LEVO Health

JANUARY 31, 2023

As the healthcare industry continues to evolve, digital marketing strategies, such as search engine optimization (SEO), have become increasingly crucial for healthcare organizations. Search engine optimization sits at the heart of any successful healthcare marketing strategy. What is Search Engine Optimization?

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Healthcare Success

OCTOBER 31, 2022

Google Trends is a powerful but underutilized tool that helps healthcare marketers. It also allows marketers to analyze search term popularity over time, explore related keywords, and compare how search terms vary across different geographical areas. Review keyword traffic trends by time for deeper consumer insights.

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PM360

AUGUST 24, 2023

With rapid advancements in healthcare and science, it is important that underrepresented communities don’t get left behind as new products are developed and brought to market. A common pitfall in healthcare marketing is perpetuating stereotypes by misusing imagery—a sure way to break the trust between a brand and its audience.

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Pharma Marketing Network

JULY 25, 2023

Here are some tips on how to increase SEO on Google Ads for the pharma industry: Use relevant keywords: When you’re creating your Google Ads campaigns, make sure to use relevant keywords. You can use Google’s Keyword Planner tool to help you find relevant keywords.

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Referral MD

DECEMBER 1, 2023

How to improve dental practice efficiencies with software and grow your business with marketing. Dental Marketing 101 The first step for any dental practitioner looking to market their practice on mobile devices is to understand the practical uses of this form of marketing. Let’s go!

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Healthcare Success

DECEMBER 6, 2022

In this blog, I share nine healthcare marketing trends you need to embrace in 2023 to remain competitive in today’s ever-changing healthcare marketplace. 9 Healthcare Marketing Trends 2023. Be sure to include staff recruitment in your 2023 marketing budget. The content you share online is crucial for generating business. .

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PM360

JUNE 26, 2023

But pharma has had a tendency to shy away from search engine optimization (SEO) strategy; however, for those who do engage with SEO marketing, the rewards can be high. What physicians were searching for were symptom-based keywords (46%) and condition-based keywords (84%). Segment with pages dedicated to each audience.

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Medico Reach

JULY 22, 2022

So, how should you find clients in this vast and populated market? How do you market your skills to your prospects? The following article breaks down marketing your virtual assistant business to get your name out there and hit your conversion goals. Perform Comprehensive Market Research To Understand Your Target Audience.

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LEVO Health

DECEMBER 20, 2022

Healthcare is a rapidly changing industry, and if you want to stay ahead of the curve, you’ll need to adopt some cutting-edge marketing strategies. As 2023 approaches, there are several strategies you can adopt to improve your healthcare marketing efforts and grow your practice. 6 Medical Marketing Strategies to Adopt in 2023.

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Scott’s Directories

JUNE 8, 2023

In today’s competitive healthcare industry, effective marketing strategies are essential for businesses looking to thrive and succeed. B2B medical marketing, in particular, requires a unique approach that targets healthcare professionals and organizations. Here are some strategies to consider: a.

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Pharma Marketing Network

JULY 25, 2023

Ads Manager is a powerful platform that can help pharma companies reach their target audience and achieve their marketing goals. Use negative keywords: Negative keywords are words or phrases that you don’t want your ads to show up for. One of the ways to do this is to customize your audience.

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Pharma Marketing Network

JULY 21, 2023

Google Ads is a powerful platform that can help pharma companies reach their target audience and achieve their marketing goals. Use relevant keywords: When you create your ad groups, use relevant keywords that are likely to be used by people who are interested in your products or services.

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Contrarian Sales Techniques

DECEMBER 17, 2023

Enter the "Super VA," an AI-powered tool promising to automate hundreds of marketing tasks in mere seconds. Imagine reclaiming hours spent on social media scheduling, crafting email sequences, or researching keywords. Cons : The Hype : The limited-time offer and urgency tactics scream "marketing ploy" more than genuine innovation.

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Healthcare Success

AUGUST 14, 2023

5 Steps to Optimizing Your Content for SEO Step 1: Conduct Keyword Research Keyword research is the foundation of any SEO strategy. Choose keyword targets Review all keyword options and take note of their search volume. one primary keyword and three to five secondary keywords).

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Pharma Marketing Network

OCTOBER 30, 2023

Search engine optimization (SEO) is an essential component of any successful digital marketing strategy, and it is crucial for pharma websites to understand and apply SEO best practices. Off-page optimization, on the other hand, involves optimizing external factors such as link building and social media marketing.

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Healthcare Success

MARCH 6, 2024

Whether you run a multilocation healthcare organization, hospital, or health system, understanding the distinction between search engine optimization (SEO) vs. search engine marketing (SEM)—and how each distinctly helps your business—is important for several reasons. Tailor marketing initiatives to align with specific goals.

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eMediWrite

JUNE 2, 2022

Knowing how your audience interacts with your marketing allows you to better determine where to put your goals and budget to better reach your customers. This method should reveal which marketing tactics are working (and which aren’t), where your marketing goals should be adjusted, and where your marketing money should be focused.

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Contrarian Sales Techniques

JULY 23, 2023

Hey there, digital marketers! The digital world is a complex web of opportunities, particularly for us digital marketers. Make the most of SEO by incorporating relevant keywords, using meta tags, and improving your website’s load speed. Here's to smashing those sales goals, digital marketers. Let's dive in!

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Contrarian Sales Techniques

DECEMBER 17, 2023

My journey with video marketing has been.well, let's just say it hasn't been a straight shot to the top of the algorithm. It promised an AI-powered solution that could take me from YouTube zero to hero, and all I had to do was.wait for it.enter my niche, keyword, or URL. Animations? Don't even get me started on voiceovers!

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eMediWrite

SEPTEMBER 1, 2022

Knowing your target market should be the first step in any marketing strategy. To enhance digital marketing, pharmaceutical businesses should also make advantage of user data. People use search engines to look for conditions and products, adding keywords that you may look up and analyse.

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Contrarian Sales Techniques

JULY 23, 2023

Hey there, bloggers and affiliate marketers! It's ever-evolving and teeming with opportunities, especially for us, bloggers and affiliate marketers. Integrate relevant keywords in your content, use meta tags and optimize your website’s loading speed to maximize your SEO potential. Don't worry, I've got you covered.

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LEVO Health

MAY 9, 2023

Healthcare marketing can be challenging, but it’s essential to the success of any healthcare organization. Whether you’re a small private practice or an extensive hospital system, your marketing campaigns should be measured and evaluated regularly to ensure they effectively achieve your business goals.

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Healthcare Success

SEPTEMBER 27, 2022

Though well-intentioned, this first step toward identifying the best marketing channel for your business relied solely—and heavily—on front office personnel. Call tracking software helps you identify which marketing campaign or tactic drove the phone call and what the result of the call was. What is Call Tracking for Healthcare?

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Healthcare Success

JANUARY 5, 2024

Key Consideration: ROI While PPC can be a fast and powerful tool to increase patient volume for your locations, it can also quickly and significantly increase your marketing spend. Is there a digital marketing “ Minimum Daily Requirement ” for each location? Should you market by geographic area or on a per-location basis?

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World of DTC Marketing

JANUARY 18, 2022

Most regulatory and legal people severely restrict the use of social media by DTC and HCP marketers, but social media can be of help. First, pharma marketers must understand what social media can and can’t do and that its use does not apply to all health conditions and brands. appeared first on World of DTC Marketing.com.

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World of DTC Marketing

APRIL 23, 2021

Just when you think you have broken through, pharma marketing, people rotate, leave, or get promoted, and the process is pushed back three or four steps. That’s not going to happen—too much noise between awareness and asking for an Rx that DTC marketers ignore, blaming FTC marketing guidelines.

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Pharma Marketing Network

OCTOBER 15, 2023

SEO involves a combination of technical and creative elements that help a website rank higher in search engine results for relevant keywords. SEO also involves creating content that is optimized for search engine algorithms, such as using relevant keywords, optimizing images, and optimizing the website’s structure and coding.

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LEVO Health

JANUARY 16, 2023

While no one can predict the future with certainty, having a solid healthcare marketing strategy in place can help your practice weather any storms that may come your way. A solid healthcare marketing strategy can help you stay ahead of the curve and mitigate the adverse effects a recession can have on your practice.

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Legacy MEDSearch

AUGUST 23, 2023

In today’s competitive job market, crafting a resume that stands out from the crowd is essential. An ATS scans resumes for specific keywords, qualifications, and relevant experience to determine whether a candidate meets the initial requirements for a job. Optimizing Keywords Keywords play a pivotal role in ATS success.

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Celeritas

DECEMBER 13, 2022

Search Engine Optimization is one of the most important digital marketing practices used to reach patients effectively. Now that it has become an increasingly important tool to drive traffic and conversions, marketers of animal health services are looking for a competitive edge in their marketing strategies.

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Legacy MEDSearch

JULY 15, 2022

Keywording your resume for Applicant Tracking Systems. Be Specific: Why keywords are important. The truth is, a medical device company’s ATS may actually filter out perfectly qualified product managers who failed to mention “upstream marketing” in their resume since it costs them nearly nothing to do so. Be Targeted.

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Pharma Marketing Network

JULY 21, 2023

This means using the right keywords, targeting the right demographics, and creating ads that are interesting and informative. Here are some tips for improving your Facebook ad quality ranking: Use relevant keywords: When you’re creating your ad, use relevant keywords that people in your industry are searching for.

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Medical Device Success

AUGUST 1, 2021

Keyword is ‘some’. Today, you will hear me refer to questions from one such attendee, Lisa Bichsel, CEO of the Bichsel Medical Marketing Group. BMMG is a terrific Life Sciences marketing firm. Keyword is ‘some’. BMMG is a terrific Life Sciences marketing firm. She is a member of the MedTech Leaders Community.

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Medico Reach

JULY 13, 2022

In the 21 st century, with the advent of various marketing tactics, it can be rather overwhelming to draw up an effective marketing strategy. It’s an even more complicated space for the medical device market. Therefore, drawing up a medical device marketing strategy can often become a hassle. Create a Buyer Persona.

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LEVO Health

OCTOBER 6, 2021

In the rapidly changing world of healthcare, a healthcare marketing agency is essential to running a successful medical practice. Without a marketing agency, it is extremely difficult to attract new patients or even retain current patients. Here are five reasons why your medical practice needs a healthcare marketing agency: .

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Healthcare Success

FEBRUARY 27, 2023

Tools like Hubspot Chatbot Builder, Salesforce Einstein, Jasper, ContentBot, and WP-Chatbot have been helping businesses automate content production, repetitive customer support, marketing, and even sales tasks for years. Keyword research and analysis Traditional keyword research is time-consuming.

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Healthcare Success

JUNE 12, 2023

This has significantly increased competition among providers, making SEO—particularly local SEO—a crucial part of any digital marketing strategy. These pages help Reach local audiences more effectively Boost impressions Improve your local page rank for local, long-tailed keyword terms (e.g.,

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