World of DTC Marketing

JUNE 10, 2021

SUMMARY: Several online providers promise that they can reach physicians with your message, but I would argue that numbers are only important if they can be measured against key brand objectives. But what about websites targeted at physicians like Sermo, Medscape and Doximity? Physicians have the same online habits as most of us.

Doctors 143

Doctors Physicians Media Pharma 143

PM360

MAY 25, 2023

In conjunction with CMI Media Group’s international expansion beyond the United States, we conducted research and published a report in partnership with Medscape which delved into the media habits of physicians across the EU5 countries: France, Germany, Italy, Spain, and the United Kingdom.

Physicians 90

Physicians Pharma reps Pharma Rep Media 90

PM360

DECEMBER 14, 2023

Survey any physician if they’ve been asked by a patient about a prescription weight loss medication and you’ll hear a resounding “yes.” If you ask physicians where they think patients heard about these medications, I predict they’ll say from an influencer. 1 I predict this number will only steadily increase.

Medical 105

Medical Side effects Physicians Prescription 105

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. THE CHALLENGE.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

Healthcare Success

JULY 5, 2023

Organic Social Media When social media exploded onto the scene nearly two decades ago, marketers and healthcare professionals were a little too excited about its potential for healthcare marketing. Sadly, the promise of social media fame and easy money far exceeds reality—then and now. Who could blame them? million followers.

Media 57

Media Healthcare Healthcare Marketing 57

World of DTC Marketing

AUGUST 25, 2022

Fierce Healthcare reported, “three in 4 Americans leave the doctor confused and dissatisfied for reasons that include disappointment in the level of Q&A they have with their doctor, confusion about their health, and a need to do more research, according to a survey of 1,000 U.S. So what’s the ROI?

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Doctors Media Physicians Pharma 227

Scott’s Directories

NOVEMBER 2, 2022

Doctors are an important demographic for any business looking to increase their sales. When targeting doctors, it’s essential to understand their needs and be able to effectively communicate your product or service as a solution. Take the time to research the specific specialties and interests of the doctors you are targeting.

Doctors 52

Doctors Sales Media Medical 52

Sales Pilot Medical Sales Performance

MAY 24, 2023

Here’s the core of it: Medical sales representatives tend to focus on the sale rather than thinking like the doctor, nurse, materials manager, hospital CFO, or any other stakeholder they sell to. For example, imagine approaching a doctor by thinking like a doctor instead of a sales rep. Now, think like a doctor.

Doctors 52

Doctors Medical sales Sales Medical 52

World of DTC Marketing

AUGUST 29, 2022

On physician social media sites, doctors are talking about how to treat patients, including a better understanding of patient attitudes. Much is being said about integrated messaging in the CPG arena, but in pharma, the messages to the patient and physician are often different when there should be some overlap.

Side effects 203

Side effects Physicians Insurance Marketing 203

World of DTC Marketing

DECEMBER 15, 2020

SUMMARY: Deloitte predicts that the percentage of virtual video visits to doctors will rise to 5% globally in 2021, up from an estimated 1% in 2019. billion doctor’s visits, worth a total of approximately US$500 billion. The media also could play a huge part. Will physicians jump on the telehealth bandwagon?

Doctors 309

Doctors Physicians Pharma Patients 309

World of DTC Marketing

MARCH 11, 2021

First, people aren’t always completely honest with their doctors. A recent study published in the journal JAMA Network Open found that 60 to 80 percent of patients have been less than fully forthright with their doctors at some point which can be worse with telehealth. What can pharma do?

Doctors 180

Doctors Physicians Consulting Pharma 180

Sales Pilot Medical Sales Performance

APRIL 4, 2023

“The doctor doesn’t meet with sales reps.” Many med tech reps resort to alternative communication methods, such as connecting on social media, which can be effective if: 1. Many med tech reps resort to alternative communication methods, such as connecting on social media, which can be effective if: 1.

Doctors 52

Doctors Sales Prospecting Medical sales 52

eMediWrite

MAY 27, 2022

With pharma brands competing more fiercely than ever before, the battle for physicians’ loyalty has intensified. In a competitive market, it is critical for pharmaceutical companies to build brand loyalty among prescribers in order to stay on physicians’ thoughts. Loyalty programmes do not work in pharma.

Doctors 52

Doctors Pharma Physicians Prescription 52

World of DTC Marketing

DECEMBER 3, 2020

Today consumers don’t run to their doctor after seeing a DTC ad, they do their research, and in some cases, the ads actually help them identify potential health problems. Today, that number is even lower because consumers are more likely to do their research instead of blindly asking their doctor for an Rx.

Prescription 181

Prescription Marketing Doctors Physicians 181

PM360

APRIL 25, 2023

In January 2021, Watzan saw the rise of podcasts and wanted to develop an audio platform that mixed social media and talk and allowed users to listen to short, 15-second audio clips about any of their favorite subjects posted by other users. We have also ended up with some very intriguing media created by KOLs due to the limits.

Physicians 97

Physicians Media Marketing Recruitment 97

PM360

APRIL 25, 2023

No one disputes how much the media landscape has evolved over the last two decades. What has been discussed, at times very passionately, is the role and reputation of media in today’s environment. consumers and 500 media professionals questions ranging from how they perceive media, what influences them, and how they consume media.

Media 98

Media Physicians Ethics Medical 98

PM360

SEPTEMBER 15, 2022

More than ever, physician time is at a premium. Platforms like those established by HSS, that use analytics to identify physician-level data to track the success of a deep engagement educational model, provide insight into digital clinician behavior. Fun and Educational Medical Content. One must choose words carefully.

Education 52

Education Media Medical Physicians 52

World of DTC Marketing

APRIL 20, 2021

Last month I hit 80,000 readers when accounting for email, social media, and direct traffic. After a year of pandemic-delayed medical tr eatments, doctors are seeing more cases of advanced illnesses. To their doctors, will we see a huge increase in MRI and other tests? Bayer’s Google voice assistant is a waste of money.

Pharma 253

Pharma Doctors Physicians Specialization 253

World of DTC Marketing

OCTOBER 2, 2021

Facebook should post a warning on every page that deals with health issues that informs people that their physician is still their best source of information. Yet despite Facebook’s misinformation and untruths, media buyers and brands continue to give them a lot of money. It was an excellent piece of investigative journalism.

Doctors 197

Doctors Media Pharma Physicians 197

World of DTC Marketing

AUGUST 10, 2022

DTC pharma marketers must acknowledge that people’s days of seeing a TV ad and running to their doctor to ask for the product are all but gone. ” According to media headlines, I’ve been following the “buzz” around the new diabetes drugs that promise weight loss. 2wo : Content shouldn’t be stagnant.

Marketing 252

Marketing Media Side effects Pharma 252

World of DTC Marketing

AUGUST 13, 2020

It’s also a good time to review processes to ensure they add value to patients and physicians. Yet, too many pharma companies don’t get social media snapshots of what’s being said. Sure patients are staying away from doctors’ offices now but do we know for sure that trend will last?

Pharma 223

Pharma Doctors Media Prescription 223

World of DTC Marketing

MARCH 7, 2022

5ive: Provide links to your PR agency so the media can get updated information as it becomes available. Still, your website can also provide links for physicians who want to get into trials. 9ine- Use social media: The number of analysts and media that follow pharma social media on Twitter is astonishing.

Media 180

Media Marketing Recruitment Doctors 180

World of DTC Marketing

MARCH 3, 2022

Online ratings secure trust: Consumers turn to objective online ratings and reviews from peers to inform their decisions about doctors and treatment. While social media is a resource for new treatments, it’s hard to determine just what is OBJECTIVE and what’s not. INSIGHT: Yes, and no. INSIGHT : Good luck with that.

Pharma 143

Pharma Doctors Physicians Medical 143

Scott’s Directories

JUNE 8, 2023

The Power of Directories: Nova Scotia Doctors Directory When it comes to B2B medical marketing, having access to reliable directories is like having a treasure trove of potential prospects at your fingertips. The Nova Scotia doctors directory, offered by MD Select, provides an invaluable resource for businesses in the medical industry.

Medical 52

Medical Marketing Doctors Physicians 52

World of DTC Marketing

NOVEMBER 16, 2021

SUMMARY: Omnichannel marketing employs the simultaneous implementation of channels across personal, non-personal, and media and addresses the integrated needs of multiple stakeholders – consumers/patients, healthcare professionals, and payers. 1ne : Physician expectations from pharma have shifted. Sounds good but is that the answer?

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Marketing Doctors Healthcare Healthcare 253

World of DTC Marketing

SEPTEMBER 14, 2021

The misinformation around COVID continues to permeate the media. It had been over six months since I had my Moderna vaccinations, and my doctor recommended a booster shot, saying, “it can’t hurt.” COVID has clearly identified a major issue with online health information, especially in social media.

Media 159

Media Insurance Healthcare Provider Doctors 159

World of DTC Marketing

DECEMBER 28, 2020

Yes, telehealth has grown substantially, but that’s because patients are afraid of going into doctor’s offices. Once vaccination levels reach critical mass, people will once again return to their physician’s offices. First, let’s dispel a recent topic: telehealth. Having just a website is not enough.

Doctors 296

Doctors Side effects Marketing Electronics 296

World of DTC Marketing

JULY 5, 2022

Lilly’s new diabetes drug is being talked about all over social media because of its weight loss properties, but what’s not mentioned is that it requires a diet modification and has side effects that can cause more severe health issues. Why don’t doctors have the “the talk”?

Insurance 200

Insurance Doctors Side effects Pharma 200

World of DTC Marketing

DECEMBER 4, 2020

Some 70% of American hospitals still fax and post patient records, and patients don’t have one record to share among all their doctors. Digital medicine has been thrust into the spotlight because of the pandemic and the media hype is in overdrive. Money is also pouring in. Don’t get me wrong here.

Medicine 201

Medicine Doctors Medical Media 201

pharmaphorum

DECEMBER 19, 2022

Physicians, patients, and caregivers are all tapping into the power of social media to communicate with one another and increase awareness about certain issues that are important to them. Physician influencers. According to WHPRMS, almost 60% of doctors use social media for professional use to explore medical information.

Healthcare 52

Healthcare Healthcare Media Physicians 52

World of DTC Marketing

JANUARY 26, 2022

As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. Data will show that the percentage of people who see a DTC TV ad and ask their doctor for the product is minute. What about telehealth?

Marketing 202

Marketing Pharma Physicians Side effects 202

World of DTC Marketing

JUNE 27, 2021

Yet the media has led with “diabetes drug leads to major weight loss” Will doctors inform patients? But, will physicians tell patients that results depend on lifestyle intervention and a low-calorie diet? SUMMARY: According to the NEJM “in participants with overweight or obesity, 2.4

Side effects 194

Side effects Patients Insurance Doctors 194

Healthcare Success

NOVEMBER 27, 2023

Doctors are central to the success of virtually every multi-location healthcare practice and health system we work with. Moreover, today’s doctor partners have strong opinions about marketing and growing their locations within the larger business. Do your doctors look, sound, and feel like they are a part of your organization?

Doctors 117

Doctors Marketing Healthcare Healthcare 117

World of DTC Marketing

JULY 21, 2022

patients, and caregivers, are very active on social media and often reach out to each other to compare treatments and OTC products to help manage their M.S. ads; instead, it’s pivoting their efforts away from directly attracting consumers to working closely with doctors since docs hold the key to consumer adoption.

Prescription 266

Prescription Side effects Marketing Pharma 266

PM360

OCTOBER 25, 2023

Traditionally, when pharma marketers and their strategy, creative, and media agencies develop marketing plans, investment recommendations tend to focus on HCPs, patients, and managed care. On the HCP side, marketers tend to allocate the bulk of their investment on medical doctors as, historically, they have been the primary prescribers.

Physicians 98

Physicians Marketing Medical Prescription 98

World of DTC Marketing

FEBRUARY 17, 2021

Under no circumstances should ANY DTC marketer believe that a patient is going to ask their doctor about/for your product as a result of seeing your DTC TV ad. They probably will go to your website, social media, and other third-party health sites. What about online paid media? Measuring paid online media is actually simple.

Media 180

Media Marketing Patients Prescription 180

Scott’s Directories

MARCH 2, 2022

The idea may look overwhelming for marketing medical products, and reaching out to a list of doctors in Saskatoon can be a little challenging since they are always busy with their schedules. You might have a list of physicians in Saskatchewan that you want to market your product to, but sellers often overlook their audience’s needs.

Medical 52

Medical Marketing Doctors Sales goal 52