World of DTC Marketing
JANUARY 20, 2022
Many pharma brands are making mistakes when calculating and ranking channel value. Pharma has historically focused a significant portion of its marketing budgets on paid search. Even today, pharma continues to waste money on paid search when online health seekers prefer organic search results. and recent privacy regulations.
World of DTC Marketing
NOVEMBER 12, 2021
SUMMARY: Today, more physicians and patients rely on the Internet to answer their questions about emerging treatments, including prescription drugs. If there is one industry that needs to think more about digital, it’s pharma. This is a severe concern in an era where more HCPs are refusing to meet with pharma reps.
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Pharma Marketing Network
OCTOBER 6, 2021
Targeting and attribution challenges are universal, but pharmaceutical advertisers encounter several unique hurdles with digital advertising. Given their often niche content, pharma marketers must target smaller, more exclusive audiences to drive results while developing impactful creative.
PM360
AUGUST 24, 2023
She put the first pharma ad on TV. Media is like that now—deconstructed. MrBeast used modern media and hacking algorithms to become a superstar. He did what publishers like Buzzfeed or Vice tried to do—become a beloved brand in digital media. No one else scaled it. Zuck brought his 2B+ customers to his new app.
Pharma Marketing Network
AUGUST 14, 2020
2022 will usher in the demise of third-party cookies—that means pharma brands must change their approach to targeting and measurement. For decades, the third-party cookie has been a core component of any digital marketing strategy, allowing advertisers to deliver targeted ads and measure their effectiveness.
PM360
JULY 21, 2022
As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. The medication referenced in this case study is a prescription medication used, along with diet and exercise, to lower blood sugar in adults with type 2 diabetes. FirstWord PHARMA.
Pharma Marketing Network
AUGUST 14, 2020
2022 will usher in the demise of third-party cookies—that means pharma brands must change their approach to targeting and measurement. For decades, the third-party cookie has been a core component of any digital marketing strategy, allowing advertisers to deliver targeted ads and measure their effectiveness.
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