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2022 Pharma Marketing Trend to Watch: Musical Chairs

Eversana Intouch

Welcome to 2022! More bleakly, according to estimates from the WHO and The Guardian /Kaiser Health News, by the spring of 2021, more than 100,000 healthcare workers globally had died from COVID-19, and more than 3,600 of those were in the United States.

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Reducing real world data lag time for improved patient outcomes

Clarivate

In recent years, there has been an increased focus on real world evidence to advance medical science and improve patient quality of life. The Professional Society for Health Economics and Outcomes Research (ISPOR) has cited real world evidence (RWE) as the number one trend in healthcare decision making for the second year running [1].

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How AI Can Help Medical Science Liaisons Juggle Their Ever-Growing Responsibilities

PM360

Traditionally, Medical Affairs has focused on cross-functional collaboration with commercial and R&D teams, medical communication, evidence generation, and dissemination. At the same time, MSLs are being asked to help inform brand strategy with their learnings from talking to leading healthcare professionals.

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7 commercial, sales, and marketing predictions for 2023

pharmaphorum

In 2022, life sciences companies have been hard at work breaking down silos to better serve patients and healthcare professionals (HCPs). Seamless data sharing between clinical teams and medical science liaisons, for example, could greatly influence clinical trial site selection and ensure more coordinated engagement.

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The (inevitable) digital transformation of Medical Affairs

Impetus Digital

Healthcare providers (HCPs), payers, and patients can now access medical information at their fingertips and they expect more from Pharma than in the past. MA and the healthcare community are increasingly embracing new ways of thinking about scientific data, tailoring this to different channels.

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The Evolution of Media in Medical Education: Introducing HSS Viewpoint

PM360

Heavy patient loads, paperwork, research, presentations at medical meetings, and department/academic obligations make it tough to keep up with the literature, new therapies, and understanding of how community level and peers manage their patients. Healthcare professionals (HCPs) are changing their habits accordingly.

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15 Top Venture Capital for Biotech Companies

Medico Reach

Venture capital is the lifeblood of breakthrough medical technologies. In 2022, over $14 billion was funded in biopharma setup globally, and 37 major IPOs of VC-backed biotech company businesses raised a combined $4.2 Technology and healthcare are two areas in which California-based New Enterprise Associates, Inc invests.