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America’s healthcare costs are in deep crisis

World of DTC Marketing

SUMMARY: The media loves to blame pharma companies for high healthcare costs, but unless we start to invest in healthy lifestyles, we’re headed for a healthcare crisis the likes of which we have never experienced. This means higher healthcare costs. Forget the fact that prescription drugs only account for $.10

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Value-based healthcare can help reduce costs

World of DTC Marketing

Why haven’t more employers addressed the rising costs of employee healthcare with value-based care? health insurers report billions as small providers face stress in the first quarter. This has to be upsetting to employers experiencing riding employee healthcare costs. The post Value-based healthcare can help reduce costs.

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Pharma Marketing: A Guide for Healthcare Companies

Pharma Marketing Network

Pharmaceutical marketing is the process of communicating the benefits of a pharmaceutical product to potential patients and healthcare providers. Direct-to-physician (DTP) advertising: DTP advertising is advertising that is directed to healthcare providers.

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ESG Top Trends: Healthcare ESG Impact

Pharmaceutical Technology

All aspects of environmental, social, and governance (ESG) are important, and in the healthcare industry, companies must excel across all three. Listed below are the impact of ESG on healthcare, as identified by GlobalData. The post ESG Top Trends: Healthcare ESG Impact appeared first on Pharmaceutical Technology.

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How A Pharma Sales Rep Can Contribute to Society

Contrarian Sales Techniques

Pharmaceutical sales representatives play a crucial role in the healthcare industry , even though they cannot provide direct advice on medicines or medical devices. By educating providers about the benefits of new drugs and medical devices, they can help to improve patient outcomes and reduce the overall burden of disease.

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Improving Access to Medicine: The Role of Pharma Companies in Emerging Markets

PM360

Expanding Opportunities for Pharma Companies in Emerging Markets Despite these challenges, pharmaceutical companies have excellent reasons to launch their products in emerging markets. These partnerships can be with local governments, healthcare providers, local startups, and non-governmental organizations.

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Our predictions for Pharma in 2023

Impetus Digital

The growing role of artificial intelligence (AI) and the importance of the “human aspect” throughout Pharma operations. Environmental, Social & Governance (ESG) in the life sciences industry. Out-of-the-box congress engagement & insight-gathering. Patient-centricity taking center stage.

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