Digital Media, Healthcare and Pharma

3 Innovative Ways to Empower Patients with Interactive and Educational Ads

PM360

DECEMBER 14, 2023

Empowering patients with comprehensive information about their health and medical conditions is a critical step towards fostering their active involvement in healthcare decisions. And pharma marketers can play a crucial role in helping to deliver the right education to patients. References: 1.

Education

Education Patients Digital Media Pharma

Three Ways Pharma Advertisers Can Benefit from Attention Metrics

Pharma Marketing Network

OCTOBER 6, 2021

Targeting and attribution challenges are universal, but pharmaceutical advertisers encounter several unique hurdles with digital advertising. Given their often niche content, pharma marketers must target smaller, more exclusive audiences to drive results while developing impactful creative.

Pharma

Pharma Media Digital Media Marketing

Healthcare Marketing to Seniors: How to Create and Distribute on-Target Messaging

Healthcare Success

MAY 3, 2021

In some instances, the off-course message is about healthcare. But quite often, the audience is bombarded with retail sales pitches—tons of them—for the likes of AARP, pharma brands, Medicare Advantage, hearing aids, wellness devices, retirement communities, life insurance, cosmetics and many others. Digital media.

Distribution

Distribution Marketing Healthcare Healthcare

The Increasing Trend of Native Advertising in Healthcare

LEVO Health

SEPTEMBER 7, 2022

With the rise of digital media, healthcare marketers are looking for new ways to reach consumers and healthcare providers (HCPs). For the past two years, there has been an upward trend in incorporating native advertising into healthcare marketing strategies. Native Advertising is Ideal for Healthcare Marketing.

Healthcare

Healthcare Healthcare Marketing Digital Media

2022 Predictions From the Front-Lines of Pharma Digital Advertising

Pharma Marketing Network

DECEMBER 17, 2021

The pharma industry has been slower to embrace digital technologies than other less-regulated sectors but the COVID-19 pandemic has greatly changed this long-standing mindset. In 2020 and 2021, we saw pharma forced to become more flexible and open-minded than ever before. A Continued Boost in Pharma’s Reputation.

Pharma

Pharma Marketing Engineering Digital Media

Meeting MSL training needs in an evolving landscape

pharmaphorum

NOVEMBER 17, 2022

Healthcare professionals trust MSLs to keep them informed and up-to-date about the latest treatments, especially in fast-moving areas like oncology. But who keeps the MSLs up-to-date, and who makes sure they have the hard and soft skills necessary to be an effective partner for healthcare professionals?

Training

Training Digital Media Medical Media

6 Things to Consider to Build Creative that Makes an Impact

PM360

SEPTEMBER 21, 2023

Last we spoke, executing omnichannel digital media using programmatic as the foundation was the topic. But we cannot talk about the media channels and how to connect them without talking about the creative. It has an outsized impact on your media plans’ performance and we need it to drive success.

Media

Media Digital Media Marketing Pharma

FOCUS ON: Connected TV

PM360

MAY 21, 2024

In this issue, we take a closer look at the evolution of the Smart TV and the increase of streaming services and how they can benefit the pharma industry. And the percentage of streaming impressions in the digital media mix almost doubled in the last three years going from 9% to 17%.

Media

Media Healthcare Healthcare Marketing

Tune In: Key Learnings and Insights from Leaders in Native Advertising

Pharma Marketing Network

APRIL 12, 2021

Tune in and listen to the Pharma Marketing Network and fellow thought leaders from, ROI Marketplace, MedThink, and Sharecare.com, discuss their learnings and insights on native advertising from each of their respective vantage points – pharma-marketer, publisher, and agency. . She has worked across multiple disciplines (e.g.,

Media

Media Digital Media Networking Pharma

90@90 Video… The New Now

Pharma Marketing Network

OCTOBER 30, 2020

Digital Spending – Pandemic Bump. So, what is driving the overall healthcare and pharma digital ad spending growth? of healthcare and pharma’s digital spending going towards mobile, 42.5% US Healthcare and Pharma Digital Ad Spending Outlook. With 57.5% from last year.

Pharma

Pharma Media Healthcare Healthcare

[Webinar] Key Learnings and Insights from Leaders in Native Advertising

Pharma Marketing Network

APRIL 7, 2021

Tune in and listen to the Pharma Marketing Network and fellow thought leaders from, ROI Marketplace, MedThink, and Sharecare.com, discuss their learnings and insights on native advertising from each of their respective vantage points – pharma-marketer, publisher, and agency. . She has worked across multiple disciplines (e.g.,

Media

Media Digital Media Networking Marketing

It’s GOAT Time: How Experts Are Changing the Game in Marketing’s New Digital Era

PM360

AUGUST 24, 2023

She put the first pharma ad on TV. Jasper Beard, Senior Director of Portfolio Marketing, ViiV Healthcare, previously won a PM360 Trailblazer Brand Champion Award. He says that, today, AI is a trailblazer in digital marketing. Media is like that now—deconstructed. No one else scaled it. So… who’s Liz Moench?

Media

Media Marketing Digital Media Prescription

Veradigm® Digital Health Media Works to Message the Right Physicians at the Right Time

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. 2 The percentage of healthcare providers willing to see pharmaceutical company reps in person had declined from 67% in 2018 to 54% in 2019. Fierce Healthcare. THE CHALLENGE.

Physicians

Physicians Media Pharma sales reps Electronics

Cutting Through the Digital Clutter with Data-Driven Marketing

PM360

JUNE 11, 2022

While pharma brands have learned many valuable lessons during the COVID-19 pandemic, some painful realities of digital marketing still remain. On average, pharmaceutical companies have increased their overall digital media spend more than 50% compared to pre-COVID-19 levels. We have created our own clutter.

Marketing

Marketing Physicians Media Doctors

Ep. 003 – Ritesh Patel Podcast Transcript

Pharma Marketing Network

JUNE 10, 2020

RJ Lewis (EHS): Hello, this is RJ Lewis from Pharma Marketing Network. He’s the Chief Digital Officer for Health at Ogilvy. And he’s also a Pharma Marketing Network Editorial Advisory Board member. So tell me about the latest happenings that you’re seeing in the world of healthcare and digital innovation.

Pharma

Pharma Marketing Doctors Recruitment

Ep. 003 – Ritesh Patel Podcast Transcript

Pharma Marketing Network

JUNE 10, 2020

RJ Lewis (EHS): Hello, this is RJ Lewis from Pharma Marketing Network. He’s the Chief Digital Officer for Health at Ogilvy. And he’s also a Pharma Marketing Network Editorial Advisory Board member. So tell me about the latest happenings that you’re seeing in the world of healthcare and digital innovation.

Pharma

Pharma Marketing Doctors Recruitment

5 Tips to Master Digital Marketing in the Pharma World

Pharma Marketing Network

JULY 12, 2023

The pharmaceutical industry is constantly evolving, and digital marketing is no exception. In order to stay ahead of the curve, pharma marketers need to be constantly innovating and experimenting with new marketing strategies. Here are 5 tips to help you master digital marketing in the pharma world: 1.

Marketing

Marketing Pharma Media Digital Media

The future of the UK pharma market: A global context

pharmaphorum

JULY 9, 2014

As this future unfurls, the UK may find that it is in the vanguard of certain key trends: the rise of digital media changing the role of patients, and the increasingly effective use of real world data to optimize healthcare.

Marketing

Marketing Digital Media Pharma Engineering

Pharma Marketing Network - Untitled Article

Pharma Marketing Network

OCTOBER 29, 2020

RJ (PMN): Hi this is RJ Lewis your host of the Pharma Marketing Podcast and I’m here today with Stephanie Berez who is the founder and managing director of HEART OF WHY MARKETING and a good friend welcome Stephanie. 011 – Stephanie Berez Podcast Transcript. Stephanie (HOWM): Thanks for having me. RJ (PMN): It does, it does.

Marketing

Marketing Media Pharma Doctors

Pharma Rep Focus

3 Innovative Ways to Empower Patients with Interactive and Educational Ads

Three Ways Pharma Advertisers Can Benefit from Attention Metrics

Trending Sources

Healthcare Marketing to Seniors: How to Create and Distribute on-Target Messaging

The Increasing Trend of Native Advertising in Healthcare

2022 Predictions From the Front-Lines of Pharma Digital Advertising

Meeting MSL training needs in an evolving landscape

6 Things to Consider to Build Creative that Makes an Impact

FOCUS ON: Connected TV

Tune In: Key Learnings and Insights from Leaders in Native Advertising

90@90 Video… The New Now

[Webinar] Key Learnings and Insights from Leaders in Native Advertising

It’s GOAT Time: How Experts Are Changing the Game in Marketing’s New Digital Era

Veradigm® Digital Health Media Works to Message the Right Physicians at the Right Time

Cutting Through the Digital Clutter with Data-Driven Marketing

Ep. 003 – Ritesh Patel Podcast Transcript

Ep. 003 – Ritesh Patel Podcast Transcript

5 Tips to Master Digital Marketing in the Pharma World

The future of the UK pharma market: A global context

Pharma Marketing Network - Untitled Article

Stay Connected