2024 Healthcare Patients Pharma reps 
PM360
DECEMBER 20, 2023
A significant battle for the hearts and minds of healthcare professionals (HCPs) will play out in social media during 2024. million self-identified HCPs on the platform to pharma marketers. Look for TikTok to merchandise the 4.7 Doctors love to talk to each other, especially when they share questions and concerns.
Impetus Digital
NOVEMBER 23, 2023
With the end of the year quickly approaching, you will likely see multiple articles on the key trends of 2023 and predictions for 2024 start popping up. Many of these will discuss the expanding role and capabilities of AI and machine learning in the Pharma space. Some physicians still prefer to communicate via emails.
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