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How to Distribute Content to Doctors (Plus, 7 Tips on Email Marketing to Doctors)

Healthcare Success

Welcome to step four of our “Marketing to Doctors” blog series. market their products and services directly to doctors, physicians, surgeons, and other healthcare professionals. Step four will teach you how to effectively promote and distribute your content to physicians and other healthcare professionals.

Doctors 101
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How to Increase Doctors’ Pharma Brand Loyalty

eMediWrite

With pharma brands competing more fiercely than ever before, the battle for physicians’ loyalty has intensified. In a competitive market, it is critical for pharmaceutical companies to build brand loyalty among prescribers in order to stay on physicians’ thoughts. Loyalty programmes do not work in pharma.

Doctors 52
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DTC Marketers job just got harder

World of DTC Marketing

SUMMARY: Both emergency room visits and doctors’ visits are down by about half because people are putting off treatment for medical emergencies due to fears of contracting COVID-19. How is pharma going to get patients back into to ask their doctor about branded medications? This is especially true for undiagnosed patients.

Marketing 155
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Here are the 2021 Top 10 Medical Device Success Podcasts!!

Medical Device Success

Episode 55 Driving Sales with Physician Micro-Marketing in MedTech – My guest is Scott Alexander, CEO, Jairus Physician Micromarketing. Episode 63 In the C-Suite with Daniel Cloutier, CEO, LOK Corporation – Daniel and I dig into optimizing the worldwide distribution ecosystem. You will be surprised at his platform of choice.

Medical 130
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Dr. B: Expanding the business model from COVID vaccines to antiviral medications

pharmaphorum

Cyrus Massoumi, founder of Dr. B, tells us about his online platform that makes physician assessment readily available to patients and provides access to COVID-19 therapeutics that may otherwise be difficult to obtain. Our doctor consultations only cost $15, less than the average insurance copay. The platform. Accessing antivirals.

Medical 93
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Hollywood and the Metaverse’s effect on pharma’s content

pharmaphorum

Kapoor says, now, pharma can learn from the on-demand nature of content distribution that Hollywood utilises and simultaneously prepare for future needs in content delivery. The industry has moved customer-centric, with content distributed based on age groups and personas. “TV used to be very brand-centric. The Metaverse.

Pharma 108
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AI in pharma: Can it be used in DTC?

World of DTC Marketing

There is nothing more frustrating for patients than trying to speak to someone at a doctor’s office only to go through a layered phone tree. AI may predict the questions patients and physicians have about a drug or its side effects. The question then becomes, should that content be distributed by AI?

Pharma 164