Medical Device Success

AUGUST 1, 2021

If you are asking your sales team to do this, I guarantee they are missing important prospects and wasting valuable time. Today, you will hear me refer to questions from one such attendee, Lisa Bichsel, CEO of the Bichsel Medical Marketing Group. BMMG is a terrific Life Sciences marketing firm. Thank you Lisa. Thank you Lisa.

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Scott’s Directories

FEBRUARY 22, 2023

In Manitoba, there are over 3,000 physicians and dentists who need to be marketed to in order to increase your sales and reach new customers. Knowing where to look for potential prospects can be difficult, but luckily MD Select has a Manitoba physician directory that can help you with your prospecting efforts.

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Scott’s Directories

APRIL 2, 2022

The same applies to marketing products to people in the healthcare industry. Because of how delicate healthcare services may be, most healthcare providers would prefer to do business with marketers they are familiar with. Interestingly, some B2B marketers make a conscious effort to build trust with their healthcare customers.

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Contrarian Sales Techniques

JANUARY 6, 2023

As a salesperson, I know firsthand how important it is to master the art of prospecting. There are many different techniques that I've used throughout my career to effectively prospect and bring in new business, and in this blog post, I'll be sharing some of the ones that have worked best for me.

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Medical Device Success

JULY 18, 2021

The pandemic caused a tremendous amount of rethinking about how MedTech gains the interest and attention of prospects. Physician micro-marketing is a solution. Our guest to help us with this fascinating and surprising subject is Scott Alexander, CEO of Jairus Physician Micro-Marketing. Physician micro-marketing is a solution.

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Scott’s Directories

AUGUST 2, 2023

This article delves into how this robust directory can revolutionize your prospecting and sales strategies, ensuring you stay ahead in your business endeavours. Identifying Prospects: For healthcare-related businesses, identifying potential partners, clients, or collaborators is easier with the BC Physicians And Surgeons Directory.

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CloserIQ

JUNE 19, 2018

That said, would it surprise you to learn that prospecting is considered the biggest challenge by 42% of salespeople , followed by closing (36%) and qualifying leads (22%)? Maintaining a steady flow of prospects into your sales funnel is necessary, but it’s also time-consuming and often frustrating. Probably not. Makes sense.

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Pharma Marketing Network

OCTOBER 19, 2023

Email marketing is a key component of any successful pharma marketing strategy, allowing companies to reach customers and prospects with targeted, personalized messages. Understanding pharma marketing insights, employing effective strategies, and analyzing performance are all essential for crafting compelling email campaigns.

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Medical Device Success

MAY 1, 2022

The pandemic caused a tremendous amount of rethinking about how MedTech gains the interest and attention of prospects. Physician micro-marketing is a solution. Our guest to help us with this fascinating and surprising subject is Scott Alexander, CEO of Jairus Physician Micro-Marketing. Physician micro-marketing is a solution.

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Referral MD

AUGUST 8, 2023

Photo by Daniele Franchi on Unsplash Good healthcare marketing is essential for the growth of any business, and the healthcare/medical practice is no exception. While there are several established marketing techniques and referral programs, there are also several other ways healthcare practitioners can use to grow their practices.

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LEVO Health

JUNE 26, 2023

From social media to website content, video marketing has quickly become a go-to strategy for healthcare practices. Creating dynamic videos that highlight services and offerings, as well as patient success stories, can be a valuable source of information for prospective patients and drive tangible returns on investment.

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Scott’s Directories

JUNE 8, 2023

In today’s competitive healthcare industry, effective marketing strategies are essential for businesses looking to thrive and succeed. B2B medical marketing, in particular, requires a unique approach that targets healthcare professionals and organizations. Here are some strategies to consider: a.

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Healthcare Success

SEPTEMBER 7, 2022

Welcome to step four of our “Marketing to Doctors” blog series. market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. No matter what you’re marketing, getting your content seen by your target audience is critical. Invest in Email Marketing to Doctors.

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Tribeca Knowledge

NOVEMBER 28, 2023

T he drug-approval slump in major markets that clouded innovation prospects during 2022 seems to be over.

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PM360

NOVEMBER 12, 2023

market, emerging markets present great opportunities for biotech and pharmaceutical companies. Development—and in particular, urbanization—means these markets offer greater potential than in the past. These markets often have larger populations than more established markets and higher population growth.

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Clear Pivot

MAY 6, 2022

Emails are one of the oldest tools available in digital marketing. Then, with new technology came new ways to reach prospective buyers. Digital ads, content marketing, and social media are just a few examples.

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CloserIQ

FEBRUARY 19, 2019

Prospecting is a vital aspect of sales success. Inbound enterprise buyers are a rarity, and you end up pursuing them with outbound sales prospecting. Inbound enterprise buyers are a rarity, and you end up pursuing them with outbound sales prospecting. Let’s get you started with our top sales prospecting and cold calling tips.

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Healthcare Success

JULY 5, 2022

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. The B2B marketing strategy you use has to stand out. The good news is you can find success through many of the best practices marketers have proven over the years.

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The Brooks Group

NOVEMBER 8, 2017

In order to be truly qualified, a prospect must have a need that they are aware of. They might not know exactly what the solution is—or that your company exists—but a qualified prospect will know they have a problem. Using an inbound marketing strategy for lead generation will go a long way to check this box as well.) .

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Scott’s Directories

JUNE 21, 2023

In today’s digital age, having a strong online presence is essential for success, and utilizing innovative B2B marketing tactics can give businesses a competitive edge. To effectively utilize B2B marketing tactics in the health and wellness industry, businesses can leverage the power of the medical directory in Quebec.

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Medico Reach

JULY 22, 2022

So, how should you find clients in this vast and populated market? How do you market your skills to your prospects? The following article breaks down marketing your virtual assistant business to get your name out there and hit your conversion goals. Perform Comprehensive Market Research To Understand Your Target Audience.

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KBK Communications

APRIL 19, 2022

When I was selling early in my career, sales and marketing operated in isolation. Being a sales rep meant a daily ritual of prospecting, meetings, and closing sales. marketing was my go to. Along the way, if I needed a comparison guide, a step by step guide, a leave behind product piece, a cost calculator, etc.,

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Pharma Marketing Network

JULY 13, 2021

The PharmaMarketing Summit provides a platform that helps America’s pharmaceutical marketing executives evaluate and partner with relevant suppliers and service providers, while we connect pharmaceutical companies with these senior forward-thinking marketing executives. THE EXECUTIVES. THE CONNECTORS. REGISTER TODAY!

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Healthcare Success

JULY 5, 2022

How to create marketing and lead generation systems that get results. Every time I run into someone who is faced with the daunting challenge of marketing to doctors or other healthcare professionals, I giggle empathetically and say, “I feel your pain.”. By Stewart Gandolf, MBA. I recently updated it here for your reading pleasure!).

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eMediWrite

JUNE 2, 2022

The steps your audience takes on their way from prospect to becoming a paying client are referred to as the buyer’s journey. Knowing how your audience interacts with your marketing allows you to better determine where to put your goals and budget to better reach your customers. Keep an eye out for hidden marketing expenses.

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Integrity Solutions

APRIL 19, 2024

There’s no value for them in listening to salesperson recite scripted features and benefits — they’ve already read all of that on the website or in other marketing materials. They want what they can only get from a genuine human-to-human exchange. It’s a much different and higher expectation.

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Medico Reach

JULY 13, 2022

In the 21 st century, with the advent of various marketing tactics, it can be rather overwhelming to draw up an effective marketing strategy. It’s an even more complicated space for the medical device market. Therefore, drawing up a medical device marketing strategy can often become a hassle. Create a Buyer Persona.

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PharmaKinnex

MAY 15, 2022

How Can Marketing Support The Sales Team’s Success? Continue reading to learn how marketing provides expert help to enhance your sales team’s performance and lessen some of your day-to-day pressure. How Does Marketing Support Sales? So, how can marketing support your pharma sales team? May 15, 2022.

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Pharma Marketing Network

APRIL 28, 2021

With our growing audience of pharma and healthcare professionals, the Pharma Marketing Network (PMN) leverages its experience in helping drive registrations for top-rated events and conferences that attracts diverse populations at scale. Let’s work together to identify the unique needs of your event and produce maximum engagement.

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Healthcare Success

SEPTEMBER 27, 2022

Though well-intentioned, this first step toward identifying the best marketing channel for your business relied solely—and heavily—on front office personnel. Call tracking software helps you identify which marketing campaign or tactic drove the phone call and what the result of the call was. What is Call Tracking for Healthcare?

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World of DTC Marketing

AUGUST 23, 2022

Is there a disconnect between what DTC marketers think will happen and what happens with DTC? Most senior pharma people don’t have a marketing background, and agencies have been known to align data with what they want: more money. The MS market is very different from other DTC markets like diabetes and psoriasis.

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