharmaceutical Medical 52

PharmaVoice

NOVEMBER 8, 2022

Rami Elghandour was already retired. Then CAR-T specialist Arcellx lured him back into the industry to try to change the world.

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Pharmaceutical Technology

DECEMBER 18, 2023

In this issue: Diabetes researchers oppose the regulation of islet transplantation as a biologic in the US, why haemophilia gene therapies are so expensive, how AI will help with trial recruitment.

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Pharmaceutical Technology

MARCH 20, 2024

In this issue: Studying novel obesity drugs, pharma prepares for climate disasters, the CRISPR pipeline accelerates, and more.

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Pharma 52

Pharmaceutical Technology

JULY 9, 2023

In this issue: Artificial intelligence tools for patients, EU funding for British biotech, analytics for continuous manufacturing, Apple’s play for the metaverse.

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Patients Manufacturing 52

Pharmaceutical Technology

AUGUST 3, 2023

In this issue: Drug shortages force clinics to ration supplies, AMR drug discovery using a subscription model, AI revolutionizes pharma sales.

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Pharma Sales 52

Pharmaceutical Technology

MAY 1, 2023

The successful launch of mRNA vaccines during the Covid-19 pandemic has not only spurred mRNA-related research across interdisciplinary groups, but also further validated the use of lipid nanoparticles as delivery approaches.

Government 52

Government Pharma Pharmaceutical Patients 52

World of DTC Marketing

JUNE 30, 2021

Pharma trade magazines have become irrelevant, and most could care less what they print, although they try to suck up with phony awards. However, most industry trade magazines are, of course, afraid to say anything negative about a potential advertiser. I have received three trade magazine awards in my DTC career.

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Media Pharma FDA Patients 155

PM360

DECEMBER 12, 2023

The PM360 ELITE winners will be featured in the publication’s May 2024 issue and later celebrated at an event held in the summer of 2024. ### About PM360 PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries.

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Education Healthcare Healthcare Marketing 52

World of DTC Marketing

AUGUST 5, 2020

Trade magazine awards don’t mean anything if one company makes a bad decision that stains our industry. Until then trade magazine awards mean little to me. QUICK READ: There are a lot of patient-centered, hard-working people within the pharma industry.

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Pharma Management Patients Leads 180

Scott Burrows

SEPTEMBER 14, 2022

About a year ago Wired magazine wrote an inciteful business article on why bosses don’t listen to employees. If You Think Resilience is Difficult, Try Inflexibility! The article pointed out three problems in what they called a disconnect between bosses and workers: Bosses are more likely to be content to be back at…

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Sales 59

Scott Burrows

OCTOBER 18, 2022

As a pharmaceutical sales speaker with a passion for what sales reps face each day, I was interested in an article by development and burnout writer Rachel Montañez in her article for Forbes magazine. Though the piece was written as the COVID pandemic had first…

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Pharmaceutical Sales Sales Pharmaceutical Healthcare 52

Scott Burrows

AUGUST 30, 2022

In an insightful article for Forbes magazine (February 10, 2022), business writer Brian Zawada reviews five key areas of resilience. As someone who started his career as a financial sales advisor and then later a sales motivational speaker, I am keenly interested in how sales teams involve themselves in the management of resilience.

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Sales Management Insurance Medical sales 52

World of DTC Marketing

APRIL 9, 2021

In conjunction with leading consumer magazine I worked on a study to determine why people were using social media for information on prescription drugs and to examine and quantify what they were sharing. I also found an abundance of medication misinformation based on personal experiences and hearsay.

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Prescription Media Side effects Medical 294

World of DTC Marketing

APRIL 21, 2022

Yesterday I was interviewed by a reporter from a major business magazine who wanted to know why drug companies spend so much on TV. They even study the talent within the commercial and imagery, but “just use something from the TV campaign” is good enough when it comes to digital. ” He then asked, “why is that?

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Marketing Side effects Physicians Healthcare 227

World of DTC Marketing

JULY 29, 2020

QUICK READ: A reporter for a leading business magazine recently reached out to me and asked “what are Pharma product websites so bad?” Trade magazines continue to kiss ass with bogus awards that make people feel good. ” OK, maybe not all of them are that bad but I would bet that 80% are really poor.

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Marketing Pharma Media Side effects 183

Medical Device Success

MARCH 3, 2018

Second, look at the editorial boards of the medical specialty magazines. Some magazines break their editorial boards down by sub-specialty, so it is easy find the doctors that would be most interested in your technology. Are you advertising in one or more of the specialty magazines? Be sure to leave your title. Use Linked In.

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Doctors Medical Education Marketing 100

World of DTC Marketing

NOVEMBER 9, 2020

The magazine that printed the results of this survey should have known better. You can’t trust research like this when it’s self-serving and generic. Every healthcare issue has a unique audience that uses online health information in a unique way.

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Media Pharma Healthcare Provider Specialization 180

World of DTC Marketing

MARCH 9, 2021

In our test a magazine type email, with general as well as product information, did best as compared to a one-page product information email. In other words, one email campaign doesn’t fit all. Pharma has an opportunity to engage customers and caregivers via email but they can’t send out product flyers.

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Marketing Pharma Prospecting Education 289

World of DTC Marketing

APRIL 23, 2021

I’m not much for pharma trade magazine awards. Congratulations to the winners, but the bar has been set higher if pharma is to really demonstrate they care about patients. Award winners should see their awards as a head nod and understand they have a LOT more work to do.

Doctors 188

Doctors Media Pharma Marketing 188

World of DTC Marketing

JULY 27, 2022

Source: It’s time to expose the secret drug scam at the heart of American health care , Fortune Magazine. It’s just another sample of an industry where everyone wants a piece of the action. The post PBMs and insurers want your prescription money appeared first on World of DTC Marketing.com.

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Insurance Prescription Medicine Medical 226

World of DTC Marketing

JULY 21, 2022

A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. .” Ninety-two percent of U.S. viewers surveyed in 2021 believe “they see the same advertisements too many times. Nowhere is this clearer than in pharma DTC TV ads.

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Prescription Side effects Marketing Pharma 266

World of DTC Marketing

APRIL 19, 2022

I’m working with a top healthcare magazine on some research they conducted. Telehealth is vastly overrated and will be used by patients for routine visits like medication renewals. Paid media is perhaps the most significant waste of money within DTC marketing because of fraud and programmatic advertising.

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Marketing Media Healthcare Healthcare 192

Rep-Lite

JANUARY 27, 2021

Rep-Lite has been recognized as the “Most Pioneering Hybrid Medical Contract Sales & Services Enterprise 2020” by GHP magazine in its fifth annual Healthcare & Pharmaceutical Awards. GHP magazine has recently announced the winners of the fifth annual Healthcare & Pharmaceutical Awards—and Rep-Lite was one of the proud winners.

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Medical Sales Medical sales Healthcare 52

World of DTC Marketing

JANUARY 4, 2021

A magazine called MS Connect from the MS society is a goldmine of information on how to live and fight MS. This means an in-depth understanding of how HCP’s will react to a new medication request via email or telehealth and how to communicate full expectations to patients.

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Marketing Media Medical Prescription 271

pharmaphorum

NOVEMBER 17, 2022

Their voices need to be heard to understand the evolving needs of each therapeutic area, emerging expectations, and gaps they experience within their care. • Read the full article in pharmaphorum’s Deep Dive digital magazine. The post The future of clinical research in neurology must be driven by community voices appeared first on.

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Patients 83

PM360

DECEMBER 14, 2023

For 12 years, PM360 , a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has recognized the most ground-breaking innovations of this industry as well as from other organizations that serve the life sciences and healthcare in its annual Innovations Issue.

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Insurance Marketing Healthcare Healthcare 64

PM360

MARCH 22, 2024

Anna Stashower CEO/Publisher/Editor-in-Chief PM360 Magazine anna.stashower@PM360online.com Here’s a peek into the AI revolution, a preview of what is on the agenda at our SPARK Event, March 25 at Convene in New York City. We’ll see you there as we all learn how to truly thrive in the golden age of innovation!

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Ethics Pharma Specialization Healthcare 52

Pharma Marketing Network

JULY 17, 2023

In the mid-90’s, he pioneered online content creation by creating one of the first Web-based zines, an award-winning art & culture magazine called Urban Desires, that was recognized internationally and featured in numerous publications including Newsweek and Wired. .” & the “Lord of the Rings” Trilogy.

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Physicians Pharma Training Networking 52

pharmaphorum

OCTOBER 19, 2022

The post Every scientific message has a story. Medical communications must adapt to effectively bring these to life. appeared first on.

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Medical Medical science Education Pharma 88

Medical Device Success

OCTOBER 3, 2021

Magazines list of top 10 Marketing Books of All time. Magazines list of top 10 Marketing Books of All time. This is a special episode. Our guest today is Geoffrey Moore, Author of Crossing The Chasm: Marketing and Selling Disruptive Products to Mainstream Customers which is on Inc. This is a special episode.

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Marketing Medical Specialization Sales 130

pharmaphorum

DECEMBER 14, 2022

Yet, until relatively recently, capturing and collecting this data was challenging for HCPs and drugmakers. • Read the full article in pharmaphorum’s Deep Dive digital magazine. The post Unlocking the promise of patient support programmes in oncology appeared first on.

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Patients Safety Healthcare Healthcare 52

pharmaphorum

NOVEMBER 16, 2022

Here, we examine how patients view the impact from projects and their experiences of discussing impact measurement with life science companies. • Read the full article in pharmaphorum’s Deep Dive digital magazine. The post Co-creating a patient engagement impact framework appeared first on.

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Patients Medicine Marketing 52

pharmaphorum

JULY 26, 2022

Particularly as recent results indicate that these treatments can help researchers address one of the biggest challenges in oncology – cancers’ so-called ‘stealth-mode’. • Read the full article in pharmaphorum’s Deep Dive digital magazine. The post Realising the promise of cancer vaccines appeared first on.

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Training Patients 52

World of DTC Marketing

DECEMBER 28, 2020

Business magazines are writing about the “digital future” of healthcare but are consumers ready? As we look forward to 2021 DTC marketers should be noting the changes in consumer attitudes and the way they request new treatments. Much has changed but a lot is also the same. Some are, but most aren’t.

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Doctors Side effects Marketing Electronics 296

Eversana Intouch

APRIL 19, 2022

Business magazine Ingram’s featured Intouch CEO Faruk Capan in a profile on him and our recent acquisition by EVERSANA. We shared a point of view from our EVERSANA teammates comparing SpaceX’s philosophy to launching in pharma.

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Media Electronics Pharma Marketing 52