World of DTC Marketing
APRIL 21, 2022
They want to know about side effects and costs but “what’s in it for me?” Yesterday I was interviewed by a reporter from a major business magazine who wanted to know why drug companies spend so much on TV. ” He finally said, “I’m hearing the same thing from physicians.”
World of DTC Marketing
JULY 21, 2022
A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. They’re surprised that physicians don’t always give patients the drug they ask for, and they are amazed that many, who are considering the drug, are turned away by what they read online.
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World of DTC Marketing
DECEMBER 28, 2020
Business magazines are writing about the “digital future” of healthcare but are consumers ready? Once vaccination levels reach critical mass, people will once again return to their physician’s offices. HCP’s want to ensure they are aware of the risks and possible side effects of new therapies.
World of DTC Marketing
MAY 17, 2021
The last Prevention Magazine study indicated that 7% of DTC TV ads effectively drove patients to ask for/about a medication. 5ive: PAID ONLINE MEDIA – If time and money are applied to paid media, it can be effective, but repurposing offline ads online is another huge waste of money. Pharma websites need to evolve.
PM360
AUGUST 9, 2022
Levrx also engages physician groups and members directly, giving healthcare consumers the information needed at the point of care to keep costs low, avoid prescription rewrites, and prevent cost-related non-adherence. andrew.mills@caretrack.com CareTrack Health is a fully integrated physician practice extension. CareTrack Health.
Evolve Your Success
FEBRUARY 13, 2024
It is primary care physicians who are looking into the general population to help determine if there’s disease there. They developed a model that was meant to be a competitor to all of the school magazines that sold advertising space. I had relationships with physicians because of my career, thankfully. I haven’t.
Pharma Marketing Network
JUNE 11, 2020
I was at Physicians Online at the time. And I had experience doing these highlight bulletins when my work with RJ at the physicians’ online. They would write up the presentations by physicians about drugs. And then they were distributed to physicians’ online and the next day. You were PharmInfoNet. John Mack (PG): Right.
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