Rep-Lite

APRIL 1, 2024

However, the journey from an innovative concept to a widely used medical device involves a critical step – bringing that technology to market. This is where the world of medical sales offers a unique and fulfilling opportunity for bioengineers. Let’s explore bioengineer roles in medical sales and how you can make the transition.

Medical sales 52

Medical sales Medical Sales Marketing 52

Fierce Pharma

OCTOBER 30, 2023

As sales of their GLP-1 diabetes and obesity drugs have surged, Eli Lilly and Novo Nordisk have become the most valuable biopharma companies in the United States and Europe, respectively. That didn | It was no surprise that GLP-1 drugmakers Eli Lilly and Novo Nordisk saw market-cap gains of 16.1% in the third quarter.

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Marketing Biopharma Sales 265

Fierce Pharma

SEPTEMBER 13, 2023

. | Moderna CEO Stéphane Bancel is optimistic that the company will beat the low end of its $6 billion to $8 billion COVID vaccine sales estimate for 2023. But his optimism comes as Moderna reportedly eyes manufacturing cuts as it shifts to an endemic market response.

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Marketing Manufacturing Sales 265

Pharma Marketing Network

JULY 19, 2023

Content Marketing as a Sales Driver: Unlocking Your Business Potential in the Pharmaceutical Industry Content marketing is a long-term strategy that can help businesses of all sizes generate leads, increase brand awareness, and drive sales.

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Marketing Pharmaceutical Sales Education 98

Healthcare Success

APRIL 8, 2024

As an engineering undergrad, I took a Marketing 101 class on a lark, seeking to better understand the psychology behind consumer behavior and developing products with a competitive edge. On the first day of class, we learned the fundamental concept of the 4 Ps of marketing. What Are the 7 Ps of Marketing? Positioning.

Marketing 112

Marketing Competition Patients Healthcare 112

Fierce Pharma

NOVEMBER 14, 2023

In the market, however, Vtama is struggling to catch on. As a result, Leerink Partners has slashed its sales projections for the nonsteroidal topical treatment.

Sales 206

Sales Marketing 206

World of DTC Marketing

APRIL 6, 2022

DTC marketing has evolved. Challenge #1 – DIGITAL MARKETING. Pharma companies are increasing digital budgets, but they are wasting too much money because of internal staffing issues and inexperience with online marketing. Paid Media – The most commonly used KPI in marketing is essentially worthless.

Marketing 196

Marketing Sales pitches Pharma Media 196

David Bagga

NOVEMBER 10, 2023

Medical device sales is a burgeoning market, with jobs that have an extremely high earning potential.

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Medical Sales Medical sales Marketing 130

MedReps

JUNE 26, 2023

There are plenty of new, innovative marketing methods out there. If you’re looking to capture new customers in a more personalized manner, nothing works quite as well as these old-school marketing strategies. Which of them will provide you with the medical sales success you need? But which ones work best?

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Medical sales Sales Sales pitches Marketing 80

Medical Device Success

APRIL 24, 2022

In this episode, I explain the concept of Narrow Podcasting and how it could be an important new type of content in support of Marketing and Sales. The post Episode 87 – Narrow Podcasting for MedTech Marketing and Sales appeared first on Medical Device Success - Ideas You Can Put To Work Today! I do use slides.

Marketing 100

Marketing Sales Medical Healthcare 100

World of DTC Marketing

NOVEMBER 16, 2021

SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers. Today there are microsegments of markets, and one message shouldn’t be used for all.

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Marketing Doctors Healthcare Healthcare 253

Medical Device Success

NOVEMBER 29, 2020

Reading time: 2 – 4 minutes In this Covid world, sales teams should be demanding support from well thought out marketing automation platforms. Today, Asad Ali, Brand Manager for sendinblue gives us an overview of how one platform can work on behalf of sales. We also learn that marketing automation is not that expensive.

Sales 100

Sales Marketing Management Leads 100

World of DTC Marketing

MARCH 9, 2021

SUMMARY : DTC marketers are spending tens of millions of dollars on programmatic ads that are full of fraud and have low click-through rates but they have yet to embrace email marketing which has an average click-through rate of 3.43%. The key to effective email marketing is segmentation and personalization.

Marketing 289

Marketing Pharma Prospecting Education 289

World of DTC Marketing

APRIL 20, 2022

We just finished talking to over 200 hundred HCPs about pharma marketing and salespeople to measure any differences since before the pandemic. ” We heard more negative comments than positive ones from sales reps, even in Oncology. This was especially true with new drugs that have a significant competitive market.

Marketing 218

Marketing Pharma Insurance Medical 218

pharmaphorum

DECEMBER 23, 2022

Rarely are organisations able to view HCP relationships holistically – across clinical, medical, and sales – or reap the benefits of creating a unified understanding of the customer. In 2023, omnichannel behaviours will directly influence incentive compensation models by correlating successful engagement data to successful sales outcomes.

Marketing 90

Marketing Sales Medical Patients 90

World of DTC Marketing

APRIL 22, 2021

QUICK READ: More TV DTC spots are airing, but DTC marketers are losing the battle between awareness and conversion because of all the noise online. I’ve spent the last six months analyzing clients’ DTC marketing campaigns and they are, for most ineffective. One of the most underused tactics is your product website.

Marketing 265

Marketing Side effects Prescription Media 265

Quantified

FEBRUARY 12, 2024

An AI sales coaching platform is an important tool. Many sales organizations already understand that better, more accessible, and more tailored training offers benefits. Whenever sales organizations make changes to their processes, the first consideration is often the effects on customers and sales revenue.

Sales 40

Sales Marketing Training Leads 40

Medical Device Success

MAY 1, 2022

Physician micro-marketing is a solution. Our guest to help us with this fascinating and surprising subject is Scott Alexander, CEO of Jairus Physician Micro-Marketing. All this done rapidly and economically when compared to traditional marketing and sales. Jairus Physician Micro-Marketing website link.

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Physicians Marketing Sales Prospecting 100

Pharma Marketing Network

APRIL 21, 2021

The Pharma Marketing Podcast is pleased to present this special guest episode from our friend and Editorial Advisory Board member Darshan Kulkarni, Sales and Marketing Oversight – April 21, 2021. Darshan Kulkarni and Marc Banjak, General Counsel at Dova Pharmaceuticals, discuss sales compliance in the life sciences.

Marketing 90

Marketing Sales Specialization Pharma 90

World of DTC Marketing

JANUARY 14, 2021

SUMMARY : Digital marketing is not a tactic. This will carry over to DTC marketing as well but simply adding more money is not going to equal success. To master digital marketing, pharma needs to be prepared to fail. To master digital marketing, pharma needs to be prepared to fail. Will digital replace the sales force?

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Marketing Pharma Sales Management 180

Contrarian Sales Techniques

JULY 31, 2023

Hey there, dear marketers! There's an untapped goldmine in our industry - assertive sales techniques. It's not just about sales. It can revolutionize the way we do marketing. Why Marketers Are the New Salespeople Why should we, as marketers, care about sales techniques? What's in It for Us Marketers?

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Sales Marketing Training Sales Strategy 52

Spotio

APRIL 16, 2024

If you want your team to succeed in the industrial sales sector your reps need to become more than order-takers. Thankfully, there are plenty of effective industrial sales training programs available. In this article we’ll explain why industrial sales training will benefit your sales team. Let’s dive in!

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Training Sales Prospecting Sales Management 52

Modus

OCTOBER 18, 2022

Winning deals in today's uber-competitive market requires active buyer engagement. Relevant content shared by sales reps helps build that engagement and creates deeper buyer conversations. In fact, data shows that 65% of marketing-created content goes unused!

Sales 59

Sales Marketing Competition 59

Modus

OCTOBER 18, 2022

Winning deals in today's uber-competitive market requires active buyer engagement. Relevant content shared by sales reps helps build that engagement and creates deeper buyer conversations. In fact, data shows that 65% of marketing-created content goes unused!

Sales 59

Sales Marketing Competition 59

Infuse Medical

APRIL 5, 2024

Sales enablement is a multifaceted approach to equipping sales teams with the resources, tools, and information necessary to engage with prospects and close deals effectively. It encompasses a wide range of strategies, technologies, and processes designed to streamline the sales process and drive revenue growth.

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Sales Sales process Prospecting Competition 52

Contrarian Sales Techniques

JULY 23, 2023

Hey there, digital marketers! When it comes to online sales, we're all racing towards the same goal – faster and higher conversions. After all, figuring out how to increase online sales fast is no mean feat. But fret not, I've compiled a list of top strategies to help boost those sales numbers. Let's dive in!

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Sales Marketing Sales Strategy Media 52

Contrarian Sales Techniques

JANUARY 23, 2023

As a pharmaceutical sales representative, the primary focus is often thought to be on selling products to healthcare providers. However, the role of a pharmaceutical sales representative involves much more than just promoting and distributing drugs.

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Pharmaceutical Sales Competition Sales Marketing 52

Contrarian Sales Techniques

DECEMBER 14, 2022

The report on the global hyaluronic acid (HA) for medical sales market is a comprehensive analysis of the market, providing the reader with all the necessary information to succeed in the market. It also includes a detailed analysis of the key factors influencing the market, such as the competitive landscape.

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Medical sales Medical Sales Marketing 52

PharmExec

DECEMBER 22, 2022

Angie Lindsey, vice president of marketing, Fresenius Kabi USA shares 2023 strategies for talent management strategies in life sciences, specifically as it relates to sales and marketing.

Management 52

Management Marketing Sales 52

Contrarian Sales Techniques

JULY 23, 2023

Hey there, bloggers and affiliate marketers! We all know the thrill of seeing a surge in our online sales, right? But sometimes, it feels like we're stuck in a rut, with sales plateauing. The question then arises - how to increase online sales fast ? Mastering SEO for Greater Visibility Want more sales?

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Sales Marketing Sales Strategy Engineering 52