Pharma Marketing Network

FEBRUARY 1, 2021

The Pharma Marketing Podcast is pleased to present this special guest episode from our friend and Editorial Advisory Board member Darshan Kulkarni, Marketing and Evolving Patient Centricity – January 27, 2021. Check out DarshanTalks for more of his insightful podcasts.

Marketing 52

Marketing Patients Specialization Education 52

Healthcare Success

SEPTEMBER 20, 2022

Help Providers Win New Patients from Large Local Businesses with These Tactics. Large or dominant employers in your local communities are excellent targets of opportunity for new patients and cases. This mutually beneficial partnership helps businesses create a healthier workforce and increases brand trust and patient volume.

Patients 104

Patients Specialization Healthcare Healthcare 104

Medico Reach

JUNE 29, 2022

You need strategic market research to validate your credibility as a healthcare company. For this reason, you need the help of reliable healthcare market research companies. Fortunately, you can take advantage of our curated list of the top 25 healthcare market research companies. Applied Marketing Science (AMS).

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Healthcare Healthcare Marketing Specialization 98

LEVO Health

OCTOBER 26, 2022

The medical device market is more saturated than you might think. With seemingly countless treatment options on the table, how can your device cut through the clutter and get in front of the right patients at just the right time? You need a marketing strategy that sets your medical device apart from the competition.

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Medical Marketing Patients Food and Drug Administration 52

MedReps

SEPTEMBER 28, 2022

After all, you could specialize in selling pharmaceuticals, equipment, devices and more. The market you choose has to fit not only your personality but also your education. So, how can you find your medical sales market? It includes things that are as simple as rolls of gauze to the heart monitors patients are hooked up to.

Medical sales 89

Medical sales Medical Sales Marketing 89

Infuse Medical

MAY 2, 2024

In the healthcare Operations field, achieving the best possible patient outcomes is paramount. This means ensuring patients not only understand their diagnosis but are also empowered to participate actively in their treatment plan. It utilizes computer-generated simulations to create realistic and interactive environments.

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PM360

NOVEMBER 21, 2022

Patient-centric marketers are always thinking about the micro-moments where they can make a difference in the patient’s life. But the pandemic forced marketers to think differently as the patient’s functional journey was transformed. particularly for life sciences marketers. That must change. What Is RPM?

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PM360

OCTOBER 13, 2023

To discover how technology is affecting the jobs of life sciences marketers we turned straight to the source—our readers. Casey Cronin Life sciences marketers have a unique opportunity to connect with target audiences on an individual level and foster brand safety through AI advancement. Here are the best responses.

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Clarify Health

JANUARY 25, 2024

Leveraging data allows them to more accurately anticipate and adapt to market shifts and evolving patient needs. By leveraging data to forecast trends, predictive analytics allows hospitals to allocate resources efficiently, improve patient care, and optimize operational processes.

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Legacy MEDSearch

APRIL 11, 2023

Food and Drug Administration (FDA) granted marketing authorization of the MISHA Knee System, an implantable shock absorber (ISA) for the knee. Chief, Hip and Knee Division of Sports Medicine Institute, Hospital for Special Surgery in New York. This system fills that void for both surgeons and patients.”

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Marketing FDA Food and Drug Administration Specialization 96

Pharmaceutical Technology

APRIL 5, 2023

Luye Pharma Group has signed a marketing and distribution agreement with Duopharma Biotech’s wholly-owned subsidiary, Duopharma Marketing, for a cholesterol management product in Malaysia. Luye Pharma has utilised modern technology to ferment special red yeast rice, said to be a natural alternative for cholesterol management.

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LEVO Health

AUGUST 9, 2023

LinkedIn , a platform traditionally associated with corporate networking, has emerged as a pivotal tool in healthcare marketing. Video marketing. LinkedIn and its Role in Healthcare Marketing LinkedIn has evolved from a mere job-seeking platform to a hub for professionals across industries to share insights, news, and opportunities.

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Healthcare Healthcare Marketing Networking 52

Pharmaceutical Technology

JANUARY 20, 2023

BeiGene has received marketing authorisations for Brukinsa (zanubrutinib) in Great Britain from the Medicines and Healthcare products Regulatory Agency (MHRA) to treat chronic lymphocytic leukemia (CLL) and marginal zone lymphoma (MZL).

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Marketing Specialization Patients Medicine 52

Healthcare Success

JANUARY 12, 2023

Responding to patient reviews can be tricky. According to HIPAA, hospitals and doctors aren't allowed to share any protected health information (PHI) about reviewers—including whether they're patients. Proactively responding to all types of patient reviews is a tangible example of why patients can trust you. Phone number.

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Patients Specialization Healthcare Healthcare 94

PM360

JULY 26, 2022

These results suggest pharma marketers have room to explore new ways to help close educational gaps and support LGBTQ+ patients in accessing preventive care. LGBTQ+ Patients Face Barriers to Preventive Care. Physicians Need More Education.

Patients 97

Patients Pharma Physicians Education 97

LEVO Health

AUGUST 8, 2023

However, social media in healthcare is playing a transformative role, reshaping how healthcare providers connect with patients and market their services. The Rise of Social Media in Healthcare Marketing Social media platforms have become essential tools for healthcare providers to reach and engage with their target audience.

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Media Healthcare Healthcare Marketing 52

Legacy MEDSearch

FEBRUARY 8, 2023

market with a breakthrough FDA-Class II medical device, TargetCool. This allows providers to combine TargetCool with other needle-based procedures to minimize patient pain, bruising, inflammation and hematoma that may occur post-procedure. Reviews from early-adopters and their patients have been immensely positive. Recens, Inc.

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Eversana Intouch

FEBRUARY 23, 2023

Historically, the pharmaceutical industry is economically sturdy, but three things are not: patients’ household budgets, marketing department budgets, and small-company budgets. Let’s talk about the current economic uncertainty and what it means for pharma marketers. What does this mean for pharma marketers?

Marketing 52

Marketing Pharma Patients Insurance 52

Eversana Intouch

FEBRUARY 23, 2023

Historically, the pharmaceutical industry is economically sturdy, but three things are not: patients’ household budgets, marketing department budgets, and small-company budgets. Let’s talk about the current economic uncertainty and what it means for pharma marketers. What does this mean for pharma marketers?

Marketing 52

Marketing Pharma Patients Insurance 52

LEVO Health

NOVEMBER 18, 2022

Marketing teams in the medical industry have been asked to do more with less due to shrinking marketing budgets. As healthcare executives slash media spending ahead of an anticipated recession, medical practices and their marketing teams need to be more creative in their advertising strategies.

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Marketing Prescription Media Medical 52

PM360

APRIL 5, 2023

The Point of Care Marketing Association (POCMA), a non-profit organization that aims to support the continued growth of the Point of Care (POC) media channel, hosted 270 healthcare marketers at its annual POC NOW Industry Summit at City Winery in New York City , March 22 nd. Finalists: BBH London, WebMD POC.

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Marketing Education Media Healthcare 52

Pharmaceutical Technology

JANUARY 27, 2023

However, Briumvi is unlikely to appeal to patients who are already receiving Genentech’s Ocrevus or Novartis’s Kesimpta. As for Briumvi’s side effects, around 45% of patients experienced infections of the upper respiratory tract, which was 4% higher in comparison to Aubagio.

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Healthcare Success

NOVEMBER 14, 2022

Over the next seven years, the medical device market will nearly double in size (from USD 495.46 The Patient Protection and Affordable Care Act of 2010 has increased access to healthcare services for previously uninsured populations. Strike a Balance Between Evidence-Based and Relationship Marketing. billion in 2022 to 964.90

Medical 69

Medical Marketing Engineering Doctors 69

PM360

SEPTEMBER 15, 2022

The term “patient centricity” has been around for over a decade, and since its first utterance the buzzword has been praised, dissected, criticized, and everything in between. The concept has always been worthwhile, but people within and outside of the industry have wondered whether the industry was truly becoming more patient centric?

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Patients Healthcare Healthcare Marketing 98

LEVO Health

SEPTEMBER 2, 2022

Healthcare marketing is a unique specialty that requires an understanding of the various industry personas and how they each interact with your digital marketing strategy. Healthcare personas embody real people who act as representatives for different patients within your target market. Look for Patterns.

Healthcare 52

Healthcare Healthcare Marketing Media 52

Healthcare Success

DECEMBER 14, 2022

Before we launch into a new year filled with new goals, ambitions, and marketing trends, I’d like to pause and reflect on the most helpful expert advice of 2022. That’s because some profound shifts that happened this year affect how we market to target audiences. . Yet 66% feel largely misunderstood by marketers. Generation X.

Healthcare 57

Healthcare Healthcare Marketing Doctors 57

Legacy MEDSearch

APRIL 3, 2023

The extriCARE 3000 pump is a state-of-the-art medical device designed to provide versatile and effective wound care treatment for patients. We believe that the extriCARE 3000 pump has the potential to revolutionize wound care treatment and improve health outcomes for patients.” NPWT (6798). NPWT (6798). Are you hiring?

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Marketing Recruitment Medical Distribution 52

LEVO Health

JULY 18, 2022

Many medical practices struggle to make the most of their marketing budget. After all, healthcare marketing is an area that some organizations overlook, but it can be successful when done right. Implementing a strategy for content marketing in your medical practice can help your business grow and take your practice to the next level.

Medical 52

Medical Marketing Healthcare Healthcare 52

Healthcare Success

OCTOBER 11, 2022

Despite this bias, patients are more than willing to pay out of pocket for the pricey healthcare products and services they value—but that is only a part of the equation. They’re looking for hospitals, health systems, and health and wellness brands that offer exceptional patient experiences from end to end.

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Healthcare Healthcare Marketing Retail 61

LEVO Health

APRIL 11, 2023

As a healthcare practice, your online reputation is crucial to attracting and retaining patients. With the rise of online review platforms, patients have a powerful voice in sharing their experiences with others. Healthcare professionals need to understand and follow patient privacy laws, specifically HIPAA regulations.

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Patients Healthcare Healthcare Management 98

World of DTC Marketing

APRIL 13, 2021

The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. I reached out to three HCP marketing people at different pharma companies and asked them for their feedback on this survey. So is the future of HCP marketing digital?

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Doctors Pharma reps Pharma Rep Physicians 286

PM360

MARCH 22, 2024

Welcome to the future, where AI in healthcare marketing isn’t just a concept— it’s the new normal. It feels like a scene from a sci-fi movie, but it’s the reality of today’s AI-driven marketing landscape. Agencies are embracing this new era where AI is more than a tool; it’s a paradigm shift in understanding and reaching patients.

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Healthcare Healthcare Marketing Patients 104

PM360

OCTOBER 3, 2023

Established in 2009, the Trailblazer Awards recognize and honor outstanding companies, marketers, marketing teams, brand managers, and initiatives that have demonstrated innovation and achieved incredible results in the life sciences. Director US Marketing and Patient Engagement, argenx US, Inc. Cardiology: Bradley A.

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Education Marketing Media Management 122

Healthcare Success

NOVEMBER 7, 2022

Best-in-class healthcare marketers are already planning for next year. They’re researching key trends that will attract new high-intent audiences, increase engagement, drive revenue, and reinforce patient loyalty in 2023. What’s more, tying specific ad campaigns to patient outcomes with traditional TV advertising can be challenging.

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World of DTC Marketing

MARCH 11, 2022

After two years of pandemic fatigue, healthcare trust is at an all-time low, according to Edelman’s Trust Barometer Special Report on Trust in Healthcare. Most patients completely trusted their physicians “to put their needs above all other considerations” (69%). What does this mean for DTC and HCP marketing?

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Healthcare Success

MAY 9, 2023

A successful health system, hospital, practice, or healthcare organization website facilitates patient communication and helps you win more of the patients you want. But this doesn’t mean much if patients can’t find your website. Keyword Research The healthcare market is highly competitive.

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Healthcare Healthcare Marketing Engineering 98

Medico Reach

SEPTEMBER 12, 2022

The demand for this procedure contributes significantly to the gastrointestinal endoscopic market size was valued at USD 12.6 The market is further expected to grow at a rate of 9.4% While the growth looks positive, it is natural to wonder: What is causing these rapid strides in the gastrointestinal endoscopic devices market ?

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