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Pharma needs to move to digital NOW

World of DTC Marketing

NOVEMBER 12, 2021

If there is one industry that needs to think more about digital, it’s pharma. The reliance on agencies still is a building block, but who on the brand team is the person to ensure you maximize your digital strategy? This is a severe concern in an era where more HCPs are refusing to meet with pharma reps.

Pharma 180
Pharma Digital Media Pharma reps Pharma Rep 180
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Veradigm® Digital Health Media Works to Message the Right Physicians at the Right Time

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Veradigm provided the client the unique ability to deliver highly targeted awareness messaging in a channel that HCPs use more often than other digital media channels.

Physicians 52
Physicians Media Pharma sales reps Electronics 52
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