pharmaphorum

OCTOBER 7, 2022

It’s often stated – mostly without reference to data – that the environment for innovative launches is more competitive now than it ever has been. The first to market product had ample time to establish and a class market share, at two years, of 100%. Continued competitive intensity. Is this true?

Competition 73

Competition Marketing Medicine Pharmaceutical 73

pharmaphorum

DECEMBER 14, 2022

For years, Jazz Pharmaceuticals has dominated the market in treating narcolepsy with cataplexy. But increased competition is on the horizon. Jazz Pharmaceuticals has numerous patents on sodium oxybate and, through litigation, has maintained market exclusivity for many years. Competition starts to heat up.

Competition 93

Competition FDA Pharmaceutical Marketing 93

World of DTC Marketing

APRIL 20, 2022

We just finished talking to over 200 hundred HCPs about pharma marketing and salespeople to measure any differences since before the pandemic. This was especially true with new drugs that have a significant competitive market. Will they transform their HCP marketing or stick to dated models?

Marketing 218

Marketing Pharma Insurance Medical 218

Clarify Health

FEBRUARY 20, 2024

This blog explores the transformative potential of price transparency, illustrating how it can transition from a regulatory requirement to a formidable competitive advantage, yielding substantial benefits for health plans and their members. Price transparency stands as a strategic asset with the power to significantly help payers.

Competition 52

Competition Healthcare Healthcare Marketing 52

Contrarian Sales Techniques

JANUARY 23, 2023

One important aspect of the job is conducting market research and gathering data on competitors to inform the development of sales and marketing strategies. The importance of market research in pharmaceutical sales Market research is a crucial tool for identifying trends and opportunities in the pharmaceutical industry.

Pharmaceutical Sales 52

Pharmaceutical Sales Competition Sales Marketing 52

Clear Pivot

MARCH 18, 2024

If you’re in the SaaS business, you know how incredibly tough the competition is. Sometimes, a little inspiration goes a long way, so we’ve gathered some of our favorite marketing examples from top SaaS companies that are killing the game right now. There are startups that seemingly never sleep.

Marketing 98

Marketing Competition 98

European Pharmaceutical Review

NOVEMBER 25, 2022

If approved, paliperidone palmitate extended-release injectable suspension (LY03010) is primed as a favourable option to treat schizophrenia, due to reduced dosage requirement of a once-a-month, yet it risks being hidden in a crowded long-acting injectable (LAI) market, GlobalData warns. percent of the US schizophrenia market in 2031.

Competition 101

Competition Food and Drug Administration Pharma Food 101

European Pharmaceutical Review

JULY 7, 2023

New recommendations to boost the competitiveness in UK biopharma and Medtech sectors have been published by Imperial College London. The ‘Sectoral Systems of Innovation and the UK’s Competitiveness’ reports assess the value-added per capita of each sector and how they compare internationally.

Competition 91

Competition Biopharma Government Manufacturing 91

World of DTC Marketing

JULY 21, 2021

SUMMARY: DTC marketing is not the reason why prescription drugs cost so much. The voices in Washington DC are once again calling for a moratorium on DTC marketing but lawmakers need to understand what DTC marketing actually does as upped to what people believe it does. DTC ads raise awareness around health conditions.

Marketing 285

Marketing Prescription Side effects Doctors 285

European Pharmaceutical Review

OCTOBER 14, 2022

Amgen’s 2022 market report has detailed how competition has driven savings across healthcare, estimating that a considerable number of biologics will be in competition with biosimilars in five to 10 years. A rise in savings per quarter was recognised in this year’s data. Seven more are expected to be launched in 2023.

Competition 84

Competition Healthcare Healthcare Food and Drug Administration 84

Clarify Health

DECEMBER 6, 2023

The strategic use of competitive intelligence data is increasingly becoming a crucial factor for healthcare payers looking to make informed decisions around strategic market expansion and strengthen their market position.

Competition 52

Competition Insurance Networking Marketing 52

Rep-Lite

APRIL 3, 2024

While the goal is ultimately to improve patient outcomes, the competitive nature of the industry can sometimes lead to ethical dilemmas. Off-Label Marketing: Promoting a product for use that is not approved by regulatory bodies is a clear ethical violation. Sales representatives should strictly adhere to on-label marketing practices.

Ethics 52

Ethics Medical sales Competition Medical 52

Healthcare Success

OCTOBER 30, 2023

Do you want to compete in each of your local markets? If so, you need a custom digital marketing strategy and budget for each location. No matter how many locations you have, you must remember that each is its own microcosm and deserves a unique marketing strategy and budget. Not if that marketing builds provable, trackable ROI.

Marketing 118

Marketing Healthcare Healthcare Media 118

Penrod

NOVEMBER 9, 2023

By approaching the intake experience as a competitive advantage, you will attract more patients, decrease patient leakage, and drive more revenue. Let’s explore how to make your intake process a competitive advantage. By incorporating these three features, your intake process will give you a competitive advantage.

Competition 52

Competition Patients Insurance Healthcare 52

PharmaVoice

DECEMBER 4, 2023

Market expectations for obesity drugs are soaring and competition is heating up. But hitting the heights will require overcoming payer and other issues.

Marketing 98

Marketing Competition 98

Pharmaceutical Technology

AUGUST 18, 2023

Competitive intelligence is a vital tool of the research and analysis toolbox for firms wanting valuable data on their market, competitors and customers

Competition 52

Competition Pharma Marketing 52

Fierce Pharma

MARCH 29, 2024

A little more than a year after Hikma Pharmaceuticals accused Amarin of “deliberately and meticulously” hamstringing supplies of the main ingredient in its only marketed drug, Vascepa, to thwart po | A little more than a year after Hikma Pharmaceuticals accused Amarin of “deliberately and meticulously” hamstringing supplies of the main ingredient in (..)

Competition 272

Competition Pharmaceutical Marketing 272

European Pharmaceutical Review

NOVEMBER 16, 2023

The report noted that biosimilar adoption levels vary significantly across Europe because of differences in baseline use of biologics, biosimilar reimbursement, procurement, policies, and education, based on research published in a paper in the Journal of Market Access & Health Policy in 2017.

Marketing 95

Marketing Education Competition Consulting 95

European Pharmaceutical Review

NOVEMBER 30, 2023

Europe’s biosimilars market In Europe, Biocon Biologics portfolio includes seven biosimilars: Insulin Aspart and Insulin Glargine, Bevacizumab, Pegfilgrastim, Trastuzumab , Adalimumab , and Etanercept. The post Acquisition deal to back European biosimilars market appeared first on European Pharmaceutical Review.

Marketing 102

Marketing Medicine Competition Distribution 102

PM360

AUGUST 24, 2023

As professionals with more than a half-century between us working in biopharma and diagnostics marketing and communications from the corporate (Ayaz Malik) and agency (Sandra Stahl) sides, we believe nurturing multigenerational teams is an especially powerful yet underutilized strategy for our industry.

Competition 98

Competition Healthcare Healthcare Marketing 98

World of DTC Marketing

AUGUST 11, 2021

You should tell a story on the value of your marketing using metrics that senior managers understand. That’s what most DTC marketers believe because management wants concrete results. However, healthcare marketing is not CPGs or an eCommerce site. INCREASED COMPETITION. Your goal here is to defend your market share.

Marketing 143

Marketing Side effects Management Media 143

MedCity News

APRIL 13, 2023

By utilizing these cutting-edge technologies, you can stay ahead of the competition and create more engaging marketing campaigns. Virtual reality and podcasts are two innovative tools that can help captivate your audience and differentiate your healthcare brand.

Healthcare 120

Healthcare Healthcare Marketing Competition 120

Healthcare Success

DECEMBER 6, 2022

In this blog, I share nine healthcare marketing trends you need to embrace in 2023 to remain competitive in today’s ever-changing healthcare marketplace. 9 Healthcare Marketing Trends 2023. Competition from Retail and Telehealth Disruptors Continues to Intensif y. Focus on these key audiences to stay competitive: a.

Healthcare 112

Healthcare Healthcare Marketing Competition 112

Fierce Pharma

JULY 12, 2023

Fighting for a place in the competitive atopic dermatitis market, Incyte hopes to reach younger patients with its JAK inhibitor cream Opzelura. Fighting for a place in the competitive atopic dermatitis market, Incyte hopes to reach young patients with its JAK inhibitor cream Opzelura.

Safety 205

Safety Competition Marketing Patients 205

Pharmaceutical Technology

JANUARY 25, 2023

Despite this, Spikevax’s average annual sales forecast has plummeted by 23% between H1 and H2 2022 according to GlobalData’s Coronavirus Disease 2019 (COVID-19) Sector Forecast reports, due to increasing competition from Pfizer’s Comirnaty, Novavax’s Nuvaxovid, and Covid-19 therapeutics.

Competition 59

Competition Sales Marketing Leads 59

MedCity News

JULY 19, 2023

Sales of Vascepa, the company’s only commercialized product, have suffered as generic versions gain traction in the market. The restructuring of cardiovascular drugmaker Amarin means the layoff of about 30% of staff.

Competition 90

Competition Sales Marketing Biopharma 90

Medical Sales Authority

OCTOBER 28, 2022

Medical device sales is a competitive industry. Second, it means there is fierce competition once you land a job. The competitive spirit comes alive when there is good money to be made. To truly succeed in the industry you have to understand how to beat the competition. How Competitive Is Medical Device Sales?

Medical sales 52

Medical sales Competition Sales Medical 52

PM360

AUGUST 24, 2023

As healthcare advertisers work to maximize their promotional budgets, an ongoing shift is occurring from broad-based to niche market spending. The competition lies in having the best insights and access to first-party data to secure budgets and then creating opportunities with the reach to maximize these budgets.

Marketing 98

Marketing Healthcare Healthcare Physicians 98

World of DTC Marketing

AUGUST 25, 2021

SUMMARY: There is a huge issue that’s challenging DTC marketers: online health misinformation. While we’re still trying to research the changes it has led to for DTC marketers, there are some observable behaviors taking place that we have examined through Google analytics. 3hree: Beware of changing market parameters.

Marketing 154

Marketing Side effects Prescription Media 154

PM360

DECEMBER 20, 2023

I asked two friends of mine who know media and healthcare marketing and are wizzes when it comes to audio for input on this story. Because if you can’t rely on an AI trained to think like a marketing prof you follow on LinkedIn, then, well, I have no idea how you can call yourself a modern marketer. Alas, they were busy.

Marketing 110

Marketing Media Training Competition 110

PM360

SEPTEMBER 21, 2023

Pity the poor pharma brand marketer. Over the past many years, they’ve seen their colleagues on the performance marketing side grow in influence and sophistication as their datasets and digital channels have expanded their value to the business. Should pharma brand campaigns drive quality, affinity, or persuasion?

Pharma 111

Pharma Marketing Prescription Media 111

European Pharmaceutical Review

JULY 25, 2023

A report from Market Research Biz has illustrated that the small molecule active pharmaceutical ingredient (API) market is expected value around $284.7 Challenges for growth of the small molecule API market Intellectual property (IP) IP can be a significant barrier to entry into the small molecule API market, the authors noted.

Marketing 83

Marketing Manufacturing Competition Medicine 83

Fierce Pharma

SEPTEMBER 19, 2023

s Competition Appeal Tribunal upheld previous findings by the country’s Competition and Markets Authority that multiple drugmakers had charged “excessive and unfair prices” for generic hydrocortisone tablets over the course of 10 years. In a judgment, the U.K.’s

Competition 204

Competition Marketing 204

Pharma Marketing Network

JULY 13, 2023

The pharmaceutical industry is a highly regulated industry, and as such, marketing strategies must be carefully planned and executed. However, this does not mean that out-of-the-box marketing is not possible or effective. There are a number of reasons why out-of-the-box marketing can be effective in the pharmaceutical industry.

Marketing 98

Marketing Pharma Media Pharmaceutical 98