Pharma Marketing Network
OCTOBER 6, 2023
Programmatic advertising is a modern form of digital media buying that has become increasingly popular with pharma marketers. This article will provide an overview of programmatic advertising, its advantages for pharma marketers, strategies for precision, and challenges to consider.
Pharma Marketing Network
OCTOBER 6, 2021
Targeting and attribution challenges are universal, but pharmaceutical advertisers encounter several unique hurdles with digital advertising. Given their often niche content, pharma marketers must target smaller, more exclusive audiences to drive results while developing impactful creative.
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PM360
OCTOBER 13, 2023
For the next 12 to 24 months, the media landscape is set to drastically change and pharma marketers can’t miss this hidden opportunity. These fees totaled over $12 billion in 2021 and are paid by cable companies such as Comcast, Spectrum, and Dish to the television networks. ESPN, for example, gets $9.42
Pharma Marketing Network
DECEMBER 17, 2021
The pharma industry has been slower to embrace digital technologies than other less-regulated sectors but the COVID-19 pandemic has greatly changed this long-standing mindset. In 2020 and 2021, we saw pharma forced to become more flexible and open-minded than ever before. A Continued Boost in Pharma’s Reputation.
PM360
JULY 13, 2023
However, internal media teams also include several challenges, starting with a need for significant investments to hire and train individuals on the corporate infrastructure. This can be cost-effective as well, based on the media team and the platforms utilized to promote the brands.
Pharma Marketing Network
NOVEMBER 13, 2020
On November 12, 2020, The Pharma CX Tech Summit held their third annual conference. The topics focused on the emerging technologies that pharma is implementing to enhance customer experiences for patients, payers, and HCPs. The question is, how are pharma marketers actually utilizing these technologies and what needs improvement? .
Pharma Marketing Network
APRIL 12, 2021
Tune in and listen to the Pharma Marketing Network and fellow thought leaders from, ROI Marketplace, MedThink, and Sharecare.com, discuss their learnings and insights on native advertising from each of their respective vantage points – pharma-marketer, publisher, and agency. . She has worked across multiple disciplines (e.g.,
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