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Understanding the Role of a Medical Representative: A Balanced View

Contrarian Sales Techniques

Med reps provide information about their products, explain their benefits and side effects, and try to convince doctors and other healthcare providers to prescribe or use them. There's a concern that the push to increase sales might, at times, overshadow the genuine need or suitability of a product for a patient.

Medical 52
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Data-Driven Connections: Linking Rare Disease Patients to Clinical Trials, Experts, and Resources

PM360

Simply put, identifying a disorder and receiving a formal diagnosis is at the root of myriad difficulties—from connecting a patient to a community to generating an appropriate care and treatment plan that ideally goes beyond managing symptoms to connecting a patient to clinical trials.

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How A Pharma Sales Rep Can Contribute to Society

Contrarian Sales Techniques

Pharmaceutical sales representatives play a crucial role in the healthcare industry , even though they cannot provide direct advice on medicines or medical devices. This can have a significant impact on patient outcomes and overall public health.

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Healthcare Marketing Trends in 2024: How to StayAhead

Healthcare Success

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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Digital Video Advertising for HCPs

LEVO Health

For healthcare professionals (HCPs) and practices, leveraging the power of video can be a game-changer in reaching potential patients and establishing a robust online presence. Why Video Advertising Matters for Healthcare Video advertising is more than a trend. Types of Digital Video Ads for Healthcare 1.

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Generative AI: Healthcare Innovations and Legal Challenges

Nixon Gwilt Law

For instance, AI systems can interpret complex medical data, make decisions based on that data, and even interact with patients using natural language processing. As we explore each area, you'll find out how these AI applications can impact the company you’re building and the potential legal and ethical hurdles you might face.

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How to Work with Patient Advocates, Influencers, and Ambassadors

PM360

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. But 71% also want publicly shared information about how patients’ perspectives were incorporated into the development of products and services. Noël Moossa.