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Editor's corner: Fierce Pharma's top 10 stories of 2022

Fierce Pharma

Editor's corner: Fierce Pharma's top 10 stories of 2022. Wed, 12/21/2022 - 08:42. esagonowsky.

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Coming and going paid off for biopharma CEOs in 2022

Fierce Pharma

There was a decline in CEO compensation overall in 2022. But there was no evidence of the slide in biopharma where pay increases were plentiful.

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After 2022's M&A spree, Amgen CEO Bradway collects $21.4M payday

Fierce Pharma

After 2022's M&A spree, Amgen CEO Bradway collects $21.4M payday zbecker Fri, 04/07/2023 - 12:10

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2022 Prescription Trends

PharmExec

The market for prescription medicines in the United States was subject to major shifts in use across therapeutic areas in 2022, reflecting changes in patient health needs, the development, and availability of novel medicines, and complex market dynamics.

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Going to Market Smarter in the New Economy

In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. The fight to find new customers and retain existing ones is the biggest business challenge for many companies.

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AbbVie CEO Gonzalez scored $26M in 2022 pay as cash cow Humira neared patent cliff

Fierce Pharma

AbbVie CEO Gonzalez scored $26M in 2022 pay as cash cow Humira neared patent cliff aliu Tue, 03/07/2023 - 10:54

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Eli Lilly CEO racked up $21.4M in 2022 pay as stock price hit all-time high

Fierce Pharma

in 2022 pay as stock price hit all-time high aliu Mon, 03/20/2023 - 10:51 Eli Lilly CEO racked up $21.4M

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The ABC’s of Recruiting for Gen Z

In 2022, society has fully immersed itself in the web and all it has to offer - and no one more so than those of Generation Z. Take a look around you at any given moment, and somebody is likely surfing the web on their phone.

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What We Learned From Our Own Data-Driven ABM Strategy

So, what does ABM look like in 2022? Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. On the surface, this is an accurate statement. However, ABM practitioners have evolved the strategy from development to implementation.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

More than two years into the pandemic, COVID-19 is far from over. Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before.