World of DTC Marketing

JANUARY 20, 2022

Just 8% of health seekers who visit numerous sites say they are most likely to start at a specialized health site like WebMD.com. Many pharma brands are making mistakes when calculating and ranking channel value. Pharma has historically focused a significant portion of its marketing budgets on paid search.

Digital Media 232

Digital Media Media Pharma Doctors 232

PM360

JULY 13, 2023

However, internal media teams also include several challenges, starting with a need for significant investments to hire and train individuals on the corporate infrastructure. Outsourcing to an Advertising Agency or Media Company Outsourcing to a specialized media team offers many benefits.

Media 98

Media Pharma Marketing Digital Media 98

PM360

JANUARY 25, 2023

Spurred into action by the pandemic, many pharma brands are undertaking or accelerating their digital transformations. As a relative newcomer to pharma (I joined the industry in 2019), several things stand out about the industry’s approach to digital. There are a few key differences in pharma that made this happen.

Media 96

Media Digital Media Marketing Pharma 96

Pharma Marketing Network

APRIL 12, 2021

Tune in and listen to the Pharma Marketing Network and fellow thought leaders from, ROI Marketplace, MedThink, and Sharecare.com, discuss their learnings and insights on native advertising from each of their respective vantage points – pharma-marketer, publisher, and agency. . She has worked across multiple disciplines (e.g.,

Media 69

Media Digital Media Networking Pharma 69

Pharma Marketing Network

APRIL 7, 2021

Tune in and listen to the Pharma Marketing Network and fellow thought leaders from, ROI Marketplace, MedThink, and Sharecare.com, discuss their learnings and insights on native advertising from each of their respective vantage points – pharma-marketer, publisher, and agency. . She has worked across multiple disciplines (e.g.,

Media 40

Media Digital Media Networking Marketing 40

LEVO Health

SEPTEMBER 7, 2022

With the rise of digital media, healthcare marketers are looking for new ways to reach consumers and healthcare providers (HCPs). Native advertising can now be seen in nearly every healthcare industry, with pharma, hospitals, health systems, and regional service providers using this tactic to better reach their audiences.

Healthcare 52

Healthcare Healthcare Marketing Digital Media 52