Remove Ethics Remove Government Remove Healthcare Remove Pharma
article thumbnail

Data integrity considerations in Pharma and Life Sciences

European Pharmaceutical Review

Life science companies are increasingly using advanced technologies like artificial intelligence (AI), machine learning (ML) and blockchain to improve data quality and integrity by detecting anomalies in data and establishing tamper-proof audit trails for all data-related activities Data governance.

article thumbnail

The Ethical Challenges for Pharmaceutical Marketers in Using AI to Write Marketing Copy or Creative

Pharma Marketing Network

While AI can be a powerful tool for creating effective marketing campaigns, it also poses significant ethical challenges. One of the main ethical concerns with using AI in pharmaceutical marketing is the potential for the technology to perpetuate biases and discrimination. “The ethics of artificial intelligence.”

Ethics 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Getting Creative with Sustainability | How Pharma Engages

Pharma Marketing Network

Big pharma has compelling reasons to change the way business gets done. Companies are invited to reapply each year to be evaluated based on how their policies, actions, and results are impacting the environment, ethics, labor and human rights, and sustainable procurement. And last, but certainly not least—governance.

Pharma 103
article thumbnail

Improving Access to Medicine: The Role of Pharma Companies in Emerging Markets

PM360

Expanding Opportunities for Pharma Companies in Emerging Markets Despite these challenges, pharmaceutical companies have excellent reasons to launch their products in emerging markets. These partnerships can be with local governments, healthcare providers, local startups, and non-governmental organizations.

article thumbnail

ViiV, Roche and Pfizer top in ESG, according to patients

European Pharmaceutical Review

According to a recent survey of patient groups, Roche, Pfizer, ViiV Healthcare and Gilead Sciences are among the top companies for implementing and reporting progress on environmental, social, governance (ESG) activities.

article thumbnail

How A Pharma Sales Rep Can Contribute to Society

Contrarian Sales Techniques

Pharmaceutical sales representatives play a crucial role in the healthcare industry , even though they cannot provide direct advice on medicines or medical devices. While they may not be directly involved in patient care, they play an important role in promoting and educating healthcare providers about the latest treatments and technologies.

article thumbnail

Unlocking the potential of AI and machine learning for the life sciences

Clarivate

Because of this speed and the rate of learning, governments won’t have enough money [to pay for all the new therapeutics it produces],” said Darrin Baines, Global Head of Health Economics, Life Sciences Consulting Services at Clarivate. “For They have no ethics. They’re wonderful for compiling data but they have no ethics.

Ethics 52