World of DTC Marketing

MARCH 27, 2022

Any therapy that is not face to face, such as texting, Emailing, and chat, robs patients of a vitally important means of communication. The Federal Government has a list of laws to protect patient privacy. Every new doctor and therapist a patient visits must be given a copy of those laws that the patient must read and sign.

Healthcare 259

Healthcare Healthcare Insurance Ethics 259

PM360

JUNE 16, 2023

Simply put, identifying a disorder and receiving a formal diagnosis is at the root of myriad difficulties—from connecting a patient to a community to generating an appropriate care and treatment plan that ideally goes beyond managing symptoms to connecting a patient to clinical trials.

Patients 52

Patients Healthcare Healthcare Electronics 52

PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. But 71% also want publicly shared information about how patients’ perspectives were incorporated into the development of products and services. Noël Moossa.

Patients 59

Patients Pharma Education Media 59

Contrarian Sales Techniques

FEBRUARY 21, 2023

While they may not be directly involved in patient care, they play an important role in promoting and educating healthcare providers about the latest treatments and technologies. This can have a significant impact on patient outcomes and overall public health.

Pharma sales reps 40

Pharma sales reps Sales Pharma Healthcare Provider 40

Impetus Digital

DECEMBER 5, 2022

Digital health data security is a growing concern for individuals, organizations, and government agencies. The industry is under immense pressure to adopt new technologies and systems that can protect patient data while allowing easy sharing with authorized parties. Challenge: Data Breach and Hacking Incidents.

Healthcare 77

Healthcare Healthcare Medical Electronics 77

PharmaKinnex

AUGUST 23, 2022

From new legislation to functional shifts in marketing and advertising, the pharma industry works hard every day to keep up with new regulatory requirements and the constantly evolving expectations of prescribers and patients. – Increased Caution From Patients & Prescribers. – New & Updated Legislation.

Pharma 52

Pharma Sales Sales Strategy Marketing 52

MedReps

SEPTEMBER 19, 2022

If a rep takes a more practical view of how to sell their product, they can find accessible staff members play a vital role in the doctor’s decision-making process. . Another enduring wall for medical sales reps to climb is making their products affordable to patients. Insurance Coverage. Physician Apathy.

Medical sales 66

Medical sales Medical sales reps Medical Sales 66