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The era of “consumer healthcare”?

World of DTC Marketing

“Unicorns” are competing with incumbent healthcare companies and technology giants to make people better and prevent them from getting ill in the first place. The transformation to “consumer healthcare” will be evolutionary, not revolutionary. Here is a summary of the article from The Economist.

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The Impact of eConsults in Healthcare

Referral MD

In the rapidly evolving healthcare landscape, professionals continuously seek innovative solutions to enhance efficiency, reduce unnecessary costs, and, most importantly, improve patient outcomes. These referrals can burden the healthcare system, increase patient wait times, and inflate healthcare costs.

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A New Era for Healthcare Delivery: The Impact of Telemedicine on the Concept of “Point-of-Care”

PM360

is facing an aging population, a mounting physician shortage, and increasing demands for a more equitable healthcare system. Surgeon General, burnout among healthcare workers has reached crisis levels. Surgeon General, burnout among healthcare workers has reached crisis levels. Today, the U.S. 1 According to the U.S.

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When Does Healthcare Marketing Become Too Niche?

PM360

As healthcare advertisers work to maximize their promotional budgets, an ongoing shift is occurring from broad-based to niche market spending. For the last decade-plus, healthcare marketing has shifted its focus away from targeting PCPs. Understanding the Shift—How Did We Get Here?

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How retailers and “payviders” are disrupting U.S. healthcare in 2024

Clarivate

Strategy #1: innovate and create Amazon founder Jeff Bezos has said that overnight success takes about 10 years — and that ramp-up period may be what’s playing out for the ecommerce giant in healthcare. billion, following an earlier failed healthcare venture with Berkshire Hathaway and JPMorgan Chase.

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Amazon’s big gamble

World of DTC Marketing

Quick Read: Amazon will dramatically expand its healthcare reach with its planned $3.9 Telehealth has a future, but one could argue that physicians need to see patients firsthand to diagnose and evaluate patients. However, physicians would argue that they also need to see patients in person for many health issues.

Doctors 283
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Maximizing Patient Care with Referral Management

Referral MD

How do healthcare providers benefit from patient engagement tools and other healthcare software solutions? Patient-centric care is more critical than ever in today’s fast-paced healthcare landscape. Healthcare providers must deliver high-quality medical services and engage with patients effectively and efficiently.