World of DTC Marketing

AUGUST 5, 2020

QUICK READ: There are a lot of patient-centered, hard-working people within the pharma industry. Trade magazine awards don’t mean anything if one company makes a bad decision that stains our industry. First, the pharma ecosystem of constant meetings and matrix organizations lead to watered-down cutting edge marketing.

Pharma 180

Pharma Management Patients Leads 180

Pharmaceutical Technology

DECEMBER 19, 2023

In this issue: Fixing drug nomenclature to avoid confusing names, gene therapies for sickle cell disease, childproof packaging for drugs, and UK pharma manufacturing gears up for a shake up in 2024

Manufacturing 52

Manufacturing Pharma 52

World of DTC Marketing

JULY 29, 2020

QUICK READ: A reporter for a leading business magazine recently reached out to me and asked “what are Pharma product websites so bad?” 2wo: The biggest reason for pharma product high bounce rates is bad homepage design. ” OK, maybe not all of them are that bad but I would bet that 80% are really poor.

Marketing 183

Marketing Pharma Media Side effects 183

Fierce Pharma

NOVEMBER 15, 2023

The craze is such that Germany’s drug regulator is considering banning the export of Ozempic, according to a report in Der Spiegel magazine. | How popular have Novo Nordisk’s semaglutide drugs become for weight loss in Europe?

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Pharmaceutical Technology

JULY 26, 2022

Also in this issue, a feature takes a look at how clinical trials measure pain, the challenges of developing drugs for neglected tropical diseases , and whether Russia’s domestic pharma capabilities may shield the country from the negative effects of the sanctions imposed on it following the war in Ukraine.

Pharma 52

Pharma Pharmaceutical Medical 52

World of DTC Marketing

AUGUST 16, 2020

I have been and continue to be critical of the pharma industry but it’s not out of spite or hate. Today, pharma CEOs make tens of millions of dollars because of one goal: sales. Today we know that more people are turning to the internet to research medications but where is pharma on this online journey?

Pharma 196

Pharma Government Patients Leads 196

Pharmaceutical Technology

MARCH 20, 2024

In this issue: Studying novel obesity drugs, pharma prepares for climate disasters, the CRISPR pipeline accelerates, and more.

Pharma 52

Pharma 52

Pharmaceutical Technology

AUGUST 3, 2023

In this issue: Drug shortages force clinics to ration supplies, AMR drug discovery using a subscription model, AI revolutionizes pharma sales.

Pharma 52

Pharma Sales 52

Pharmaceutical Technology

MAY 1, 2023

All this and the latest pharma industry news , comment , and analysis from GlobalData. Read the latest issue of Pharma Technology Focus for all this and insights, and analysis from the pharmaceutical industry. You can also subscribe here to receive email notifications when a new issue is available.

Government 52

Government Pharma Pharmaceutical Patients 52

PM360

JUNE 23, 2023

Press Release Contact: Kayla Walsh Awards Coordinator, PM360 646-300-8114 kayla.walsh@pm360online.com PM360 Now Accepting Entries for 2024 Pharma Choice Awards Call for the Best Healthcare Creative from the Past Year NEW YORK, NY, June 22, 2023 : The 2024 PM360 Pharma Choice Awards are officially open for entries.

Pharma 52

Pharma Marketing Healthcare Healthcare 52

World of DTC Marketing

APRIL 23, 2021

Congratulations to the winners, but the bar has been set higher if pharma is to really demonstrate they care about patients. I’m not much for pharma trade magazine awards. The politics of working with a major pharma company can be a difficult challenge. QUICK READ: The MedAd News Manny Awards were last night.

Doctors 188

Doctors Media Pharma Marketing 188

pharmaphorum

OCTOBER 11, 2022

New research from M3 highlights the need for pharma to adapt their communication efforts to help ease the burden placed on doctors. The post The doctors have spoken: what physicians need from pharma comms in the post-pandemic world appeared first on.

Doctors 52

Doctors Physicians Pharma Consulting 52

World of DTC Marketing

JULY 21, 2022

Nowhere is this clearer than in pharma DTC TV ads. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. consumers” trust in pharma is low, despite the industry’s contributions to ending the pandemic: Only 15% of U.S. ” Ninety-two percent of U.S.

Prescription 266

Prescription Side effects Marketing Pharma 266

World of DTC Marketing

NOVEMBER 9, 2020

SUMMARY: Patient influencers trust social media groups more than pharma websites for health information, according to a survey from Wego Health. Only 3% said they prefer pharma websites” The key here is the term “influencers.” The magazine that printed the results of this survey should have known better.

Media 180

Media Pharma Healthcare Provider Specialization 180

Pharma Marketing Network

MARCH 23, 2023

This type of advertising is aimed directly at the consumer and can take various forms, including television commercials, print ads in magazines, and online advertisements. The post Effective Pharma Ad Types & Stats appeared first on Pharma Marketing Network. billion in the US alone.

Pharma 52

Pharma Side effects Education Pharmaceutical 52

PM360

JULY 27, 2022

PM360 Now Accepting Entries for 2022 Pharma Choice Awards. NEW YORK, NY, July 27, 2022 : The 2022 PM360 Pharma Choice Awards are officially open for entries. The Pharma Choice Awards remain the only industry awards that give everyone in the industry a say in determining the winners. Contact: Kayla Walsh. 646-300-8114.

Pharma 52

Pharma Marketing Healthcare Healthcare 52

World of DTC Marketing

APRIL 9, 2021

In conjunction with leading consumer magazine I worked on a study to determine why people were using social media for information on prescription drugs and to examine and quantify what they were sharing. I also found an abundance of medication misinformation based on personal experiences and hearsay.

Media 294

Media Prescription Side effects Medical 294

Pharma Marketing Network

MARCH 25, 2023

This type of advertising is aimed directly at the consumer and can take various forms, including television commercials, print ads in magazines, and online advertisements. The post Effective Pharma Ad Types & Stats appeared first on Pharma Marketing Network. billion in the US alone.

Pharma 52

Pharma Food and Drug Administration Prescription Pharmaceutical 52

World of DTC Marketing

AUGUST 2, 2021

Those people who are willing to disrupt pharma cultures will have a great career but it takes time, effort, and empathy for patients to make changes. Those of us who work with/in pharma are aware that corporate politics is a strong aspect of everything we do. If I’m standing on my soapbox, I apologize.

Pharma 269

Pharma Marketing Consulting Patients 269

PM360

DECEMBER 12, 2023

Anyone from a manufacturer (pharma, medical device, diagnostics, biotech, or specialty), advertising agency, or any company serving the life sciences industry is eligible to enter in any of the categories. The initial deadline for submissions is February 23, 2024. 23 will be subject to a $200 late fee.

Education 52

Education Healthcare Healthcare Marketing 52

World of DTC Marketing

JULY 27, 2022

Pharma companies have very little control over patients’ prices for their Rxs. In 2021 pharma provided a staggering $204 billion in price concessions for brand-name medicines to PBMs. Source: It’s time to expose the secret drug scam at the heart of American health care , Fortune Magazine.

Insurance 226

Insurance Prescription Medicine Medical 226

pharmaphorum

OCTOBER 19, 2022

Due to the combined impact of emerging technologies, changing provider preferences, and an evolving post-pandemic world, pharma must navigate new ways to engage providers with relevant, science-driven, digital content. Navigating this shift means reframing the way pharma teams approach provider-focused content. appeared first on.

Medical 80

Medical Medical science Education Pharma 80

World of DTC Marketing

MAY 13, 2021

Medical magazines and journals still rate very high in brand recall and ket messaging. ” 62% of physicians agree that the info pharma companies provide on third-party websites for healthcare professionals “are always ads” for their products, and only one in three (34%) trust the information pharmas provide on these websites. .”

Physicians 173

Physicians Marketing Drug Sample Pharma 173

PM360

MARCH 22, 2024

We’re featuring AI in this month’s issue as the topic can’t be ignored—generative AI is creating huge waves in the Pharma industry and it’s all we’re talking about. There are ethical considerations around AI in Pharma, from protecting intellectual property, to providing accurate information, to programming bias, to name a few.

Ethics 52

Ethics Pharma Specialization Healthcare 52

Pharma Marketing Network

JULY 7, 2021

At this year’s Pharma USA conference, C ollaboration was the theme of the opening keynote session and a common thread woven throughout the event as industry leaders gathered to discuss how to move “Beyond Normal” to shape the future of health. Collaboration in Action.

Pharma 59

Pharma Healthcare Healthcare Patients 59

Pharma Marketing Network

JULY 17, 2023

In the mid-90’s, he pioneered online content creation by creating one of the first Web-based zines, an award-winning art & culture magazine called Urban Desires, that was recognized internationally and featured in numerous publications including Newsweek and Wired. .” & the “Lord of the Rings” Trilogy.

Physicians 52

Physicians Pharma Training Networking 52

World of DTC Marketing

FEBRUARY 28, 2022

Advertising is meant to “sell” your product, but the pharma industry is unique because people don’t just see an ad for a prescription drug and run to their doctor. There are other ways to reach patients online, but to date, pharma hasn’t made a full push into other digital tactics. Then there is email marketing.

Prescription 164

Prescription Marketing Pharma Medical 164

World of DTC Marketing

APRIL 19, 2022

I’m working with a top healthcare magazine on some research they conducted. Without breaking confidentiality, I can say that pharma websites are not seen as a resource to make healthcare treatments. Paid media is perhaps the most significant waste of money within DTC marketing because of fraud and programmatic advertising.

Marketing 192

Marketing Media Healthcare Healthcare 192

World of DTC Marketing

DECEMBER 28, 2020

Business magazines are writing about the “digital future” of healthcare but are consumers ready? Let’s be clear about pharma product websites. The potential to increase compliance and adherence is unlimited with EHR integration by pharma companies. Much has changed but a lot is also the same.

Doctors 296

Doctors Side effects Marketing Electronics 296

World of DTC Marketing

JANUARY 4, 2021

A magazine called MS Connect from the MS society is a goldmine of information on how to live and fight MS. 10en : Expect the media to be hostile towards pharma. This means an in-depth understanding of how HCP’s will react to a new medication request via email or telehealth and how to communicate full expectations to patients.

Marketing 271

Marketing Media Medical Prescription 271

World of DTC Marketing

MAY 17, 2021

The last Prevention Magazine study indicated that 7% of DTC TV ads effectively drove patients to ask for/about a medication. NOBODY goes to a pharma website and says “I’m going to ask for that drug!” Pharma websites need to evolve. Targeted in the right publications, print ads can be a great DTC marketing tool.

Marketing 155

Marketing Media Side effects Prescription 155

Eversana Intouch

APRIL 19, 2022

Kevin Nalty , VP, Strategic Planning gave 5 tips to move your pharma marketing from clichéd to compelling , and explained why pharma marketing is like 3D chess. We shared a point of view from our EVERSANA teammates comparing SpaceX’s philosophy to launching in pharma.

Media 52

Media Electronics Pharma Marketing 52

Scott Burrows

OCTOBER 18, 2022

As a pharmaceutical sales speaker with a passion for what sales reps face each day, I was interested in an article by development and burnout writer Rachel Montañez in her article for Forbes magazine. Though the piece was written as the COVID pandemic had first…

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Healthcare 52

pharmaphorum

NOVEMBER 9, 2022

Patients have a unique first-hand insight into their condition, which can be a valuable asset in the design, delivery, and publication of real-world studies, as Envision Pharma Group’s Dr Dawn Lobban and Vitaccess’ Dr Catherine Bottomley discuss.

Patients 52

Patients Pharma Medicine 52

pharmaphorum

JANUARY 4, 2023

Each year, pharma and life sciences invest large amounts of time and money in creating content designed to attract HCPs and call them to action. For an industry such as pharma, which must adhere to strict legal and regulatory procedures, creating an agile communications strategy can be a complex challenge.

Healthcare Provider 52

Healthcare Provider Pharma Marketing Healthcare 52

Scott Burrows

AUGUST 30, 2022

In an insightful article for Forbes magazine (February 10, 2022), business writer Brian Zawada reviews five key areas of resilience. As someone who started his career as a financial sales advisor and then later a sales motivational speaker, I am keenly interested in how sales teams involve themselves in the management of resilience.

Sales 52

Sales Management Insurance Medical sales 52

pharmaphorum

NOVEMBER 8, 2022

Ask nearly any pharma company these days if they’re patient-centric, and you’ll probably get an answer in the affirmative. Suchotliff sat down with Deep Dive to discuss the current state of patient centricity in pharma, some of the common foibles and misconceptions, and how pharma companies can get themselves on the right track. “I

Patients 52

Patients Pharma Healthcare Healthcare 52