World of DTC Marketing

DECEMBER 20, 2021

Why haven’t more employers addressed the rising costs of employee healthcare with value-based care? This has to be upsetting to employers experiencing riding employee healthcare costs. The answer may be in offering a value-based healthcare model. Prescription drugs costs are just a small part of healthcare costs (11%).

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World of DTC Marketing

APRIL 7, 2021

QUICK READ: The compensation for pharma CEOs is starting to be reported and it’s off the charts. American healthcare is in trouble. Pharma, PBM, and health insurance CEOs earn hundreds of millions of dollars to do one thing; make their companies a lot of money. Highest-paid CEOs in 2019: Who made the list from healthcare.

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European Pharmaceutical Review

MARCH 12, 2024

Life science companies are increasingly using advanced technologies like artificial intelligence (AI), machine learning (ML) and blockchain to improve data quality and integrity by detecting anomalies in data and establishing tamper-proof audit trails for all data-related activities Data governance.

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Eversana Intouch

MARCH 19, 2024

And this month, we’re bringing to light the challenges in women’s healthcare that we can help solve and make history together. When it comes to healthcare, however, this model often fails to consider the good of all. When it comes to healthcare, however, this model often fails to consider the good of all.

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Pharma Marketing Network

JULY 10, 2023

Pharmaceutical marketing is the process of communicating the benefits of a pharmaceutical product to potential patients and healthcare providers. Direct-to-physician (DTP) advertising: DTP advertising is advertising that is directed to healthcare providers.

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Pharmaceutical Technology

JULY 19, 2022

All aspects of environmental, social, and governance (ESG) are important, and in the healthcare industry, companies must excel across all three. Listed below are the impact of ESG on healthcare, as identified by GlobalData. The post ESG Top Trends: Healthcare ESG Impact appeared first on Pharmaceutical Technology.

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Clarity Engagement Solutions

NOVEMBER 9, 2020

Pharmaceutical commercial teams struggle to understand what is defined as healthcare customer “ecosystems”. In this case, what is the issue for Pharma? So, what do pharmaceutical commercial teams need to understand about healthcare customer ecosystems? Because the changing dynamics make it more complex day by day.

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Pharmaceutical Technology

DECEMBER 27, 2022

The healthcare industry saw its share of ups and downs in 2022. Our response to the worldwide pandemic evolved over time, and so did the needs of the sector and the people relying on healthcare companies to deliver solutions. Russia’s war on Ukraine dealt a blow to healthcare services in the area that had far-reaching ramifications.

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pharmaphorum

AUGUST 5, 2022

The largest pharma companies have all set themselves ambitious targets in recent years to improve representation for women and minority communities in their businesses, but are they meeting those diversity objectives? At the other end of the table, the worst performers were Astellas (+11), Eli Lilly (+21) and Teva Pharma (+28).

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PM360

JUNE 26, 2023

Expanding Opportunities for Pharma Companies in Emerging Markets Despite these challenges, pharmaceutical companies have excellent reasons to launch their products in emerging markets. These partnerships can be with local governments, healthcare providers, local startups, and non-governmental organizations.

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Impetus Digital

JANUARY 13, 2023

The growing role of artificial intelligence (AI) and the importance of the “human aspect” throughout Pharma operations. Environmental, Social & Governance (ESG) in the life sciences industry. Out-of-the-box congress engagement & insight-gathering. Patient-centricity taking center stage.

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pharmaphorum

JUNE 22, 2022

The reason the US government is worried about the supply of pharmaceuticals is immediately clear, a problem securing access to antibiotics, for example, would be a major public health issue. In particular, China is the second largest exporter of drugs and biologics to the US and the largest for medical devices. Security of supply.

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European Pharmaceutical Review

JANUARY 12, 2023

Out of 19 companies honoured with the 2022 Terra Carta Seal, the three pharma companies awarded were: GlaxoSmithKline PLC. Sanofi received the SMI’s Terra Carta Seal award for leadership in environmental, social, and corporate governance (ESG). It is awarded to companies whose ambitions are aligned with the Terra Carta.

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pharmaphorum

JANUARY 19, 2023

Run by Life Science Integrates, Pharma Integrates was in its 11th year in 2022. Nonetheless, she also mentioned that, over the summer, Lord Prior had written an article published in the British Medical Journal entitled ‘Precision public health must be at the centre of modern healthcare’. It’s our last throw,” Lord Prior explained.

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World of DTC Marketing

SEPTEMBER 7, 2021

Change is coming for one simple reason; our country can’t sustain the current costs of healthcare. Today’s pharma CEOs should prepare their organizations for the future, not wasting money with lobbying costs. The bottom line is that our healthcare system cannot afford expensive drugs and unhealthy Americans.

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Pharma Marketing Network

JANUARY 6, 2021

Throughout the year 2020, pharma marketers were forced to explore new strategies in order to keep up with the many evolving trends. Pharma marketers have quickly learned how to adapt to these trends and are prepared to take on new opportunities in 2021. Trend #1: Media and Tech: Facilitating Communication.

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European Pharmaceutical Review

NOVEMBER 3, 2022

The collaboration will provide recommendations to over 60 governments committed to climate resilience and low carbon health systems at Minister of Health level. The post Seven pharma CEOs unite to achieve emission targets appeared first on European Pharmaceutical Review.

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Pharma Marketing Network

DECEMBER 17, 2021

Big pharma has compelling reasons to change the way business gets done. And last, but certainly not least—governance. Company policies, like the code of ethical conduct, are examples of governance that typically stem from the corporate level. What is Big Pharma doing to tackle climate change? Why make it inviting?

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European Pharmaceutical Review

MAY 2, 2024

The Medicines and Healthcare products Regulatory Agency (MHRA) has published a policy paper on its strategic approach to artificial intelligence (AI). It summarises the MHRA’s view on the UK government’s white paper on AI regulation published in 2023.

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PharmExec

JANUARY 11, 2023

The parameters governing pharma promotional speech in digital and social media have struggled to keep pace with the rapidly evolving healthcare communications landscape. How can FDA play catch-up in advancing an agenda more reflective of industry and patient needs?

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Contrarian Sales Techniques

FEBRUARY 21, 2023

Pharmaceutical sales representatives play a crucial role in the healthcare industry , even though they cannot provide direct advice on medicines or medical devices. While they may not be directly involved in patient care, they play an important role in promoting and educating healthcare providers about the latest treatments and technologies.

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Pharma Marketing Network

MARCH 14, 2023

HBA volunteers spoke with various industry leaders to identify what can be done by individuals, companies, and governments to reverse the current trend of a worsening gender pay gap. And Sweden showed a gap in favour of women by two percent showing a remarkable 10.9 percent improvement in two years. For more information, visit HBAnet.org.

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Contrarian Sales Techniques

FEBRUARY 24, 2023

By implementing those tips and strategies, patients can save a significant amount of money on their medication costs, and medical sales representatives can offer to provide valuable advice and assistance to others in managing their healthcare expenses. Do your own research and consult with experts when making decisions about your healthcare.

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Pharmaceutical Technology

JULY 21, 2022

The pharma industry has deeply rooted environmental, social, and governance (ESG) issues that challenge sustainability. Listed below are the key technology trends impacting the ESG performance in the healthcare sector, as identified by GlobalData. Artificial intelligence (AI). 3D printing. Cybersecurity and ESG.

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Eversana Intouch

OCTOBER 13, 2023

5 If this surprises you, consider: People in rural communities can have reduced access to healthcare services. 9 The government is playing an active role in creating SDOH initiatives Lately, there has been increased recognition that things need to change.

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European Pharmaceutical Review

JULY 12, 2022

According to a recent survey of patient groups, Roche, Pfizer, ViiV Healthcare and Gilead Sciences are among the top companies for implementing and reporting progress on environmental, social, governance (ESG) activities.

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World of DTC Marketing

APRIL 19, 2021

A real conspiracy actually exists, and it is usually uncovered by journalists, whistleblowers, document dumps from a corporation or government, or it’s discovered by a government agency. . Rather, they often begin with niche groups mobilizing around their favored agendas like the distrust of pharma.

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World of DTC Marketing

JANUARY 8, 2021

Pharma companies will make an estimated $40 billion on the global COVID-19 vaccine market this year, which will be split between Johnson & Johnson, AstraZeneca, Novavax, and others. Wall Street has been speculating for a long time on which pharma company is going to make the most from the development of a Covid-19 vaccine.

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Pharma Marketing Network

MARCH 30, 2023

Mary brings to the HBA 30 years of experience leading the strategic integration of corporate branding, marketing, health equity, inclusion, and digital innovation for biopharma, healthcare, and media companies. Morgan Healthcare Conference. For more information, visit HBAnet.org.

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Pharma Marketing Network

OCTOBER 27, 2021

The healthcare burden continues to increase and the complexity continues to grow. Competitors in this space include government entities, big technology companies and industry players such as healthcare information technology players along with pharma and medical technology companies.

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Pharma Marketing Network

JANUARY 12, 2023

FAIRFIELD, NJ (12 January, 2023) – The Healthcare Businesswomen’s Association (HBA) announces the 2023 Woman of the Year, Honorable Mentor, and STAR. The HBA Woman of the Year award honors a female senior executive whose accomplishments have resulted in significant contributions to the healthcare industry. Jag Dosanjh, President, U.S.

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Pharma Marketing Network

JANUARY 27, 2022

The HBA launched their first Master Class program in the spring of 2021, attracting participants from all sectors of the healthcare community, delivering immediate, actionable insights for healthcare leaders across the globe. Impact of Environmental, Social & Corporate Governance on Financial Health. Anuja Gupta, Ph.D.

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Pharma Marketing Network

DECEMBER 17, 2021

The pharma industry has been slower to embrace digital technologies than other less-regulated sectors but the COVID-19 pandemic has greatly changed this long-standing mindset. In 2020 and 2021, we saw pharma forced to become more flexible and open-minded than ever before. HCP Engagement and Pharma Salesforces.

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Clarivate

JANUARY 23, 2024

To learn more about how Clarivate and CMR International help pharmas future-proof their portfolios, please visit us here. Jasmin has a Masters degree in Corporate Governance from Kingston University, London and a Bachelors degree in Economics and English Literature from the University of Mumbai.

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pharmaphorum

NOVEMBER 28, 2022

According to a report by the Office of Health Economics (OHE), commissioned by the Association of the British Pharmaceutical Industry (ABPI), immediate action must be taken by governments, health systems, and companies to secure the era of green pharmaceuticals. of global emissions.

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pharmaphorum

JULY 25, 2022

Sachin Grover, lead of solutions vertical at Philips India, tells me about the company’s innovations during India’s COVID outbreak and how they’ve led to increased healthcare access in the region. The biggest challenge seen in India is in healthcare spending. Portable healthcare units. India’s health sector.

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Eversana Intouch

FEBRUARY 23, 2023

Let’s talk about the current economic uncertainty and what it means for pharma marketers. Healthcare delivery was unable to recover after the peak of the pandemic, and is still limping. Shifts in government healthcare policy and funding. What does this mean for pharma marketers? What’s the current situation?

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