World of DTC Marketing

AUGUST 9, 2021

86% of diagnostic device companies, 65% of pharma marketers, and over half of biotechs use social as a critical part of their marketing mix to reach HCPs. HCPs are also connecting more than ever: one study showed that HCP posts about healthcare increased from 10% in 2013 to 50% in 2019. Reaching 730,000 physicians and 1.9

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Medgadget

DECEMBER 16, 2022

This four-day annual event brings together healthcare companies from all over Taiwan and the rest of the world. It is also an opportunity for tech companies not typically associated with healthcare, such as ASUS, Intel, and BenQ, to showcase what they’re doing in medicine and healthcare.

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Clarivate

APRIL 18, 2024

Strategy #1: innovate and create Amazon founder Jeff Bezos has said that overnight success takes about 10 years — and that ramp-up period may be what’s playing out for the ecommerce giant in healthcare. billion, following an earlier failed healthcare venture with Berkshire Hathaway and JPMorgan Chase.

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PM360

AUGUST 21, 2023

Digital Health Networks announced its lineup of features and audio storytelling for the Cinehealth International Health and Wellness Film and Video Festival. This year’s festival takes place live in Philadelphia at Digital Pharma East on September 12 th , followed by a virtual segment at Digital Health Networks ( www.dhn.tv ).

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Medico Reach

AUGUST 18, 2022

The healthcare sector has seen a few developments over the years. In fact, studies have found that the global market share for digital health will go beyond $430.5 Tempus began with the goal of incorporating artificial intelligence and data science into the healthcare industry. Wondering what that is? billion in 2022.

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Rep-Lite

JANUARY 11, 2024

A Clinical sales specialist in medical sales is a professional in the healthcare industry who plays a crucial role in promoting and selling medical and healthcare products or services to healthcare providers, such as hospitals, clinics, and private practices. Why Is This a Rewarding Career?

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Clarify Health

SEPTEMBER 21, 2023

Most healthcare providers’ priorities include retaining patients and improving referral patterns to increase revenue. Many are turning to more robust data-driven strategies supported by advanced analytics to optimize the impact of teams accountable for improving the flow of patients into and through their networks of providers.

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World of DTC Marketing

JANUARY 18, 2022

A Mediabistro survey showed that social networks influence more than 40% of people’s health choices. Most regulatory and legal people severely restrict the use of social media by DTC and HCP marketers, but social media can be of help. Bombard doctors with promotional messages, and you’re going to lose.

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Pharma Marketing Network

APRIL 10, 2023

Bill Clinton: My fellow Americans, I stand here today to argue in favor of universal government-funded healthcare. This leads to higher healthcare costs for everyone, as emergency room visits and hospital stays are much more expensive than regular doctor visits. Additionally, we should focus on promoting personal responsibility.

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Pharma Marketing Network

MAY 3, 2023

The history of women in healthcare is a story of struggle and triumph, of discrimination and determination. Despite facing significant obstacles, they have persevered and made invaluable contributions that have shaped the face of healthcare as we know it today.

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PM360

MAY 15, 2023

But the marketing landscape is decidedly different in today’s digital era. Fortunately, point-of-care (POC) marketing channels provide effective and efficient options. Let’s briefly unpack five core tenets of an HCP-focused POC marketing plan. In the years to come, expanding technology will offer more novel POC options.

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Referral MD

JULY 28, 2022

At the very onset of the COVID-19 pandemic, healthcare businesses across the US were suddenly faced with new and intense challenges. In this piece, we will be looking at a few ways healthcare organizations- both small and big- can think about growing their practice in 2022. Photo by Anthony Shkraba on Pexels.

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Clarify Health

JUNE 26, 2023

The technology landscape is evolving at a pace that hasn’t been seen in years, and we’re at a generational stairstep in what is possible, not just in healthcare but everywhere. Generative artificial intelligence (AI) seems ubiquitous and has dramatic applicability in the healthcare industry. Clarify is already out in front.

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Pharma Marketing Network

JULY 12, 2023

Talk to your doctor: If you have any questions or concerns about pharmaceutical-sponsored health information, talk to your doctor. Please always check and confirm with your own sources, and always consult with your healthcare professional when seeking medical treatment.

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World of DTC Marketing

MARCH 11, 2021

First, people aren’t always completely honest with their doctors. A recent study published in the journal JAMA Network Open found that 60 to 80 percent of patients have been less than fully forthright with their doctors at some point which can be worse with telehealth. What can pharma do?

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PM360

APRIL 5, 2023

The Point of Care Marketing Association (POCMA), a non-profit organization that aims to support the continued growth of the Point of Care (POC) media channel, hosted 270 healthcare marketers at its annual POC NOW Industry Summit at City Winery in New York City , March 22 nd. Finalists: Health Monitor Network, Phreesia.

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pharmaphorum

OCTOBER 19, 2022

CVS Health recently acquired home healthcare agency, Signify Health , for a whopping $8 billion. With the biggest players across the healthcare industry interested in making an offer, I only expect the popularity and availability of home healthcare to grow from here.

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PM360

JUNE 11, 2022

While pharma brands have learned many valuable lessons during the COVID-19 pandemic, some painful realities of digital marketing still remain. Four in five consumers have shared their preference moving forward of digital channels for healthcare communications. Sophisticated Marketing, Simplified. We have created our own clutter.

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Clarify Health

OCTOBER 13, 2021

Healthcare price transparency continues to grow, with health insurers required to release cost-sharing estimates beginning in 2022. What’s new for healthcare price transparency in 2021 ? The American healthcare system is ushering in a new era of health cost transparency. Why is price transparency important in healthcare?

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Clarify Health

JANUARY 16, 2024

Employers are struggling under the weight of increasing healthcare costs for their employees — and are turning to third-party administrators to help. Here is a three-step strategy third-party administrators can use to help their employer customers hold down healthcare costs.

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Clarify Health

JULY 2, 2019

At Clarify, precision analytics in healthcare means end users are getting precise insights at the exact time they need them to take an action or make a decision. One key factor in designing a high-performing provider network that meets the needs of patients and members is referrals.

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PM360

NOVEMBER 8, 2023

iCliniq , a leading global provider of healthcare resources with operations in the U.S., Paige arrives at an important time for iCliniq and will be instrumental to the development and growth of a primary market,” Suyamprakasam said. Dahlhausen has a proven track record when it comes to business development in the healthcare space.

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Pharma Marketing Network

NOVEMBER 20, 2020

This year’s 24 th Annual Healthcare Internet Conference , held on November 16-18, speakers gathered (virtually) to share their thoughts and opinions on how technology is changing the patient and physician relationship, how to grow digital engagement, and how patient experiences are shifting with telemedicine during COVID-19.

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Scott’s Directories

DECEMBER 13, 2022

Knowing who to target and how to reach them is essential for any business looking to succeed in the Winnipeg hospital market. In this blog post, we will discuss some tips on how to make sales to key decision makers in hospitals using the Winnipeg doctors list. This can be done by using MD Select’s Winnipeg doctors list.

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Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: .

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Scott’s Directories

JANUARY 24, 2023

Alberta hospitals are a lucrative market for B2B companies. With more than 700 healthcare facilities across the province, there is a wide range of potential customers looking for products and services. Research the Market It’s important to do your research before making any sales calls or proposals in your physician search in Alberta.

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PM360

NOVEMBER 21, 2022

Patient-centric marketers are always thinking about the micro-moments where they can make a difference in the patient’s life. But the pandemic forced marketers to think differently as the patient’s functional journey was transformed. particularly for life sciences marketers. Where Can RPM and Marketing Coincide?

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Contrarian Sales Techniques

APRIL 26, 2022

Sales skills , including customer service, customer care, and communication skills, are critical to working as medical executives, as you need to visit your doctor's office on your own and to convince doctors to learn more about your product. 3 Medical Sales Executive Requirements 1. 8 Medical Sales Executive Job Description 1.

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Scott’s Directories

NOVEMBER 22, 2023

In the massive and ever-growing healthcare industry, the accessibility of accurate and comprehensive medical information is not just a convenience—it’s a necessity. As healthcare professionals navigate the complexities of patient care, research, and pharmaceutical advancements, the demand for reliable resources has never been higher.

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Silver Line CRM

NOVEMBER 11, 2020

Reading time: 7 minutes As we all look to 2021, what are the pharmaceutical industry trends to build into your life sciences marketing strategy? Pharmaceutical, biotech, and life sciences companies bring life-changing medicines to a highly regulated market. Market research insights. One example of this is social listening.

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Pharma Marketing Network

OCTOBER 11, 2021

Quickly adapting to a new reality due to the COVID-19 pandemic was a theme throughout this year’s Pharma Marketing Network Innovation Summit 2021, linking all three panels: “ Telehealth: Past. Future ,” “Marketing Agility: The Path to Digital Engagement and Innovation, ” and “Digital Health: Where Is It Headed?”

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Referral MD

APRIL 20, 2022

Healthcare is in a new era of consumerism, where patients know they have choices for their clinical provider. In this climate, the idea and implementation of referral management is increasingly important to the business of healthcare. How Well Are Healthcare Providers Managing Referrals? Referral management isn’t a new idea.

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Contrarian Sales Techniques

APRIL 26, 2022

A MSE is a member of a company whose job is to market and sell its products to the retail industry, be it pharmaceutical drugs or medical devices. They are responsible for creating demand for existing pharmaceutical products and bringing new products to the market to ensure availability for suppliers.

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Healthcare Success

JULY 5, 2023

Organic Social Media When social media exploded onto the scene nearly two decades ago, marketers and healthcare professionals were a little too excited about its potential for healthcare marketing. Tager, MD and Healthcare Success CEO, Stewart Gandolf, MBA. Who could blame them? The fantasy was great. Instagram 4.2%

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Contrarian Sales Techniques

APRIL 19, 2022

Job Description Of A Medical Sales Representative A medical representative is a member of a company whose job is to market and sell its products to the retail trade, be it pharmaceutical drugs or medical devices. supplier agents) and are responsible for marketing and selling medical products and services to healthcare professionals.

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pharmaphorum

JANUARY 24, 2023

In this final instalment of IQVIA EMEA Thought Leadership’s Nine for 2023 three-part series, focusing on issues that will change the direction of healthcare and the pharmaceutical industry this year, three key competitive issues for pharmaceutical companies in 2023 are assessed.

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Pharma Marketing Network

OCTOBER 11, 2021

Quickly adapting to a new reality due to the COVID-19 pandemic was a theme throughout this year’s Pharma Marketing Network Innovation Summit 2021, linking all three panels: “ Telehealth: Past. Future ,” “Marketing Agility: The Path to Digital Engagement and Innovation, ” and “Digital Health: Where Is It Headed?”

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