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Understand the pivotal role that medical journals play for physicians: The ideal method of pharma-doctor engagement

eMediWrite

Medical publications are often highly valued by doctors because they are essential to their professional practice and continuous education. The main source of new and up-to-date information on medical research, clinical trials, treatment recommendations, and developments in medical science is medical journals.

Doctors 52
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What Physicians Want from Pharma—And Where—During Diagnosis and Treatment

PM360

For life sciences commercial teams, effectively engaging physicians and supporting them with education on the evolving science around products and conditions requires a deep understanding of physician content needs and channel preferences. physicians across 15 specialties, treating more than 95 conditions.

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2022 Pharma Marketing Trend to Watch: Musical Chairs

Eversana Intouch

The Great Resignation, and other factors, are changing the makeup of every group within pharma marketing — manufacturers and marketers, agencies and partners, patients and caregivers, HCPs, and staff. We’re seeing brands increase budgets for Medical Affairs,” says Stewart Young, SVP, Strategic Planning, Intouch Proto.

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How AI Can Help Medical Science Liaisons Juggle Their Ever-Growing Responsibilities

PM360

Traditionally, Medical Affairs has focused on cross-functional collaboration with commercial and R&D teams, medical communication, evidence generation, and dissemination. MSLs are key purveyors of scientific truth and viewed highly by HCPs/KOLs, and they are driven by their passion to help patients.

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The Evolution of Media in Medical Education: Introducing HSS Viewpoint

PM360

More than ever, physician time is at a premium. Heavy patient loads, paperwork, research, presentations at medical meetings, and department/academic obligations make it tough to keep up with the literature, new therapies, and understanding of how community level and peers manage their patients.

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Medical affairs in a digital-first world: Benefits and challenges

Pharmaceutical Technology

With this comes new hope for previously underserved patient populations. But educating the world of physicians about these new medicines and collaborating with healthcare professionals on trials and other important initiatives is critical to their commercial success. Expanding horizons. Participant management can also be a problem.

Medical 52
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From Volume-to-Value—The Critical Role of EHR

PM360

1 EHRs have become the primary means for registering and seeing patients, making and documenting diagnoses, prescribing treatments, and implementing follow up, all in the pursuit of improving outcomes (both clinical and economic) and the user experience in healthcare. First, finding patients missing a specific immunization.