Pharma Marketing Network

DECEMBER 6, 2023

Pioneer healthcare’s transformation.   Healthcare reforms are finally paving the way to affordable access to medicines, yet this progress threatens the development of future life-saving therapies. The  The moment is now to prove ourselves as a trusted industry ally and the ultimate safe harbor for patients. 

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Eversana Intouch

NOVEMBER 20, 2023

As we step into 2024, the realm of market access undergoes dynamic shifts influenced by technological advancements, policy changes, and evolving consumer behaviors. Artificial Intelligence will also facilitate the implementation, interpretation of results and generation of personalized healthcare recommendations.

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PM360

FEBRUARY 23, 2024

The greatest healthcare and life sciences creatives of 2023, chosen by the people who know this industry best, are unveiled in this issue. The votes have been tallied and the people have spoken. We are proud to present your 15th Annual Pharma Choice Award winners.

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PM360

MARCH 22, 2024

AI-driven healthcare is making its way into our lives and with it comes positive changes Imagine a world where my AI emails your AI and they join forces to schedule our coffee chat. Welcome to the future, where AI in healthcare marketing isn’t just a concept— it’s the new normal.

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Penrod

MARCH 7, 2024

Digital patient forms offer a superior solution for the healthcare sector, swiftly supplanting traditional paperwork. Paper Forms are Inefficient Manually filling out, sorting, and storing paper forms is a time-consuming task that hampers the efficiency and productivity of healthcare professionals. Here’s why.

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Impetus Digital

FEBRUARY 16, 2024

In the era of digital transformation, it is predicted that 2024 will be the year that finally cements hybrid meetings as the norm (1), with all-virtual meetings continuing to be a popular option. In this article, we’re diving into the state of pharmaceutical meetings and events in 2024 and–once and for all–put this idea to rest.

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Clarivate

JANUARY 8, 2024

The annual Clarivate Drugs to Watch report for 2024 features 13 new therapeutics with standout commercial and/or clinical potential. These new treatments hold tremendous promise to advance patient care and fuel the next generation of medical breakthroughs. and predict $1.77 billion in revenues for the G7 markets by 2029.

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Pharmaceutical Commerce

MARCH 20, 2024

In an interview with Pharma Commerce Associate Editor Don Tracy, Monique French, MPH, Senior Director, Patient Advocacy, Health Policy & Communications, Rx4Good provides insight on engaging multiple healthcare groups.

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pharmaphorum

JUNE 29, 2022

The NHS App will be updated over the next couple of years to include a series of new features, including the ability to offer remote video consultations between patients and GPs, according to the Department of Health and Social Care. ” The post NHS App could offer video consultations by 2024 appeared first on.

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MedCity News

MARCH 28, 2023

Aneesh Chopra, president and co-founder of CareJourney, predicted accelerated enrollment in value-based care models in 2024 and 2025.

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PM360

JUNE 23, 2023

Press Release Contact: Kayla Walsh Awards Coordinator, PM360 646-300-8114 kayla.walsh@pm360online.com PM360 Now Accepting Entries for 2024 Pharma Choice Awards Call for the Best Healthcare Creative from the Past Year NEW YORK, NY, June 22, 2023 : The 2024 PM360 Pharma Choice Awards are officially open for entries.

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Clarify Health

JANUARY 5, 2024

Welcome to our new podcast, Healthcare Unbound , where healthcare leaders and changemakers discuss ways to advance healthcare outcomes, costs, and affordability. Healthcare changemakers and guests The podcast showcases an extraordinary array of guests.

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PM360

FEBRUARY 12, 2024

Created by The European Organization for Rare Diseases (EURORDIS) , this globally coordinated event brings together industry stakeholders to advocate for increased access to medical treatment for patients, caregivers, and their families.

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PM360

APRIL 22, 2024

Patient profiles can help healthcare professionals understand their patients better based on their personal issues, thus helping them feel more confident and comfortable with their treatment experience. They usually focus on physical characteristics that can help doctors identify these patients.

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PM360

APRIL 22, 2024

This is especially relevant in biopharmaceutical patient engagement, where regulatory infractions can have existential consequences. The Unique Challenges of Patient/Pharma Interaction Patient engagement has become a critical component of medical marketing.

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PM360

APRIL 26, 2024

Healthcare advertising rarely demonstrates that it knows how to reward customers for their time, or shows what a smart creative idea can do. Making memorable creative isn’t easy but it is possible in healthcare. So these are the basics for creating healthcare advertising that everyone could love. We need a better approach.

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Nixon Gwilt Law

APRIL 22, 2024

That said, the flurry of regulatory policymaking and legislation, congressional hearings and inquiries, and industry stakeholder organization around the development and deployment of healthcare AI portends major developments in the coming years. HIPAA is the pantheon of healthcare data privacy regulation in the U.S. HIPAA What is it?

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PM360

FEBRUARY 8, 2024

Elevate Healthcare and LivaNova USA, Inc. The campaign helped showcase the ability of VNS patients to experience improved quality of life by illustrating everyday activities. VNS Therapy is a Life-changer VNS (vagus nerve stimulation) Therapy is designed for people living with seizures despite trying multiple medications.

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Nixon Gwilt Law

AUGUST 9, 2023

healthcare system is access to equitable care for our most vulnerable patient populations. In cases where the patient suffers from a “serious, high-risk illness” like cancer and is limited by SDOH, a practitioner must dedicate significant time and resources to ensure the patient can access the right care.

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PM360

FEBRUARY 8, 2024

Silver Winner – Elevate Healthcare and National Organization for Rare Disorders A Beautiful and Rare Chance Elevate Healthcare worked with NORD, the National Organization for Rare Disorders, to develop a campaign that emphasized their mission to improve the health and well-being of people with rare diseases.

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Contrarian Sales Techniques

FEBRUARY 13, 2024

So, you've got your sights set on the pharmaceutical sales world for 2024, huh? Imagine being the middle person who connects between cutting-edge medical treatments or medical devices to the healthcare professionals who prescribe them. Cut your teeth in roles that hone your sales skills or deepen your healthcare knowledge.

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European Pharmaceutical Review

MAY 10, 2024

These advanced medical treatments provide hope for patients suffering from conditions that have historically been poorly understood and widely considered incurable, including genetic diseases and cancers. Preventative measures should be implemented to reduce any potential delays which could prove disastrous for patients.

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European Pharmaceutical Review

MARCH 1, 2024

The Medicines and Healthcare products Regulatory Agency (MHRA) has authorised the first product via its new International Recognition Procedure (IRP). Launched in January 2024, the IRP enables the MHRA to accelerate the assessment of new medicines and thus allow patients in the UK to access treatments earlier.

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European Pharmaceutical Review

APRIL 17, 2024

Roche’s twice-yearly, 10-minute subcutaneous injection of OCREVUS ® (ocrelizumab) has shown significant promise for patients with either with relapsing or primary progressive multiple sclerosis (RMS or PPMS). percent had no relapse) in patients through 48 weeks of the treatment. No new safety signals were identified for OCREVUS SC.

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LEVO Health

APRIL 18, 2024

At Levo Health, we’re always on the lookout for opportunities to push the boundaries of healthcare marketing and support innovations that can transform the industry. This year, we’re thrilled to take our commitment a step further by sponsoring the 2024 HealthTech|X Accelerator program hosted by Tampa Bay Wave.

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PM360

FEBRUARY 8, 2024

Silver Winner – Elevate Healthcare and Recordati Rare Diseases Inc. The cage symbolizes the symptoms of iMCD that may leave a patient feeling trapped and how SYLVANT can help open the door to a patient’s life through treatment. iMCD can present with a wide range of symptoms. iMCD can present with a wide range of symptoms.

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PM360

MAY 10, 2024

May 9, 2024 /PRNewswire/ — VUE Health, a Boston-based healthcare advertising agency, has hired Zara Baker as Chief Digital Innovation Officer. Before that, she was the head of omnichannel strategy at Ionis Pharma and held senior digital roles at various healthcare and biopharma companies. SOURCE VUE Health

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PM360

MARCH 22, 2024

Exploring the role of patient advocacy groups and clinical trials while discussing the challenges faced, and how artificial intelligence and modern methods revolutionize the landscape. As a result, newly diagnosed families frequently rely on patient advocacy groups (PAGs) for up-to-date information.

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PM360

DECEMBER 12, 2023

Established a decade ago, the PM360 ELITE honors 100 of the top individuals and marketing teams across the healthcare and life sciences industries each year. The initial deadline for submissions is February 23, 2024. PM360 will then continue to accept entries until March 15, 2024, but anything after Feb.

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Clarivate

MAY 14, 2024

While initially developed to help regulate blood sugar levels, they have also been found to promote appetite suppression, leading to weight loss in patients. Contact us to learn more about the Mainland China healthcare market and disease-specific trends. Centralized drug procurement – will the NHSA challenge semaglutide’s status quo?

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pharmaphorum

SEPTEMBER 29, 2022

A digital patient monitoring tool developed by UK company CyberLiver has been given a breakthrough designation by the FDA for out-of-hospital management of patients with cirrhosis at risk of complications. The post Digital tool cuts hospital readmissions in cirrhosis patients appeared first on.

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European Pharmaceutical Review

DECEMBER 13, 2023

The list contains more than 200 active substances that are considered “critical for healthcare systems” across the EU/EEA. The list will be expanded further in 2024 and updated annually. This prompted EC/HMA/EMA to publish recommendations for avoiding antibiotic shortages in 2023-2024 season.

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European Pharmaceutical Review

AUGUST 5, 2022

Clinigen Healthcare is recalling three batches of Mexiletine hydrochloride hard capsules, indicated for the treatment of documented arrhythmias, due to a potential risk of under- or overdose, which could have consequences for the safety of patients. This could result in potential underdosing and overdosing. First distributed.

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Nixon Gwilt Law

NOVEMBER 17, 2022

Three days in the desert with 12,000 innovators, investors, futurists—and three healthcare innovation attorneys from Nixon Gwilt Law. No, it was HLTH2022, the healthcare industry’s #1 innovation event. The organizers announced the HLTH 2024 will be in Amsterdam! Experts predict investment will be back in 2024.

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PM360

MARCH 22, 2024

After all, there is no doubt that AI is transforming healthcare today and will continue to do so in years to come. This is just the tip of the iceberg of what AI can do to help us in the industry work better and to help patients heal faster.

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MedCity News

MARCH 7, 2024

As we approach Sleep Awareness Week® 2024, which emphasizes the importance of sleep as a major contributor to a person’s overall health, it is also an important reminder to prioritize getting enough quality sleep.

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Nixon Gwilt Law

MAY 11, 2023

Below is a summary of pre-PHE policy, PHE flexibilities, and Post-PHE changes to those flexibilities relating to Telehealth, Tele-Behavioral Health, Remote Patient Monitoring, and Virtual Care Management services. The end of the PHE brings both challenges and opportunities for telehealth and other digital health companies here in the U.S.

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