World of DTC Marketing
MAY 13, 2021
QUICK READ: Reaching physicians with key brand messages isn’t hard, but the online landscape has become crowded with many players. By far, Medscape is still number one in physician reach , and medical journal advertising has been proven to result in more branded Rx’s. million physicians worldwide, in multiple languages.
pharmaphorum
OCTOBER 11, 2022
New research from M3 highlights the need for pharma to adapt their communication efforts to help ease the burden placed on doctors. The post The doctors have spoken: what physicians need from pharma comms in the post-pandemic world appeared first on.
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World of DTC Marketing
JULY 21, 2022
Nowhere is this clearer than in pharma DTC TV ads. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. consumers” trust in pharma is low, despite the industry’s contributions to ending the pandemic: Only 15% of U.S. ” Ninety-two percent of U.S.
Pharma Marketing Network
JULY 17, 2023
In the mid-90’s, he pioneered online content creation by creating one of the first Web-based zines, an award-winning art & culture magazine called Urban Desires, that was recognized internationally and featured in numerous publications including Newsweek and Wired. .” & the “Lord of the Rings” Trilogy.
World of DTC Marketing
DECEMBER 28, 2020
Business magazines are writing about the “digital future” of healthcare but are consumers ready? Once vaccination levels reach critical mass, people will once again return to their physician’s offices. Let’s be clear about pharma product websites. Much has changed but a lot is also the same.
World of DTC Marketing
MAY 17, 2021
The last Prevention Magazine study indicated that 7% of DTC TV ads effectively drove patients to ask for/about a medication. NOBODY goes to a pharma website and says “I’m going to ask for that drug!” Pharma websites need to evolve. Targeted in the right publications, print ads can be a great DTC marketing tool.
pharmaphorum
SEPTEMBER 22, 2022
Inside the colourful history of pharma advertising. We chart the unusual metamorphosis of pharma marketing, from patent pages to personalised apps. What physicians need from post-pandemic pharma comms. Moving forward the evolution of digital maturity in pharma. The missing pieces of the digital therapeutics puzzle.
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