PM360

JUNE 29, 2022

Prescription refills can now be placed with a simple click on a patient portal. What if you scan a QR code on the box or bottle and it would trigger an approval from your healthcare provider? A real and permanent change in how care is delivered is needed to address the increased expectations of healthcare consumers.

Retail 97

Retail Healthcare Healthcare Marketing 97

PM360

SEPTEMBER 7, 2023

Leverage data for effective targeting: Data-driven targeting strategies reveal media usage behaviors that help communicators identify platforms and pathways to meet caregivers where they are. Yet, physicians find that establishing communication with caregivers can be challenging.

Healthcare 52

Healthcare Healthcare Education Patients 52

Rep-Lite

JUNE 28, 2023

By leveraging your sales acumen, communication skills, and genuine passion for making a difference, you can be the bridge that connects healthcare providers with life-saving innovations. Building professional connections can open doors to hidden job opportunities and provide valuable insights from experienced professionals.

Medical sales 52

Medical sales Medical Sales Medical sales reps 52

PM360

NOVEMBER 29, 2022

1 Yet, most patients haven’t tried prescription therapies, a discovery Phreesia Life Sciences made after surveying 6,780 adults age 18 and older who previously had been diagnosed with or treated for constipation as they checked in for their doctors’ appointments. Address Patients’ Quality of Life.

Patients 98

Patients Prescription Doctors Education 98

PM360

NOVEMBER 21, 2022

In a service-based industry like healthcare, marketers need to let the method be part of the message, and the decentralized point-of-care model that exists today amplifies this strategy. Equally important, let’s challenge the view of POC as “just a media channel”—it’s so much more than that. Linda Ruschau. Derick Sumrall.

Marketing 52

Marketing Physicians Doctors Patients 52

PM360

NOVEMBER 21, 2022

That includes first searching for an in-network physician online, then scheduling an appointment online, and then filling out patient intake forms digitally prior to their appointment. More specifically, life sciences companies should consider dynamic physician directories that are personalized to a patient’s current location in real time.

Patients 95

Patients Consulting Physicians Healthcare 95

PM360

APRIL 7, 2023

Often, these moments are happening in the presence of their healthcare provider (HCP), especially in-person at doctor’s offices. Of the 86% who visited their primary care physician in the last year, 93% said they did so in person. Furthermore, 95% of those who pursued non-traditional care would likely do it again in the future.

Education 98

Education Doctors Patients Physicians 98

Cadensee

JULY 20, 2021

Basically, I started teaching myself how to get good information outside the internet and see how that empowers us with our discussion with a physician with everything that we did. What we see in social media is an amplification of a very small group which creates hesitancy. So, vaccine hesitancy. Uri Goren: Yes, I think so.

Food and Drug Administration 52

Food and Drug Administration Doctors Healthcare Healthcare 52