Healthcare Success

SEPTEMBER 20, 2022

Help Providers Win New Patients from Large Local Businesses with These Tactics. Large or dominant employers in your local communities are excellent targets of opportunity for new patients and cases. This mutually beneficial partnership helps businesses create a healthier workforce and increases brand trust and patient volume.

Patients 102

Patients Specialization Healthcare Healthcare 102

PM360

JULY 26, 2022

These results suggest pharma marketers have room to explore new ways to help close educational gaps and support LGBTQ+ patients in accessing preventive care. LGBTQ+ Patients Face Barriers to Preventive Care. Physicians Need More Education.

Patients 97

Patients Pharma Physicians Education 97

PM360

NOVEMBER 21, 2022

Patient-centric marketers are always thinking about the micro-moments where they can make a difference in the patient’s life. But the pandemic forced marketers to think differently as the patient’s functional journey was transformed. particularly for life sciences marketers. That must change. What Is RPM?

Marketing 52

Marketing Patients Education Electronics 52

World of DTC Marketing

APRIL 20, 2021

After a year of pandemic-delayed medical tr eatments, doctors are seeing more cases of advanced illnesses. I’m starting to see some excellent things from J&J, including a special marketing program targeted at black people with MS. To their doctors, will we see a huge increase in MRI and other tests?

Pharma 253

Pharma Doctors Physicians Specialization 253

Medico Reach

SEPTEMBER 12, 2022

In the absence of modern technology, doctors could only perform open surgeries involving major incisions on the patient’s body, usually resulting in a permanent scar. However, the advent of endoscopic devices meant that doctors could rapidly diagnose multiple issues without needing experimental surgeries. billion in 2021.

Marketing 52

Marketing Doctors Training Medical 52

Pharmaceutical Representative Training

DECEMBER 28, 2021

Before 2020, the landscape of drug marketing involved following drug approvals by the Food and Drug Administration ( FDA ), finding which patient population would benefit from therapy, and visiting specialized doctors in-person to advertise its advantages compared to current guidelines. The technology identifies.

Marketing 52

Marketing Food and Drug Administration Pharma Doctors 52

PM360

AUGUST 9, 2022

Before you can drive scripts and maximize the impact of your pharma marketing budget, you have to account for three key trends that have impacted how drugs are prescribed. Branded drug prescription volumes have declined over the past 15 years as generic alternatives freely flood the market. References: 1.

Prescription 52

Prescription Doctors Specialization Physicians 52

World of DTC Marketing

SEPTEMBER 15, 2021

SUMMARY: With patients staying away from their doctors because of COVID, DTC messages need to add incentives and better messaging to get people to take action rather than wait. Messages need to evolve in these special times. It’s time for DTC to evolve and get new thinking about the best way to reach patients.

Doctors 199

Doctors Specialization Engineering Consulting 199

Healthcare Success

JANUARY 12, 2023

Responding to patient reviews can be tricky. According to HIPAA, hospitals and doctors aren't allowed to share any protected health information (PHI) about reviewers—including whether they're patients. Proactively responding to all types of patient reviews is a tangible example of why patients can trust you.

Patients 94

Patients Specialization Healthcare Healthcare 94

PM360

APRIL 5, 2023

The Point of Care Marketing Association (POCMA), a non-profit organization that aims to support the continued growth of the Point of Care (POC) media channel, hosted 270 healthcare marketers at its annual POC NOW Industry Summit at City Winery in New York City , March 22 nd. Finalists: BBH London, WebMD POC.

Marketing 52

Marketing Education Media Healthcare 52

Healthcare Success

JUNE 2, 2023

In fact, patient reviews of doctors come in third as the most influential driver in consumers’ decisions 1 (after insurance acceptance and location). There are many healthcare-specialized RMS providers available. Online reviews play a significant role in the success of any healthcare organization.

Patients 52

Patients Doctors Management Prospecting 52

Healthcare Success

MAY 9, 2023

A successful health system, hospital, practice, or healthcare organization website facilitates patient communication and helps you win more of the patients you want. But this doesn’t mean much if patients can’t find your website. Keyword Research The healthcare market is highly competitive.

Healthcare 98

Healthcare Healthcare Marketing Engineering 98

World of DTC Marketing

MARCH 11, 2022

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. Most patients completely trusted their physicians “to put their needs above all other considerations” (69%). But do doctors trust the system?

Physicians 212

Physicians Healthcare Healthcare Prescription 212

eMediWrite

JULY 25, 2023

Introduction Bringing your medications to market and establishing trust can be challenging processes. KOL engagement helps pharmaceutical companies with new product development, data collection, strategy improvement, and creation of pertinent, reliable, and persuasive marketing messaging.

Pharmaceutical 40

Pharmaceutical Marketing Doctors Medical 40

PM360

SEPTEMBER 15, 2022

The term “patient centricity” has been around for over a decade, and since its first utterance the buzzword has been praised, dissected, criticized, and everything in between. The concept has always been worthwhile, but people within and outside of the industry have wondered whether the industry was truly becoming more patient centric?

Patients 98

Patients Healthcare Healthcare Marketing 98

World of DTC Marketing

NOVEMBER 9, 2020

SUMMARY: Patient influencers trust social media groups more than pharma websites for health information, according to a survey from Wego Health. Imagine a survey like this from a company that specializes in patient influencers. Only 3% said they prefer pharma websites” The key here is the term “influencers.”

Media 180

Media Pharma Healthcare Provider Specialization 180

World of DTC Marketing

DECEMBER 2, 2021

.” So, are we supposed to believe that better images in DTC ads lead to patients asking for an Rx? Virtually nobody will run to their doctor to ask about a drug they saw on TV without doing research first. ” Uh…no. Subsequent research has indicated that people go online to learn more about an advertised drug.

Food and Drug Administration 185

Food and Drug Administration Side effects FDA Prescription 185

PM360

JUNE 16, 2023

That is 300 million people who had to visit doctor after doctor after doctor while they suffered with little relief and probably dwindling hope. No matter how small the potential patient pool may be, each rare disease is worthy of our industry’s attention. Market by market. Patient by patient.”

Doctors 52

Doctors Specialization Marketing Patients 52

MaBiCo

NOVEMBER 15, 2023

The Future of the Medical Sales Profession: Challenges and Approaches in a Fast-Changing Healthcare Market. Medical sales representatives are professionals who promote medical and health related products or services to healthcare providers, such as hospitals, clinics, pharmacies, and doctors.

Medical sales 52

Medical sales Medical sales reps Sales Medical 52

PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. Pharma marketers have begun to respond to this shift by allocating more of their promotional budgets to the NP/PA community.

Physicians 98

Physicians Marketing Medical Prescription 98

Pharmaceutical Technology

OCTOBER 1, 2022

The US Food and Drug Administration (FDA) has granted approval for Amylyx Pharmaceuticals’ Relyvrio (sodium phenylbutyrate and taurursodiol) to treat adult patients with amyotrophic lateral sclerosis (ALS). The FDA approval is based on findings from the multicentre Phase II CENTAUR clinical trial that enrolled 137 ALS patients.

Food and Drug Administration 97

Food and Drug Administration FDA Prescription Specialization 97

Celeritas

SEPTEMBER 26, 2022

The QR code payment market is projected to rise to $35 billion by 2030. The market was already growing before covid, but the outbreak provided a significant boost to the technology. QR codes were initially reserved for marketing and sales-related functions, but recently they have made quite some headway in the medical field.

Physicians 52

Physicians Patients Medical Management 52

PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. But 71% also want publicly shared information about how patients’ perspectives were incorporated into the development of products and services. Noël Moossa.

Patients 59

Patients Pharma Education Media 59

PM360

OCTOBER 13, 2023

However, this is the right time for life sciences marketers to recalibrate their approach. The metaverse, when integrated with recent advancements such as generative AI, can help life sciences marketers engage with healthcare professionals, patients, and caregivers in a richer, better way, leading to a more human-centric experience.

Pharma 97

Pharma Education Training Healthcare 97

Medico Reach

JUNE 2, 2022

There are almost 13,248 dental laboratories in the USA that rely on dental equipment to whom dental vendors market through dental office email addresses. Here are the top 10 dental equipment companies we have curated from a list of Dental vendors who sold their products and stood on top of the market. Patterson Dental. Revenue: $622.2

Marketing 52

Marketing Manufacturing Distribution Leads 52

Medico Reach

JANUARY 2, 2023

If you want to advertise your healthcare services or products to doctors and hospitals, you need to be ahead of the curve. It means you need to market to nurses instead of just targeting doctors and senior medical officers. Nursing professionals can refer your products and services to senior doctors.

Sales 56

Sales Doctors Marketing Specialization 56

LEVO Health

NOVEMBER 16, 2023

Healthcare professionals (HCPs) are increasingly turning to digital channels, not just for patient care but also for their personal learning and development. This shift presents a golden opportunity for healthcare marketers to tap into these channels for effective HCP advertising.

Education 52

Education Specialization Healthcare Healthcare 52

Pharma Marketing Network

AUGUST 31, 2022

Furthermore, 86% of businesses use video as a marketing tool , which is up from 63% over the last three years. Below are 4 uses of video advertising for pharma marketers. Focusing on the Patient. Measuring patient engagement remains one of the most important metrics among pharma marketers.

Pharma 52

Pharma Marketing Specialization Doctors 52

LEVO Health

JANUARY 30, 2024

For healthcare professionals (HCPs) and practices, leveraging the power of video can be a game-changer in reaching potential patients and establishing a robust online presence. This can help build trust and make patients feel more comfortable even before they enter your practice.

Healthcare 52

Healthcare Healthcare Education Healthcare Provider 52

PM360

MAY 15, 2023

For nine years, we have looked to recognize those people in healthcare and life sciences who are making a mark on our industry, on patients, on colleagues, on the world. The ELITE Awards honors people in the following 19 categories: Creative Directors: Marketers known for their daring creative and jealousy-inducing campaigns.

Education 105

Education Media Marketing Sales 105

Cesare Ferrari

MARCH 5, 2023

As a marketing and sales leader, I consider customer satisfaction a fundamental aspect and a key to running a long-term successful medical company. The concept has been central in marketing since the ’50s, with increasing interest and importance. Customer satisfaction is not something new. But you are wrong! And then I have fun.

Marketing 52

Marketing Doctors Sales tools Sales 52

PM360

JANUARY 25, 2023

Five key areas impact digital adoption and effectiveness: Organizational Structures Diversity, Equity, and Inclusion Omnichannel Marketing Strategy Creative Development and Deployment Medicare Changes Each area deserves its own attention, and I plan to address each in a series of articles throughout the coming months.

Media 96

Media Digital Media Marketing Pharma 96

Rep-Lite

JANUARY 3, 2024

Medical sales is the field of selling medical products and services to healthcare providers, such as hospitals, doctors, and clinics. Medical sales reps play a vital role in bringing new and innovative products and treatments to the market. Medical sales representatives bring innovative, medical supplies and solutions to patients.

Medical sales 52

Medical sales Medical Sales Medical sales reps 52

Referral MD

JUNE 1, 2022

Photo by Emma Simpson on Unsplash Patients want quick and timely solutions. Effective primary care is all about providing ease and convenience to the patient. Doing so will improve the sustainability of practices, making it more convenient for the patients. If done intelligently, they can impact the patients’ lives immediately.

Healthcare 52

Healthcare Healthcare Doctors Patients 52

Pharmaceutical Technology

OCTOBER 13, 2022

Left to enter the bloodstream, these minute pieces of debris could travel to the brain and block blood vessels or arteries, resulting in a stroke for the patient. According to AorticLab, 190,000 patients worldwide underwent TAVI procedures in 2020 and, with an ageing population, it predicts that by 2027 there could be 390,000 cases.

Engineering 52

Engineering Doctors Medical Marketing 52

Clarify Health

JUNE 9, 2023

As markets become ever more competitive, hospital diversification is becoming a top strategy for health system leaders. Patients are becoming smarter consumers of their health and at greater price transparency , leading them away from the acute setting to more outpatient lower cost settings of care. Telehealth can attract new patients.

Physicians 52

Physicians Healthcare Healthcare Patients 52

Pharma Marketing Network

MAY 26, 2021

Perhaps you’ve saved carefully for years to take your family on a special vacation. In pharma marketing, we all know, of course, that the design or the copy or the site or the tool or the event we’re creating is intended for a patient or a caregiver or a healthcare professional. Some moments in life are profoundly important.

Healthcare 87

Healthcare Healthcare Specialization Doctors 87