PM360

JULY 13, 2023

However, internal media teams also include several challenges, starting with a need for significant investments to hire and train individuals on the corporate infrastructure. Recommendation My recommendation is a hybrid approach where everyone benefits, especially the brand.

Media 98

Media Pharma Marketing Digital Media 98

PM360

JANUARY 25, 2023

Spurred into action by the pandemic, many pharma brands are undertaking or accelerating their digital transformations. As a relative newcomer to pharma (I joined the industry in 2019), several things stand out about the industry’s approach to digital. There are a few key differences in pharma that made this happen.

Media 96

Media Digital Media Marketing Pharma 96

Pharma Marketing Network

NOVEMBER 13, 2020

On November 12, 2020, The Pharma CX Tech Summit held their third annual conference. The topics focused on the emerging technologies that pharma is implementing to enhance customer experiences for patients, payers, and HCPs. The question is, how are pharma marketers actually utilizing these technologies and what needs improvement? .

Pharma 52

Pharma Media Digital Media Marketing 52

PM360

SEPTEMBER 21, 2023

Last we spoke, executing omnichannel digital media using programmatic as the foundation was the topic. But we cannot talk about the media channels and how to connect them without talking about the creative. It has an outsized impact on your media plans’ performance and we need it to drive success.

Media 105

Media Digital Media Marketing Pharma 105

Pharma Marketing Network

APRIL 12, 2021

Tune in and listen to the Pharma Marketing Network and fellow thought leaders from, ROI Marketplace, MedThink, and Sharecare.com, discuss their learnings and insights on native advertising from each of their respective vantage points – pharma-marketer, publisher, and agency. . She has worked across multiple disciplines (e.g.,

Media 69

Media Digital Media Networking Pharma 69

pharmaphorum

NOVEMBER 17, 2022

She is proficient in written, verbal, and digital media for both internal pharma, including MSL training modules, and external communications, and has worked with US and International thought leads in breast and lung cancer developing publications, symposia, and large summit meetings.

Training 96

Training Digital Media Medical Media 96

PM360

MARCH 24, 2023

We covered the first one by looking at Organizational Structures , today, let’s dive into the second which is the toughest, not just for pharma, but for the entire country: Diversity, Equity, and Inclusion (DE&I). When we look at DE&I in pharma, how well we are doing depends on who you ask. population. Another fun fact—the U.S.

Pharma 94

Pharma Education Digital Media Media 94

Pharma Marketing Network

SEPTEMBER 15, 2021

For more information please contact: Ria Kiayia, Digital Media and PR Marketing Executive at riak@marcusevanscy.com or visit: [link]. The post EU Medical Device Safety Monitoring & Reporting Conference | October 26-28, 2021 | Berlin, Germany and Virtual appeared first on Pharma Marketing Network. REGISTER TODAY.

Safety 52

Safety Medical Digital Media Marketing 52

Pharma Marketing Network

APRIL 7, 2021

Tune in and listen to the Pharma Marketing Network and fellow thought leaders from, ROI Marketplace, MedThink, and Sharecare.com, discuss their learnings and insights on native advertising from each of their respective vantage points – pharma-marketer, publisher, and agency. . She has worked across multiple disciplines (e.g.,

Media 40

Media Digital Media Networking Marketing 40

Pharma Marketing Network

OCTOBER 30, 2020

Digital Spending – Pandemic Bump. So, what is driving the overall healthcare and pharma digital ad spending growth? of healthcare and pharma’s digital spending going towards mobile, 42.5% US Healthcare and Pharma Digital Ad Spending Outlook. of the vertical’s digital ad spending.

Pharma 52

Pharma Media Healthcare Healthcare 52

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Veradigm provided the client the unique ability to deliver highly targeted awareness messaging in a channel that HCPs use more often than other digital media channels.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

PM360

AUGUST 24, 2023

She put the first pharma ad on TV. Media is like that now—deconstructed. MrBeast used modern media and hacking algorithms to become a superstar. He did what publishers like Buzzfeed or Vice tried to do—become a beloved brand in digital media. No one else scaled it. Zuck brought his 2B+ customers to his new app.

Media 96

Media Marketing Digital Media Prescription 96

Healthcare Success

MAY 3, 2021

But quite often, the audience is bombarded with retail sales pitches—tons of them—for the likes of AARP, pharma brands, Medicare Advantage, hearing aids, wellness devices, retirement communities, life insurance, cosmetics and many others. In addition, they use print media as they have throughout their lives. Digital media.

Distribution 90

Distribution Marketing Healthcare Healthcare 90

Pharma Marketing Network

AUGUST 14, 2020

2022 will usher in the demise of third-party cookies—that means pharma brands must change their approach to targeting and measurement. For decades, the third-party cookie has been a core component of any digital marketing strategy, allowing advertisers to deliver targeted ads and measure their effectiveness.

Media 98

Media Marketing Pharma Prescription 98

Pharma Marketing Network

AUGUST 14, 2020

2022 will usher in the demise of third-party cookies—that means pharma brands must change their approach to targeting and measurement. For decades, the third-party cookie has been a core component of any digital marketing strategy, allowing advertisers to deliver targeted ads and measure their effectiveness. Join the conversation.

Media 52

Media Marketing Prescription Pharma 52

PM360

JUNE 11, 2022

While pharma brands have learned many valuable lessons during the COVID-19 pandemic, some painful realities of digital marketing still remain. On average, pharmaceutical companies have increased their overall digital media spend more than 50% compared to pre-COVID-19 levels. We have created our own clutter.

Marketing 75

Marketing Physicians Media Doctors 75

LEVO Health

SEPTEMBER 7, 2022

With the rise of digital media, healthcare marketers are looking for new ways to reach consumers and healthcare providers (HCPs). Native advertising can now be seen in nearly every healthcare industry, with pharma, hospitals, health systems, and regional service providers using this tactic to better reach their audiences.

Healthcare 52

Healthcare Healthcare Marketing Digital Media 52

PM360

NOVEMBER 12, 2023

Pharma brands are increasingly humanizing the patient journey today unlike ever before. But for pharma marketers, aligning operations with the ethos of health, well-being, and responsibility shouldn’t end with serving the right ads to consumers.

Pharma 52

Pharma Digital Media Ethics Leads 52

Pharma Marketing Network

JUNE 10, 2020

RJ Lewis (EHS): Hello, this is RJ Lewis from Pharma Marketing Network. He’s the Chief Digital Officer for Health at Ogilvy. And he’s also a Pharma Marketing Network Editorial Advisory Board member. Do you think that that’s happening within pharma now? I’ll be your host today.

Pharma 52

Pharma Marketing Doctors Recruitment 52

Pharma Marketing Network

JUNE 10, 2020

RJ Lewis (EHS): Hello, this is RJ Lewis from Pharma Marketing Network. He’s the Chief Digital Officer for Health at Ogilvy. And he’s also a Pharma Marketing Network Editorial Advisory Board member. Do you think that that’s happening within pharma now? I’ll be your host today.

Pharma 40

Pharma Marketing Doctors Recruitment 40

Pharma Marketing Network

JULY 12, 2023

The pharmaceutical industry is constantly evolving, and digital marketing is no exception. In order to stay ahead of the curve, pharma marketers need to be constantly innovating and experimenting with new marketing strategies. Here are 5 tips to help you master digital marketing in the pharma world: 1.

Marketing 52

Marketing Pharma Media Digital Media 52

pharmaphorum

JULY 9, 2014

As this future unfurls, the UK may find that it is in the vanguard of certain key trends: the rise of digital media changing the role of patients, and the increasingly effective use of real world data to optimize healthcare.

Marketing 52

Marketing Digital Media Pharma Engineering 52

Pharma Marketing Network

OCTOBER 29, 2020

RJ (PMN): Hi this is RJ Lewis your host of the Pharma Marketing Podcast and I’m here today with Stephanie Berez who is the founder and managing director of HEART OF WHY MARKETING and a good friend welcome Stephanie. 011 – Stephanie Berez Podcast Transcript. Stephanie (HOWM): Thanks for having me. RJ (PMN): So so true.

Marketing 52

Marketing Media Pharma Doctors 52