Silver Line CRM

NOVEMBER 11, 2020

Reading time: 7 minutes As we all look to 2021, what are the pharmaceutical industry trends to build into your life sciences marketing strategy? Pharmaceutical, biotech, and life sciences companies bring life-changing medicines to a highly regulated market. 2021 pharmaceutical industry trends — and how you can implement them.

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World of DTC Marketing

MARCH 17, 2021

SUMMARY: Via the Financial Times , “pharmaceutical companies have never had it so good. Pharma has gone to court again and again to delay generic competition of biologic drugs. One company AbbVie has used the courts to stop competition of its top drug Humira. In fact, Richard Gonzalez, C.E.O.

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European Pharmaceutical Review

NOVEMBER 8, 2022

In the current US Congressional session, Congress has focused heavily on legislation directed at reducing prescription drug prices. European pharmaceutical companies targeting the US market should be aware of these pending bills and their potential impacts on market entry, intellectual property enforcement and payer access.

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Pharma Marketing Network

MARCH 25, 2023

Pharmaceutical advertising is a crucial aspect of promoting and marketing drugs to the public. With the increase in competition, it has become essential for pharmaceutical companies to find the most effective methods of advertisement to reach their target audience.

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pharmaphorum

JANUARY 24, 2023

In this final instalment of IQVIA EMEA Thought Leadership’s Nine for 2023 three-part series, focusing on issues that will change the direction of healthcare and the pharmaceutical industry this year, three key competitive issues for pharmaceutical companies in 2023 are assessed.

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PM360

APRIL 7, 2023

For the last 30 years or so, the pharmaceutical landscape has been dominated by pharmacy benefit managers (PBMs). This program, powered by GoodRx, bills itself as: “Free prescriptions, plus hundreds of prescriptions for $6 or less with membership.” How Can Pharma Marketers Differentiate Their Brand in this Changing Space?

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PM360

MAY 25, 2023

Across Europe, pharmaceutical reps are struggling to get access to healthcare professionals. Uncovering different ways to leverage owned and paid channels to engage with and inform these prescribers will be critical for greater access, product awareness, and competitive positioning.

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pharmaphorum

DECEMBER 15, 2022

The Association of the British Pharmaceutical Industry (ABPI) said today that in 2023 manufacturers of branded medicines will have to return almost £3.3 Next year we must start again with a clean sheet of paper to agree on what an internationally competitive scheme looks like.” VPAS tax on top. . VPAS tax on top.

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PM360

SEPTEMBER 21, 2023

Jeff Casberg, MS, RPh, Senior Vice President of Clinical Pharmacy at IPD Analytics, a managed care and pharmaceutical consultancy, highlighted a wide range of 2023 key events that will affect managed care professionals by the end of the year. billion in sales. This is a big opportunity for payers and hospital systems,” Casberg said.

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Pharmaceutical Technology

JULY 28, 2022

The current standards of care (SOCs) in OA focus on symptom management and are made up of generic pharmaceuticals, including nonsteroidal anti-inflammatory drugs (NSAIDs), opioids, antidepressants and intra-articular (IA) injections. There are no disease-modifying drugs currently approved for OA.

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eMediWrite

MAY 27, 2022

In a competitive market, it is critical for pharmaceutical companies to build brand loyalty among prescribers in order to stay on physicians’ thoughts. Brand loyalty, on the other hand, is one of the most difficult components of pharmaceutical marketing. Loyalty programmes do not work in pharma. Beyond prescribing loyalty.

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European Pharmaceutical Review

AUGUST 22, 2022

HARDLY A DAY goes by without mention of a newly emerging active pharmaceutical ingredient (API) nitrosamine, eg, nitrosamine propranolol. 1 This has led to a great deal of pre-competitive data sharing. Dave Elder has nearly 40 years of service within the pharmaceutical industry at Sterling, Syntext and GlaxoSmithKline.

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Contrarian Sales Techniques

FEBRUARY 29, 2024

Are your interest piqued by the words ‘pharmaceutical sales’? Let’s look at the exciting possibilities, essential skills, and valuable resources that can prepare you for success with the entry-level pharmaceutical sales. Internships: While less common than seeking full-time jobs, this could still be a possible intent.

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Rep-Lite

NOVEMBER 14, 2023

It’s a competitive field, but for those who excel, it can be a fulfilling and financially rewarding career with uncapped commission bonus opportunities. Medical sales involves selling a wide range of medical products and services, such as pharmaceuticals, medical devices, diagnostic equipment, medical software, and healthcare solutions.

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Prognos Health

OCTOBER 22, 2021

Prognos Health and Blue Health Intelligence (BHI) recently entered into a multi-year agreement that combines Prognos’ AI-based predictive algorithms with BHI’s vast medical and pharmaceutical claims database to create a best-in-class medical underwriting risk predictor solution. lab data, medical and prescription claims, etc.).

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Clarivate

OCTOBER 25, 2023

While more expensive than type 2 diabetes drugs, blood thinners follow a similar pattern of high prescription volumes. In both cases, a shift in formulary placement could lower prescription volumes and reduce member utilization. exclusions exist for orphan drug designation and biosimilar competition ). With 27.5%

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Pharmaceutical Technology

DECEMBER 22, 2022

Theft, fraudulent prescriptions and unsanctioned distribution by patients and medical practitioners are the most common ways in which legal fentanyl products are illegally secured. The post Fentanyl: a horrifyingly disruptive drug appeared first on Pharmaceutical Technology. A dangerous future.

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PharmaKinnex

APRIL 18, 2022

An example is when a pharmaceutical salesperson travels business to business, informing physicians about the myriad of health benefits their prescriptions come with, treatment plans and how to qualify patients, etc. It cultivates healthy competition and allows each team member to motivate and empower each other.

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Pharmaceutical Representative Training

DECEMBER 28, 2021

The 2021 pandemic has inspired pharmaceutical companies to reform their strategies for in-person sales and meetings. The pandemic has incentivized pharmaceutical marketers to use digital advertisements to impact which therapies doctors prescribe by influencing the prescriber-patient conversation.

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MedCity News

JUNE 16, 2023

A less-investigated aspect of the recent digital health investment downturn, however, is that not all startups were affected equally, in particular with those focused on the pharmaceutical and life sciences industry faring better in terms of funding and outlook.

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MaBiCo

SEPTEMBER 9, 2016

An increasing number of sales managers in Greece report to their companies incidents of pharmacists who “switch” doctors’ prescriptions and bypass their recommendations. In these cases the patients end up buying a competitive product recommended by the pharmacists instead of those recommended by the doctors.

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eMediWrite

FEBRUARY 2, 2022

You’ll be the vital link between medical and pharmaceutical firms and healthcare providers as a Medical Sales Representative. You’ll learn about the customer’s wants and then market the relevant benefits of your products to get them to commit to changing their prescription behaviours.

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Toolyt

NOVEMBER 11, 2021

The sales job is a highly competitive field, but the Medical Sales Reps job is more challenging. Their prime role is to generate more prescriptions for their drugs. Besides, Medical sales reps are the connecting bond between pharmaceutical companies and doctors. Multi-role Of A Medical Sales Reps.

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Rep-Lite

MARCH 21, 2024

Healthcare professionals come in all forms: pharmaceutical sales reps, surgical sales reps, biotech sales reps, etc. Medical sales representatives are healthcare professionals who promote medical equipment, pharmaceuticals, or services to hospitals, clinics, and physicians. In 2023, sales amounted to about 863 million dollars.

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Rep-Lite

JUNE 30, 2022

These risks may include the reduced demand for prescription medicine, pharmaceutical fraud, intense competition from generic pharmaceuticals, increasing consumer expectations, difficulties in managing health brands, and supply chain disruptions. Your developmental team will deal with these for you.

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Rep-Lite

JUNE 28, 2023

Medical sales encompasses various sectors, including pharmaceuticals, medical devices, biotechnology, diagnostics, and healthcare IT. Some common roles include pharmaceutical sales representative medical device sales representative clinical specialist territory manager and account executive.

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pharmaphorum

JANUARY 27, 2023

Demand has also increased due to changes in prescribing protocols, leading to a higher underlying number of prescriptions for certain antibiotic medicines. Saynor has a wealth of experience in the pharmaceutical industry, including at both innovation-driven companies and generics makers. The impact is two-fold.

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Rep-Lite

JANUARY 3, 2024

Medical sales representatives typically work for pharmaceutical companies, medical device manufacturers, or healthcare service providers. Pharmaceutical Sales Reps: They promote prescription drugs and treatments to healthcare providers in hospitals, clinics, and doctor’s offices.

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Medical sales Medical Sales Medical sales reps 52

Evolve Your Success

OCTOBER 17, 2023

Pharmaceutical sales isn’t just about selling pills; it’s about crafting a winning plan, staying coachable, and asking for help when you need it. Zach dives into the fast-paced and competitive nature of pharmaceutical sales, where success is about more than just having a prescription pad.

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PM360

DECEMBER 14, 2022

Marketers who can more quickly leverage AI will be leaps ahead of their competition. Smart brands are starting to use medical claims data, including prescription volume, procedure volume, and diagnosed patient volume, to pinpoint the best specialties and HCP audiences for their ad campaigns. The customer experience demands it.

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Contrarian Sales Techniques

DECEMBER 10, 2023

Calling All Pharma Sales Managers: It's Time to Go Data-Driven In the high-pressure world of pharmaceutical sales, every minute counts. Prescriptive analytics : Move beyond simply analyzing past data to actively shaping future outcomes. That's where call planning comes in. So, what are you waiting for?

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Healthcare Success

JULY 5, 2022

Not only are doctors and decision-makers difficult to reach—and even more difficult to persuade—you have to contend with a ton of competition. You’re selling a product or service with significant state or local competition. Prescription data —Identify and segment your audience based on the medications doctors prescribe most often.

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Celeritas

NOVEMBER 7, 2022

Prescriptive Analytics: . The provision of a competitive advantage over other dairy suppliers also plays a major role in the considerations. Estimate the likelihood of disasters, opportunities, and the extent of their destruction or benefits given the farm’s current infrastructural condition. Effort Expectancy.

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pharmaphorum

JANUARY 9, 2023

This article is the first part of three and covers the first three of nine predictions, here focusing on global healthcare environmental challenges and what they mean for the pharmaceutical industry. The presumption that an increasingly globalised pharmaceutical industry is inevitable will be tested in 2023. Pharma boxed in?

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Evolve Your Success

MARCH 15, 2022

You’ve been in pharmaceutical sales before. It had the “glamour” of the pharmaceutical industry. I’ll start with I’m ultra-competitive. When you’re straight commission, you go to the ER and urgent care after work because somebody is writing prescriptions. Click To Tweet.

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World of DTC Marketing

JANUARY 31, 2021

Here are some of her key points from the report: 1ne: In just 10 years, the number of large, international pharmaceutical companies decreased six-fold,from60 to only 10. Here are some of her key points from the report: 1ne: In just 10 years, the number of large, international pharmaceutical companies decreased six-fold,from60 to only 10.

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PM360

NOVEMBER 13, 2023

When it comes to platforms used by HCPs to better understand prescription drug pricing information, GoodRx is second only to a provider’s electronic health record (EHR). Based on a survey of 400 HCPs that asked which platforms they used to better understand prescription drug coverage information. Just as context matters, so do results.

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