MedCity News

JUNE 2, 2023

Digital biomarkers today serve as a valuable monitoring tool, providing details about a patient’s general health and response to treatment.

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Pharmaceutical Technology

DECEMBER 4, 2023

Dan Herron, of digital offerings at RWS Life Sciences, details how AI and algorithms can be used to optimise these administrative processes.

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Celeritas

OCTOBER 12, 2022

In these circumstances, E-Detailers can be of great value because they can prompt the doctor to interact with both the MSL and the information. E-Detailing is an information delivery mechanism, which provides your sales presentation in a digital format. This article will address: What is an E-Detailer? Key Features: .

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Impetus Digital

NOVEMBER 29, 2023

Download the customer story to get the details. To find out more about Impetus Digital, visit our website , follow us on LinkedIn or Twitter , or book a demo at meetwithimpetus.com Book a Demo The post Patient Advocate Engagement: A Customer Story appeared first on Impetus Digital.

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pharmaphorum

SEPTEMBER 16, 2022

Pharmaphorum Editor-in-Chief Jonah Comstock welcomes Matt Dugan, director and head of innovation at Novo Nordisk, to discuss the company’s digital transformation journey. The post Health Innovators – Matt Dugan appeared first on.

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World of DTC Marketing

JANUARY 25, 2021

Measuring ROI for digital can be even harder when it comes to DTC. So how can you measure digital? Before you can adequately measure digital marketing, you should have an in-house digital analytic team dedicated to your brand. A good digital marketing analytic team doesn’t just report numbers; they tell a story.

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World of DTC Marketing

JANUARY 26, 2022

” HCP’s are moving quickly into digital. As HCPs get more digitally savvy, pharma marketers should understand that engaging physicians through channels and time of their preference with content relevant to the individual customer. This is a fascinating time filled with endless opportunities to really make a difference.

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Impetus Digital

MARCH 15, 2024

This is a guest article and does not necessarily reflect the views and values of Impetus Digital. Think of it like an advanced version of a spreadsheet: graphs, summary tables, and other tools can all help us gain an overview of the data before humans dive into the details.

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PM360

SEPTEMBER 21, 2023

Digital biomarkers powered by artificial intelligence (AI) are already providing critical insights to personalize care and draw more comprehensive conclusions about a therapy’s impact.

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Penrod

MARCH 7, 2024

Digital patient forms offer a superior solution for the healthcare sector, swiftly supplanting traditional paperwork. These forms are often lengthy, spanning from one to six pages or more, covering fields like personal details, employment, health issues, symptoms, and additional information. Here’s why.

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MedCity News

FEBRUARY 6, 2024

Implementing the plan An automated IDP solution incorporating technology and data science and integrating AI and generative AI is essential for handling digital content. Digital twin data lakes enable insights from past trials and create audit trails. It can analyze diverse documents (written, video, voice, etc.),

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Impetus Digital

MARCH 20, 2023

Our client was looking to gather detailed feedback on their Patient Support Program (PSP) in order to improve its useability, offerings, and value to patients and caregivers. The over-time format of the project ensured that all patient advisors could participate at the most convenient times and locations.

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World of DTC Marketing

AUGUST 23, 2020

COVID-19 has disrupted traditional healthcare person-to-person communication and accelerated digital options, such as telehealth and remote patient-clinician contacts, digital therapeutics that deliver remote patient monitoring, and interventions through the use of software. Medscape Detailed Findings.

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Impetus Digital

APRIL 26, 2024

This is a guest article and does not necessarily reflect the views and values of Impetus Digital. Personalized follow-ups The nature of AI means that it’s able to easily categorize, store, and “remember” specific facts about a patient’s case in much more detail than a human can. This is no truer than in the healthcare sector.

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PM360

SEPTEMBER 21, 2023

While field force activities and digital advertising can be powerful on their own, timely coordination of the two can create an even greater business impact. Digital ads reinforce the brand message and provide additional touchpoints to complement field activity within a certain timeframe. Some things are better together.

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Pharmaceutical Technology

APRIL 26, 2023

AstraZeneca , Teva Pharmaceuticals , and Novartis , and other companies, are expanding their reach in the asthma space by capitalizing on digital technologies to enhance the patient experience. The use of digital inhalers has certainly grown,” says Chan. However, their use in routine healthcare is still limited,” adds Chan.

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LEVO Health

FEBRUARY 1, 2024

Deep Dive into Precision-based Targeting Precision-based targeting involves identifying specific patient groups and their healthcare providers (HCPs) using detailed health data and analytics. Use surveys, patient feedback, and digital engagement metrics to build a comprehensive profile of your audience.

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Impetus Digital

SEPTEMBER 16, 2022

In this Customer Story, we share how a nephrology brand team approached Impetus Digital for help with streamlining and optimizing their annual brand planning and strategic discussions. First Name: Last Name: Email Address: Company: Leave this field empty if you're human: About Impetus Digital. Download PDF. Book a Demo.

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World of DTC Marketing

FEBRUARY 2, 2021

There is no doubt that the pandemic has shifted many people to digital health, but we need to understand the implications better with this shift. ” What worries me is that too much money is flowing into digital health fly-by-nights in the hope of scoring a huge return. .” 2wo: Bad Data=Bad Suggestions? 3hree: Oops !

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Medgadget

OCTOBER 31, 2023

It works pretty well, especially with the up-to-40X digital amplification. The Eko CORE 500 stethoscope boasts Eko’s most premium and clearest digital audio to date, built with TrueSound technology and active noise cancellation. In some noisier environments, such as an ambulance, the digital amplification can really make a difference.

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LEVO Health

NOVEMBER 16, 2023

The digital landscape has transformed various industries, and healthcare is no exception. Healthcare professionals (HCPs) are increasingly turning to digital channels, not just for patient care but also for their personal learning and development. Strategies for Effective HCP Advertising on Digital Channels 1.

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Pharma Marketing Network

MAY 3, 2023

Introduction Pharmaceutical marketing has come a long way since the traditional approach of detailing and promoting drugs to healthcare professionals. Digital Transformation Digital technologies have revolutionized the way pharmaceutical companies interact with healthcare providers and patients. References: 1.

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European Pharmaceutical Review

JANUARY 25, 2024

They detail the medication’s intended use, proper administration, potential side effects and precautions. The European Medicines Agency (EMA) underscores the role of digital platforms in disseminating product information electronically. percent as EU average with some Member States as high as 25 percent).

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Medgadget

SEPTEMBER 29, 2023

The technology will be useful for patients undergoing physical rehabilitation, allowing physical therapists to assess their movements in significant detail and measure progress.

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Pharma Marketing Network

MAY 3, 2023

The pharmaceutical industry has undergone significant changes in recent years, with digital marketing playing an increasingly important role in the way companies communicate with customers and stakeholders. Another key advantage of digital marketing is the ability to measure and analyze the effectiveness of campaigns in real-time.

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pharmaphorum

DECEMBER 2, 2022

Following an unprecedented year of surging investment interest, the digital health industry is booming. With myriad new technologies and tools hitting the market, there is no doubt that digital health is transforming the way that we deliver and receive healthcare. Read Deep Dive: Digital Health 2022 in full.

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LEVO Health

FEBRUARY 8, 2024

As healthcare professionals (HCPs) become more adept at engaging with digital marketing content , pharmaceutical marketers find it crucial to recalibrate their strategies. It’s about understanding and integrating into the digital routines of HCPs. Device preference is another critical factor in HCP digital marketing.

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Pharma Marketing Network

OCTOBER 27, 2021

Happify Health launched Ensemble, the first and only transdiagnostic prescription digital therapeutic for the treatment of patients who have Major Depressive Disorder (MDD) or General Anxiety Disorder (GAD). Get All the Details Here. Learn all about the evolution of this product, from why it was developed to its entry into the market.

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eMediWrite

OCTOBER 9, 2023

Interactive E-Detailing Platforms – Pharma marketers can attract healthcare professionals’ attention and create the feeling of total control over the situation using e-detailing functionality, by developing a digital platform that offers interactive product presentations, case studies, and dosage calculators.

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pharmaphorum

JUNE 29, 2022

The update to the app is part of a series of measures unveiled in the Plan for Digital Health and Social Care that describes how technologies will be used to “drive efficiency, free up hospital space and clinician time, and bust the Covid backlogs.”

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PM360

APRIL 22, 2024

My mother remembers few details except for how she felt— confused, overwhelmed, and helpless. This can be especially important for rare diseases where care teams may not be as familiar with the important details about what the patient should expect.

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Contrarian Sales Techniques

DECEMBER 5, 2023

Revolution in the Pharma World: Tracing the Evolution of Pharmaceutical Sales Training Historical Context: From Door-to-Door to Digital "The Journey of Pharma Sales Training: A Look Back in Time" Remember the good old days when pharmaceutical sales training meant memorizing product details and perfecting the art of door-to-door sales?

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pharmaphorum

JANUARY 11, 2023

Boston, Massachusetts (December 5, 2022) — PharmStars , the pharma-focused accelerator for digital health startups, is pleased to announce it is now accepting applications for its Spring 2023 cohort with the themes or Digital Innovations in “Women’s Health” or “Health Equity.”.

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Salesforce

JUNE 10, 2022

For healthcare businesses that manage sensitive personal data, the stakes are high — especially as they make major inroads to digital transformation and adopt healthcare ecommerce. Open your digital front door to engage with patients anywhere. Create easy-to-navigate digital customer experiences. Here’s how to make it happen.

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pharmaphorum

JANUARY 17, 2023

Digital technology and ‘frictionless’ clinical trials. The explosion of digital technologies has assisted with the development of medicines in recent years , opening avenues for meeting patients where they are and permitting ‘frictionless trial experiences’ – essentially, decentralised trials.

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PM360

NOVEMBER 16, 2023

Craig Elimeliah, Chief Creative Officer, details the strategy: “Our objective at /prompt. By partnering twelvenote’s digital activation expertise with Lippe Taylor’s innovative and evolved communications methodologies, we now provide comprehensive solutions for brands striving to stand out in an ad-fatigued environment.

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Rep-Lite

FEBRUARY 1, 2024

As healthcare embraces digital transformation, the virtual selling landscape in medical sales is becoming an integral and effective approach for connecting with professionals in the industry. Utilize Digital Content Leverage digital content, such as e-detailing materials, interactive brochures, and product videos.

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