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Europe names hundreds of critical medicines in quest to counter drug shortages

Fierce Pharma

Over the past several years, drug shortages have vexed doctors and patients on both sides of the Atlantic, prompting lawmakers and government agencies to take action in both Europe and the U.S. Tuesday, the European Medicines Agency laid out a list of more than 300 critical generic drugs that could fall prey to future shortages.

Medicine 360
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How to Market to Doctors, Physicians, and Other Health Care Professionals

Healthcare Success

Marketing to doctors, physicians, surgeons, and other health care professionals can be extremely challenging, complicated, and expensive. What’s more, most doctors work in a hospital or multilocation medical practice, making it even more challenging to identify key decision-makers. Step 1: How to Define Your Doctor Audience .

Doctors 61
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Are new weight loss drugs an answer or problem?

World of DTC Marketing

But before the company can make Wegovy mainstream, it has to convince doctors to prescribe it and insurers and governments to pay for it. It has to persuade patients to sign up for some heinous side effects. When patients stop taking Wegovy, their appetite returns within weeks, and they pack on weight.

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The debate on DTC marketing is going to heat up again

World of DTC Marketing

Here are some myths around DTC marketing: 1ne: DTC ads result in patients asking for prescriptions they don’t need. Today, people don’t see a DTC TV ad and run to their doctor to ask for an Rx. ” Patients want to understand how the drug works and the potential side effects before starting therapy.

Marketing 285
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Steps to building a more patient-centric industry

pharmaphorum

Lack of access, strict regulations, and demanding schedules have made it extremely difficult for patients to participate in clinical trials. A 2018 NIH survey found that patients felt clinical trial participation to be inconvenient and burdensome, and nearly half (49.0%) said it disrupted their daily routine.

Patients 106
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Greece slaps Novartis with €214 million bribery suit

European Pharmaceutical Review

The Greek state has filed a lawsuit against Novartis , asking for € 214 million in compensation for non-pecuniary damages* the country may have suffered due to alleged illegal payments to government officials and healthcare providers. Novartis has, in recent years, paid $1.3

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Reaching Crucial Hispanic Patient Audiences

PM360

One fast-growing group in particular that requires a patient-centric and culturally relevant approach to marketing is the Hispanic audience, which is extremely diverse. The patient landscape continues to evolve. The Spanish version had a 27% higher brand opinion and 83% higher intention to ask a doctor about the Rx.