World of DTC Marketing
APRIL 9, 2021
QUICK READ: A two-month analysis of social media and prescription drugs found the number one reason online health seekers use social media is to share and ask questions about medication side effects. ” – Patients were sharing experiences of switching to, or starting, prescription drugs.
World of DTC Marketing
JULY 27, 2022
For many, these coupons represent the difference between filling a prescription and going without lifesaving care, but there is a lot more here than just a co-pay coupon. Pharma companies have very little control over patients’ prices for their Rxs. Let’s take a step back for a minute.
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World of DTC Marketing
MARCH 9, 2021
Pharma has an opportunity to engage customers and caregivers via email but they can’t send out product flyers. In our test a magazine type email, with general as well as product information, did best as compared to a one-page product information email. The other challenge for pharma in an email marketing campaign is privacy.
World of DTC Marketing
JULY 21, 2022
Using the same ads to advertise prescription drugs repeatedly is a waste of money and doesn’t lead to sales. Nowhere is this clearer than in pharma DTC TV ads. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. ” Ninety-two percent of U.S.
World of DTC Marketing
FEBRUARY 28, 2022
Advertising is meant to “sell” your product, but the pharma industry is unique because people don’t just see an ad for a prescription drug and run to their doctor. There are other ways to reach patients online, but to date, pharma hasn’t made a full push into other digital tactics. It’s not.
Pharma Marketing Network
MARCH 25, 2023
This type of advertising is aimed directly at the consumer and can take various forms, including television commercials, print ads in magazines, and online advertisements. “Direct-to-Consumer Advertising of Prescription Drugs.” “The Impact of Direct-to-Consumer Advertising on Prescription Drug Spending.”
World of DTC Marketing
MAY 17, 2021
The last Prevention Magazine study indicated that 7% of DTC TV ads effectively drove patients to ask for/about a medication. Social media is part of our online lives, but too many people believe what they read regarding health information and prescription drugs. Pharma websites need to evolve.
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