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Enabling the next wave of innovative drug therapies with speciality enzymes

Pharmaceutical Technology

Continuing advancements within this field deliver new hope to doctors and patients, transforming disease outcomes for previously incurable indications. For cell and gene therapy applications, you need a variety of speciality enzymes of the highest purity, specificity, and consistency. Developing best-in-class speciality enzymes.

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Reaching HCPs online

World of DTC Marketing

The most desired information doctors now want is about patient assistance programs, with 49% saying they want pharma reps to provide that information. I reached out to three HCP marketing people at different pharma companies and asked them for their feedback on this survey. .” So is the future of HCP marketing digital?

Doctors 286
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Duopharm to market Luye Pharma’s cholesterol management product in Malaysia

Pharmaceutical Technology

Luye Pharma Group has signed a marketing and distribution agreement with Duopharma Biotech’s wholly-owned subsidiary, Duopharma Marketing, for a cholesterol management product in Malaysia. Luye Pharma has utilised modern technology to ferment special red yeast rice, said to be a natural alternative for cholesterol management.

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DTC messages need to evolve

World of DTC Marketing

SUMMARY: With patients staying away from their doctors because of COVID, DTC messages need to add incentives and better messaging to get people to take action rather than wait. Messages need to evolve in these special times. No one message will do this, however. DTC needs to reach out to audiences to motivate them to ask for a product.

Doctors 199
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Point of Care Marketing Association Announces Winners of the Inaugural POC Excellence Awards

PM360

The Point of Care Marketing Association (POCMA), a non-profit organization that aims to support the continued growth of the Point of Care (POC) media channel, hosted 270 healthcare marketers at its annual POC NOW Industry Summit at City Winery in New York City , March 22 nd. Finalists: Health Monitor Network, Phreesia.

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ililli: How Social Audio is Driving HCP Engagement

Pharma Marketing Network

You want to talk to doctors? Marketing consultant, Kevin Jordan, reminds us that there are ten steps to making a podcast. Well, you don’t need any special recording equipment. So, we talked to doctors about talking on ililli during the AAO. If a brand talks at conferences are doctors going to hear it? Even Apple.

Doctors 97
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Why Marketers Can No Longer Wait to Embrace Remote Patient Monitoring

PM360

Patient-centric marketers are always thinking about the micro-moments where they can make a difference in the patient’s life. But the pandemic forced marketers to think differently as the patient’s functional journey was transformed. particularly for life sciences marketers. Where Can RPM and Marketing Coincide?