World of DTC Marketing

APRIL 13, 2021

The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. I reached out to three HCP marketing people at different pharma companies and asked them for their feedback on this survey. .” So is the future of HCP marketing digital?

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Doctors Pharma reps Pharma Rep Physicians 286

Clarify Health

JUNE 29, 2023

Clarify Health is leveraging Ideon, the industry’s most accurate and comprehensive provider-network data solution, to improve health plan management, lower costs and promote high-quality healthcare. Health plans can use this intelligence to expedite their decision-making processes for network modeling and optimization.

Networking 52

Networking Competition Insurance Healthcare 52

Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Even if you’re happy with your current patient volumes, healthcare marketing can’t happen without a planned medical marketing strategy to keep your healthcare brand at the forefront of people’s minds.

Healthcare 104

Healthcare Healthcare Marketing Physicians 104

Scott’s Directories

MARCH 2, 2022

The first step to building a customer base and gaining loyalty from clients is by choosing the right ways to market your products. The idea may look overwhelming for marketing medical products, and reaching out to a list of doctors in Saskatoon can be a little challenging since they are always busy with their schedules.

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Medical Marketing Doctors Sales goal 52

PM360

AUGUST 21, 2023

Digital Health Networks announced its lineup of features and audio storytelling for the Cinehealth International Health and Wellness Film and Video Festival. This year’s festival takes place live in Philadelphia at Digital Pharma East on September 12 th , followed by a virtual segment at Digital Health Networks ( www.dhn.tv ).

Networking 40

Networking Doctors Media Management 40

World of DTC Marketing

JANUARY 18, 2022

A Mediabistro survey showed that social networks influence more than 40% of people’s health choices. Most regulatory and legal people severely restrict the use of social media by DTC and HCP marketers, but social media can be of help. Bombard doctors with promotional messages, and you’re going to lose.

Media 238

Media Pharma Side effects Physicians 238

Pharmaceutical Technology

APRIL 5, 2023

Luye Pharma Group has signed a marketing and distribution agreement with Duopharma Biotech’s wholly-owned subsidiary, Duopharma Marketing, for a cholesterol management product in Malaysia. Both the companies are targeting a double-digit compound annual growth rate for the product in the local market over the next ten years.

Management 52

Management Marketing Distribution Pharma 52

World of DTC Marketing

AUGUST 9, 2021

86% of diagnostic device companies, 65% of pharma marketers, and over half of biotechs use social as a critical part of their marketing mix to reach HCPs. With over a million members, Doximity is the largest professional medical network in the United States , including three-quarters of all U.S.

Media 294

Media Physicians Pharma Marketing 294

MedReps

DECEMBER 20, 2022

Medical sales representatives receive a number of marketing materials from their supervisors. The company’s marketing team puts together brochures, packets of information and even batches of free samples or test devices in order to assist the sales reps with their jobs. Use Content Marketing to Call Attention to Your Products.

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Medical sales Marketing Medical Sales 84

Pharma Marketing Network

JUNE 12, 2020

So how can pharmaceutical marketers learn from this? If you were marketing a diabetes drug, would you use the same marketing plan in Colorado as you would in Alabama? If you were marketing a diabetes drug, would you use the same marketing plan in Colorado as you would in Alabama? If they are allowed in, great.

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Marketing Pharmaceutical Doctors Sales 75

PM360

MAY 15, 2023

But the marketing landscape is decidedly different in today’s digital era. Fortunately, point-of-care (POC) marketing channels provide effective and efficient options. Let’s briefly unpack five core tenets of an HCP-focused POC marketing plan. In the years to come, expanding technology will offer more novel POC options.

Marketing 52

Marketing Electronics Doctors Physicians 52

PM360

JUNE 11, 2022

While pharma brands have learned many valuable lessons during the COVID-19 pandemic, some painful realities of digital marketing still remain. That has created a different problem: almost 60% of all doctors now feel that they have been recently spammed with digital messaging by at least one pharma company. Where do we go from here?

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Marketing Physicians Media Doctors 75

Pharma Marketing Network

JULY 12, 2023

Talk to your doctor: If you have any questions or concerns about pharmaceutical-sponsored health information, talk to your doctor. The post Assessing the Accuracy of Pharmaceutical-Sponsored Health Information Online appeared first on Pharma Marketing Network.

Pharmaceutical 98

Pharmaceutical Doctors Government Consulting 98

World of DTC Marketing

MARCH 11, 2021

First, people aren’t always completely honest with their doctors. A recent study published in the journal JAMA Network Open found that 60 to 80 percent of patients have been less than fully forthright with their doctors at some point which can be worse with telehealth. What can pharma do?

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Doctors Physicians Consulting Pharma 180

Healthcare Success

MARCH 21, 2023

It gives companies a marketing edge and drives more business to your website or physical location—even if it costs a bit more. But, the process of finding care was cumbersome and inconvenient due to my doctor’s poor in-network options for urgent and specialty care services. Here’s a perfect example.

Marketing 57

Marketing Healthcare Healthcare Transportation 57

PM360

APRIL 5, 2023

The Point of Care Marketing Association (POCMA), a non-profit organization that aims to support the continued growth of the Point of Care (POC) media channel, hosted 270 healthcare marketers at its annual POC NOW Industry Summit at City Winery in New York City , March 22 nd. Finalists: Health Monitor Network, Phreesia.

Marketing 52

Marketing Education Media Healthcare 52

Scott’s Directories

SEPTEMBER 7, 2023

It’s about understanding the market dynamics through a detailed medical directory. This data is crucial for crafting targeted marketing and sales strategies. Market Research: This list provides insights into the medical landscape of Alberta. It helps in understanding trends and identifying potential gaps in the market.

B2B Sales 52

B2B Sales Sales Physicians Doctors 52

World of DTC Marketing

SEPTEMBER 15, 2021

SUMMARY: With patients staying away from their doctors because of COVID, DTC messages need to add incentives and better messaging to get people to take action rather than wait. My doctor’s office recently sent me an email that they had plenty of telehealth appointments available for patients who didn’t want to come to the office.

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Doctors Specialization Engineering Consulting 199

Healthcare Success

NOVEMBER 7, 2022

Best-in-class healthcare marketers are already planning for next year. If you’ve been revamping the same marketing plan for a few years, now is the perfect time to reevaluate everything through the lens of market innovations and advancements in digital marketing technologies. 4 Advertising Planning Strategies for 2023.

Marketing 52

Marketing Media Healthcare Healthcare 52

Scott’s Directories

DECEMBER 13, 2022

Knowing who to target and how to reach them is essential for any business looking to succeed in the Winnipeg hospital market. In this blog post, we will discuss some tips on how to make sales to key decision makers in hospitals using the Winnipeg doctors list. This can be done by using MD Select’s Winnipeg doctors list.

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Sales pitches Doctors Physicians Networking 52

Scott’s Directories

MARCH 10, 2023

The key to expanding your network and increasing your customer base is marketing and understanding your customers’ culture, and speaking their language. You should hire an expert that would assist you with translations, allowing you to keep in touch with the list of doctors in Quebec.

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Sales Doctors Networking Physicians 52

Pharma Marketing Network

NOVEMBER 11, 2020

Re:Imagine Pharma Marketing: How Pharma Marketing is Evolving in 2020. On November 9-11, 2020, Imagine Pharma Marketing held a virtual conference that discussed the roadmap for embedding long term commercial evolution in marketing. These changes include marketing processes, customer engagement, tools and tactics. .

Marketing 52

Marketing Pharma Competition Doctors 52

European Pharmaceutical Review

APRIL 2, 2024

For companies that manufacture globally marketed products, the journey towards implementing rFC is a slow one” There are two possibilities for rFC implementation, depending on the pharmacopeial guidance. However, for companies that manufacture globally marketed products, the journey towards implementing rFC is a slow one.

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Ethics Manufacturing Marketing Networking 90

Nixon Gwilt Law

APRIL 28, 2022

So, what business models are digital health companies leveraging to bring their solutions to the market? I’ve helped to launch and grow hundreds of virtual care companies, working with founders and their teams to build partnerships, clinician networks, and revenue models.

Marketing 52

Marketing Networking Management Physicians 52

Silver Line CRM

NOVEMBER 11, 2020

Reading time: 7 minutes As we all look to 2021, what are the pharmaceutical industry trends to build into your life sciences marketing strategy? Pharmaceutical, biotech, and life sciences companies bring life-changing medicines to a highly regulated market. Market research insights. One example of this is social listening.

Marketing 52

Marketing Pharmaceutical Side effects Insurance 52

Scott’s Directories

JANUARY 24, 2023

Alberta hospitals are a lucrative market for B2B companies. Let’s explore what it takes to get your foot in the door at Alberta hospitals, including using the Edmonton doctors directory from MD Select. Research the Market It’s important to do your research before making any sales calls or proposals in your physician search in Alberta.

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Sales Doctors B2B Sales Physicians 52

PM360

NOVEMBER 21, 2022

Patient-centric marketers are always thinking about the micro-moments where they can make a difference in the patient’s life. But the pandemic forced marketers to think differently as the patient’s functional journey was transformed. particularly for life sciences marketers. Where Can RPM and Marketing Coincide?

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Marketing Patients Education Electronics 52

Clarify Health

SEPTEMBER 21, 2023

It is estimated that the average hospital loses 10-30% of its potential revenue to patient referral leakage (when a patient seeks or is referred to care outside of the hospital network), causing $200 to $500 million in losses per year. These teams are responsible for fostering growth and strengthening relationships with physicians.

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Patients Healthcare Healthcare Physicians 59

Clarify Health

JANUARY 16, 2024

Step 1: Gain deeper insights into provider performance To start on a healthcare cost-cutting journey for employers, third-party administrators need to dig into data on the current in-network providers and employer-specific provider preferences, like hospital networks.

Networking 52

Networking Healthcare Healthcare Insurance 52

Pharma Marketing Network

JANUARY 19, 2022

You want to talk to doctors? Marketing consultant, Kevin Jordan, reminds us that there are ten steps to making a podcast. So, we talked to doctors about talking on ililli during the AAO. If a brand talks at conferences are doctors going to hear it? Their “Talkies” ran between the doctors’ talks. Even Apple.

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Doctors Media Distribution Pharma 97

Clarify Health

DECEMBER 5, 2022

John Muir Health (JMH) is an integrated system of doctors, hospitals, and other services in the San Francisco Bay Area of California. In 2019, they planned to launch a centralized referral service as part of their broader network management strategy.

Doctors 52

Doctors Physicians Networking Management 52

Contrarian Sales Techniques

APRIL 26, 2022

Sales skills , including customer service, customer care, and communication skills, are critical to working as medical executives, as you need to visit your doctor's office on your own and to convince doctors to learn more about your product. 8 Medical Sales Executive Job Description 1. 8 Medical Sales Executive Job Description 1.

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Medical sales Medical Sales Doctors 52

Medical Device Success

JUNE 5, 2017

Key Opinion Leaders (KOLs) can be a very powerful component of the marketing plan for medical device companies of all sizes. In medical device markets, doctors, nurses and sometimes business administrators are our “celebrity” KOLs. They are acting as KOLs. This is not true. You can see a KOL can be very helpful.

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Medical Marketing Management Doctors 130

European Pharmaceutical Review

OCTOBER 5, 2022

Other roles filled by undergraduates included marketing, communications and IT. The benefits of exposing students to the industry this way enables both parties to share knowledge, experience and provides students networking opportunities that can be difficult to obtain for such a competitive industry, said ABPI.

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Pharma Training Networking Doctors 87

Contrarian Sales Techniques

APRIL 19, 2022

Job Description Of A Medical Sales Representative A medical representative is a member of a company whose job is to market and sell its products to the retail trade, be it pharmaceutical drugs or medical devices. supplier agents) and are responsible for marketing and selling medical products and services to healthcare professionals.

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Medical sales Medical Sales Doctors 52

PM360

NOVEMBER 8, 2023

Paige arrives at an important time for iCliniq and will be instrumental to the development and growth of a primary market,” Suyamprakasam said. Dahlhausen also held roles as Director of Business Development at physician networking platform SERMO, Senior Advertising Director at Everyday Health Inc., Dahlhausen will be part of the U.S.

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Leads Sales Healthcare Healthcare 52

PM360

APRIL 7, 2023

That’s not to say they are no longer seeing their doctors. What that does mean is marketers need to rethink their point of care strategies to consider all of the places and moments when patients could be making a critical decision about their health, which can go beyond even the traditional and non-traditional care sites mentioned here.

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Education Doctors Patients Physicians 98