PM360

DECEMBER 20, 2023

A significant battle for the hearts and minds of healthcare professionals (HCPs) will play out in social media during 2024. Mobilize MSLs Peer-to-Peer demand is driving reliance on social media to connect HCPs with others serving similar patient populations or confronting similar treatment considerations.

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PM360

MARCH 22, 2024

Field Medical Affairs is an essential bridge between pharmaceutical clinical development and commercial delivery. Historically, the industry has left MSL-HCP interactions to exist on their own, focusing on objective metrics and key performance indicators (KPIs) to inform Medical Affairs impact. EPG Health. October 2023.

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Pharmaceutical Technology

NOVEMBER 3, 2022

According to the agency, shortages of both drugs are expected to last until 2024, as a result of growing demand. These] are life-saving medications. And patients can die when we do not have these readily available,” he says. Here, the long-term shortages can be attributed to two factors, says Page.

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