Healthcare Success

DECEMBER 6, 2022

Healthcare consumers continue to move swiftly down the paths of least resistance toward quality care. This spells trouble for healthcare organizations that cannot change with the times. 9 Healthcare Marketing Trends 2023. 9 Healthcare Marketing Trends 2023. Consumer-First Content is Essential. Google is the gatekeeper.

Healthcare 112

Healthcare Healthcare Marketing Competition 112

pharmaphorum

JULY 7, 2022

As this issue’s contributors discuss, by working together pharma companies and healthcare providers can significantly enhance oncology treatment for patients. ASCO 2022: Checkpoint inhibitors, Enhertu in spotlight. The post Deep Dive: Oncology 2022 appeared first on. Read Deep Dive: Oncology in full.

Healthcare Provider 52

Healthcare Provider Physicians Healthcare Healthcare 52

Clarivate

APRIL 18, 2024

Strategy #1: innovate and create Amazon founder Jeff Bezos has said that overnight success takes about 10 years — and that ramp-up period may be what’s playing out for the ecommerce giant in healthcare. billion, following an earlier failed healthcare venture with Berkshire Hathaway and JPMorgan Chase.

Retail 52

Retail Healthcare Healthcare Physicians 52

Scott’s Directories

OCTOBER 19, 2022

One of the most competitive industries in the United States is healthcare. government reveal that in 2019, spending on healthcare increased to about $3.8 But despite the success recorded in the healthcare industry, it’s often tough for many B2B healthcare marketers to get into. Statistics from the U.S.

Healthcare 52

Healthcare Healthcare Marketing Media 52

PM360

OCTOBER 13, 2023

PatientPoint’s second annual Patient Confidence Index reveals that 48% of Americans feel anxious before a doctor’s visit (up from 38% in 2022), and they continue to crave education about conditions, symptoms, and treatments. Eight in 10 people polled (87%) said they trust their healthcare provider, which might help with the anxiety.

Healthcare 59

Healthcare Healthcare Doctors Pharma 59

Clarify Health

OCTOBER 13, 2021

Healthcare price transparency continues to grow, with health insurers required to release cost-sharing estimates beginning in 2022. What’s new for healthcare price transparency in 2021? The American healthcare system is ushering in a new era of health cost transparency.

Healthcare 52

Healthcare Healthcare Insurance Healthcare Provider 52

Clarivate

APRIL 24, 2023

healthcare payers and providers are consolidating at a dizzying clip as they seek to gain market share, increase access to care and secure clinical control to improve health outcomes. CVS’ bid for Oak Street is in keeping with nearly two decades of evolution toward becoming an integrated payer and provider.

Healthcare 89

Healthcare Healthcare Marketing Physicians 89

World of DTC Marketing

NOVEMBER 22, 2021

And in the case of the pharmaceutical retailer, that’s healthcare. Your local CVS will be turned into “destinations that offer a range of healthcare services, from flu shots to diagnostic tests,” according to the company’s news release. Healthcare is ripe for disruption, and CVS could be blazing new trails.

Healthcare 241

Healthcare Healthcare Retail Healthcare Provider 241

Medgadget

MAY 3, 2023

AI is increasingly being used in healthcare to reduce clinician workloads and improve patient outcomes. Ultimately, AI has the potential to revolutionize medical imaging and improve healthcare outcomes around the world. Tell us about yourself – your background and how you got to where you are today at GE Healthcare.

Healthcare 81

Healthcare Healthcare Leads Medical 81

Medico Reach

AUGUST 18, 2022

The healthcare sector has seen a few developments over the years. billion in 2022. billion in 2022. Tempus began with the goal of incorporating artificial intelligence and data science into the healthcare industry. This creative approach to healthcare prompted the United Health Group to acquire the company in 2017.

Healthcare 98

Healthcare Healthcare Medical Doctors 98

PM360

OCTOBER 24, 2022

GoodRx’s mission is to provide Americans—regardless of income or insurance status—the knowledge, choice, and care they need to stay healthy by improving access to affordable healthcare. Trusted by over 100 million patients and 825,000 providers, GoodRx ranks #1 in consumer trust of digital healthcare brands. Innovation.

Insurance 40

Insurance Prescription Healthcare Healthcare 40

Clarify Health

NOVEMBER 22, 2023

Today’s healthcare providers are seeing significantly more patients than they did a decade ago – many of whom are often sicker and have more complex care needs. How do healthcare mergers and acquisitions benefit patients? There is division in the healthcare industry over the pros and cons of healthcare mergers and acquisitions.

Leads 52

Leads Healthcare Healthcare Patients 52

Impetus Digital

JULY 5, 2023

Fast forward to today, and this technology is intertwined with a myriad of industries, including healthcare. As of last year, i.e., 2022, the global healthcare cloud computing market was valued at $37.14 Cloud technology in healthcare has become critical in improving patient care and revolutionizing healthcare systems.

Healthcare 52

Healthcare Healthcare Patients Healthcare Provider 52

Nixon Gwilt Law

APRIL 22, 2024

That said, the flurry of regulatory policymaking and legislation, congressional hearings and inquiries, and industry stakeholder organization around the development and deployment of healthcare AI portends major developments in the coming years. HIPAA is the pantheon of healthcare data privacy regulation in the U.S. HIPAA What is it?

Healthcare 52

Healthcare Healthcare Training Food and Drug Administration 52

Clarify Health

DECEMBER 21, 2021

The No Surprises Act and Transparency in Coverage Rule The past two years have been monumental for healthcare transparency and reporting regulations. The No Surprises Act (NSA), signed into law in December 2020, and the Transparency in Coverage Rule (TiC), published in October 2020, will have significant implications for health plans in 2022.

Healthcare 52

Healthcare Healthcare Networking Healthcare Provider 52

Clarify Health

OCTOBER 13, 2021

Healthcare price transparency continues to grow, with health insurers required to release cost-sharing estimates beginning in 2022. What’s new for healthcare price transparency in 2021 ? The American healthcare system is ushering in a new era of health cost transparency. Why is price transparency important in healthcare?

Healthcare 52

Healthcare Healthcare Insurance Networking 52

pharmaphorum

DECEMBER 15, 2022

Healthcare Provider (HCP) marketing. In the same vein, patient advocates and influencers might share their personal journeys and help raise awareness of their condition and healthcare needs. She works with a range of clients, including key opinion leaders, health care providers, patients, payers, and internal stakeholders.

Media 86

Media Healthcare Healthcare Education 86

MedCity News

SEPTEMBER 12, 2022

Retail pharmacy chains and Amazon are transforming themselves into omnichannel healthcare providers, developing primary care services and virtual tools through acquisitions, partnerships and investments.

Retail 97

Retail Healthcare Provider Healthcare Healthcare 97

PM360

APRIL 22, 2024

As the demand for high-quality, trustworthy, and actionable healthcare information grows, the window of time to capture a healthcare professional’s attention seems to narrow. Doximity; 2022. Healthcare providers’ understanding of data displays of clinical trial information: a scoping review of the literature.

Physicians 52

Physicians Education Healthcare Healthcare 52

Impetus Digital

MARCH 15, 2024

In 2022, global spending on cancer medicines was approximately 196 billion USD, and this number is forecasted to reach $375 billion by 2027. In addition, the global population is getting older, and more cancers of all stages will be diagnosed as a result, putting even more pressure on the healthcare system.

Recruitment 78

Recruitment Healthcare Provider Patients Healthcare 78

Penrod

JANUARY 12, 2024

Tracking Technologies and HIPAA OCR Guidelines In December 2022, OCR issued a Bulletin outlining health providers’ HIPAA obligations. However, despite these concerns, the current obligations remain in effect and healthcare providers must adhere to them.

Patients 52

Patients Healthcare Provider Electronics Healthcare 52

European Pharmaceutical Review

APRIL 11, 2024

As of September 2022, there were around 39 biosimilars approved and 22 marketed, the report stated. Consequently, this has led to “greater interest and investment in biosimilar development, as well as increased collaboration between biosimilar manufacturers and healthcare providers to improve patient access and uptake”.

Marketing 91

Marketing Competition Manufacturing Healthcare Provider 91

pharmaphorum

JANUARY 24, 2023

In this final instalment of IQVIA EMEA Thought Leadership’s Nine for 2023 three-part series, focusing on issues that will change the direction of healthcare and the pharmaceutical industry this year, three key competitive issues for pharmaceutical companies in 2023 are assessed.

Medicine 93

Medicine Healthcare Healthcare Pharma 93

PM360

DECEMBER 14, 2023

Empowering patients with comprehensive information about their health and medical conditions is a critical step towards fostering their active involvement in healthcare decisions. Significant investment goes towards placing TV spots—according to Fierce Pharma , TV ad spend reached $5B in 2022.

Education 98

Education Patients Digital Media Pharma 98

pharmaphorum

NOVEMBER 15, 2022

With the HLTH 2022 event now well underway, digital health industry leaders all gathered together to attend in Las Vegas this week, the juli survey results reveal consumer responses to be more varied than one would have expected when it comes to data privacy. Of those who were afflicted by anxiety, 73% also battled with depression.

Education 123

Education Healthcare Provider Physicians Electronics 123

Impetus Digital

JANUARY 3, 2023

A couple of years ago, I first wrote about how social media’s role in the Pharma and healthcare sectors has been growing exponentially. Healthcare Provider (HCP) Marketing. In the same vein, patient advocates and influencers might share their personal journeys and help raise awareness of their condition and healthcare needs.

Media 52

Media Healthcare Healthcare Recruitment 52

pharmaphorum

JANUARY 29, 2023

With the population ageing, the need for healthcare is growing fast: between 2015 and 2050, the proportion of the world’s population over 60 years old will nearly double from 12% to 22%, according to the World Health Organization. Secondly, pressure on healthcare spending is leading to greater consolidation.

Healthcare 92

Healthcare Healthcare Manufacturing Marketing 92

PM360

OCTOBER 24, 2022

The Wegovy Marketing Team comprised of Novo Nordisk and Concentric Health Experience experts, has put together a visionary campaign for the product that took the healthcare community by storm. The global increase in the prevalence of obesity is also a public health issue that has severe cost implications to healthcare systems.

Marketing 40

Marketing Management Leads Healthcare 40

pharmaphorum

AUGUST 2, 2022

Indeed, one of the main barriers to treating these diseases is that a high proportion of patients are part of marginalized groups that are difficult to reach through traditional healthcare systems. In June 2022, the World Health Organization (WHO) released a new strategy for ending the hepatitis B and C epidemics.

Patients 99

Patients Healthcare Provider Healthcare Healthcare 99

Clarify Health

APRIL 26, 2022

Artificial intelligence (AI) has the potential to affect healthcare in profound ways — propelling better data-driven decisions on diagnoses, treatments, and population health management. However, although AI applications in healthcare can drive success, the adoption of AI in healthcare continues to lag compared to other industries.

Healthcare 52

Healthcare Healthcare Management Media 52

PM360

JUNE 26, 2023

In its 2022 edition, the Access to Medicine Foundation report 2 analyzed the access strategy of 180 products across the top 20 pharmaceutical companies, of which 102 are on the WHO essential medicine list. These partnerships can be with local governments, healthcare providers, local startups, and non-governmental organizations.

Medicine 98

Medicine Marketing Pharma Manufacturing 98

PM360

NOVEMBER 27, 2023

Continuing medical education (CME) is a top priority for healthcare providers in order to maintain their medical licensure, broaden and update their clinical knowledge, hone their skills, feed their curiosity, and ensure patients receive the best care and outcomes. In fact, commercial support accounted for 26% of CME funding in 2022.

Education 105

Education Medical Training Healthcare 105

PM360

SEPTEMBER 21, 2023

As a mission-driven company and digital healthcare leader, GoodRx has helped patients obtain an estimated 80 million prescriptions they otherwise may not have been able to afford. Source: IQVIA Institute, March 2022. Source: GoodRx proprietary data for 19 months ending December 31, 2022. Households in 2022” (Figure 3).

Prescription 52

Prescription Medical Patients Distribution 52

Legacy MEDSearch

JULY 31, 2023

This achievement is the second FDA clearance Axial3D has received for its segmentation platform, INSIGHT , and a significant milestone for the healthcare industry in its embrace of automation and artificial intelligence to personalize patient care.

Medical 52

Medical FDA Healthcare Provider Healthcare 52

Impetus Digital

FEBRUARY 16, 2024

Based on our survey of hundreds of healthcare provider advisors in 2022–2023, over three-quarters stated that they prefer virtual/hybrid meetings, with the convenience and flexibility of digital meetings rated as the top benefits (unpublished data).

Pharma 84

Pharma Healthcare Provider Healthcare Healthcare 84

PM360

JULY 21, 2022

Though 80% of healthcare providers (HCPs) identified as “rep-accessible” in 2008 (that is, willing to meet with over 70% of the sales reps who try to approach them), that number had decreased to 44% in 2017. Fierce Healthcare. Accessed April 1, 2022, [link]. Accessed April 1, 2022, [link]. Updated April 10, 2022.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

Clarify Health

FEBRUARY 8, 2024

It is no exaggeration that the American healthcare industry faces a looming crisis: an increasing number of older adults with complex healthcare needs. is just 13 percent but accounts for more than a third of healthcare expenditures. million in 2022. million in 2022. Today, the 65-and-older population in the U.S.

Healthcare 52

Healthcare Healthcare Specialization Insurance 52