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A realistic view of healthcare in 2022

World of DTC Marketing

Yes, there will be changes in healthcare in the coming years but put away the thoughts that telehealth and wearable devices will revolutionize healthcare. Digital, within healthcare, is used differently by online health seekers. The post A realistic view of healthcare in 2022.

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Looking back at 2022: The top healthcare stories

Pharmaceutical Technology

The healthcare industry saw its share of ups and downs in 2022. Our response to the worldwide pandemic evolved over time, and so did the needs of the sector and the people relying on healthcare companies to deliver solutions. Tracking the diversity push. Tracking the latest trends.

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6 Trends That Shaped the Healthcare Industry in 2022

MedCity News

The calendar might now say 2023, but the big trends from 2022 continue to impact the healthcare industry and will do so for the rest of the year.

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GSK aims to sell remaining stake in consumer health spinoff Haleon through 385M share offer

Fierce Pharma

Right on the heels of a similar move by Johnson & Johnson, GSK is offloading the rest of its stake in the consumer healthcare business it spun out back in 2022. | GSK plans to sell its remaining holding in consumer healthcare spinoff Haleon, the British drugmaker said Thursday.

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2022 Trends in Healthcare Sales

Scott’s Directories

The year 2022 has produced many new B2B marketing trends in the healthcare sector. Statistics from CB Insights reveal that more than 12,000 medical tech-related startups cater to the healthcare sector worldwide. This shows that these healthcare marketing trends will only keep increasing as the years go by.

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Value-based healthcare can help reduce costs

World of DTC Marketing

Why haven’t more employers addressed the rising costs of employee healthcare with value-based care? This has to be upsetting to employers experiencing riding employee healthcare costs. The answer may be in offering a value-based healthcare model. Prescription drugs costs are just a small part of healthcare costs (11%).

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Healthcare Spent $18B More on Administrative Tasks in 2022 Than Year Prior

MedCity News

healthcare system spent $60 billion on administrative tasks last year, which is about $18 billion more than it spent in 2021, according to a new report. There are a couple reasons for this — the workforce shortage and Americans’ increased utilization of healthcare services.