pharmaphorum
OCTOBER 11, 2022
Faced with increasing wait times and delays in patient diagnosis and treatment, many healthcare systems are struggling to cope, with ever growing pressures on doctors’ time. New research from M3 highlights the need for pharma to adapt their communication efforts to help ease the burden placed on doctors.
World of DTC Marketing
APRIL 23, 2021
Congratulations to the winners, but the bar has been set higher if pharma is to really demonstrate they care about patients. I’m not much for pharma trade magazine awards. The politics of working with a major pharma company can be a difficult challenge. QUICK READ: The MedAd News Manny Awards were last night.
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World of DTC Marketing
JULY 21, 2022
Nowhere is this clearer than in pharma DTC TV ads. A Prevention Magazine study dated had prescription DTC ads as being 7% effective in driving new Rx’s. consumers” trust in pharma is low, despite the industry’s contributions to ending the pandemic: Only 15% of U.S. ” Ninety-two percent of U.S.
World of DTC Marketing
NOVEMBER 9, 2020
SUMMARY: Patient influencers trust social media groups more than pharma websites for health information, according to a survey from Wego Health. Only 3% said they prefer pharma websites” The key here is the term “influencers.” The magazine that printed the results of this survey should have known better.
World of DTC Marketing
DECEMBER 28, 2020
Business magazines are writing about the “digital future” of healthcare but are consumers ready? Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Let’s be clear about pharma product websites. Much has changed but a lot is also the same.
World of DTC Marketing
MAY 13, 2021
Medical magazines and journals still rate very high in brand recall and ket messaging. ” 62% of physicians agree that the info pharma companies provide on third-party websites for healthcare professionals “are always ads” for their products, and only one in three (34%) trust the information pharmas provide on these websites. .”
pharmaphorum
OCTOBER 19, 2022
Due to the combined impact of emerging technologies, changing provider preferences, and an evolving post-pandemic world, pharma must navigate new ways to engage providers with relevant, science-driven, digital content. No doctor wakes up in the morning asking what your brand can do for them. appeared first on.
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