World of DTC Marketing

DECEMBER 9, 2021

LEAD IN: Pharma budgets are being scrutinized like never before, and DTC/HCP marketers must justify every dollar spent. of the total in 2020 and 52.1% Demand metrics that prove you’re reaching your targeted physicians. Did our Medscape strategy succeed in reaching the high prescribing physicians, and what does that mean?

Media 204

Media Physicians Marketing Pharma 204

World of DTC Marketing

DECEMBER 2, 2020

I decided to make some calls to physicians I know throughout the country to ask them if patients are skipping office visits, and the resounding answer was “yes.” Perhaps the best way is to partner with insurers and HCP’s to get patients back into physicians’ offices. Is telehealth a scam? Of that, $4.5

Marketing 155

Marketing Doctors Physicians Prescription 155

World of DTC Marketing

MARCH 23, 2022

85% of accelerated approvals from 2010 to 2020 were for oncology indications. Patients trust their doctors, so the accelerated approval process must be modified to increase their trust with physicians and explain to patients precisely what accelerated drug approval means. Do patients care? The answer to that would be “no.”

Patients 200

Patients FDA Doctors Physicians 200

Scott’s Directories

SEPTEMBER 27, 2022

The impact of the COVID-19 pandemic in 2020 has completely changed healthcare marketing. They implement advanced strategies such as optimizing the Ontario physician directory for their marketing strategies. Conclusion Are you having challenges identifying new leads? Do you wish to reach and engage your target market seamlessly?

Doctors 52

Doctors Medical sales reps Healthcare Provider Physicians 52

Healthcare Success

MAY 9, 2022

The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . In this blog post, you’ll learn: Why QR codes have made a comeback, When to use them, And, 8 ways to improve the patient experience and drive leads with QR codes. .

Leads 52

Leads Patients Healthcare Provider Healthcare 52

Pharma Marketing Network

DECEMBER 29, 2020

2020 was a year defined by unexpected challenges – and related opportunity – for pharmaceutical marketers. The COVID-19 pandemic pushed the industry to experiment with new media, emerging technologies and innovative platforms to keep physicians, providers and patients informed, engaged and empowered.

Networking 98

Networking Media Physicians Pharma 98

World of DTC Marketing

DECEMBER 4, 2020

According to CB Insights , a research firm, a record $8.4bn of equity funding flowed into privately-held digital-health darlings in the third quarter of 2020, more than double the amount a year ago because nobody wants to miss out. The result of all this is that digital health is blazing trails, many of which will lead to a dead end.

Medicine 201

Medicine Doctors Medical Media 201

Pharmaceutical Technology

JUNE 30, 2022

In 2020, there was an increase in foreign aid funding , which was attributed to Covid-19 related efforts in developing countries. The post Neglected tropical diseases: non-profits lead the way as private sectors lags appeared first on Pharmaceutical Technology. For example, Merck & Co.

Leads 64

Leads Pharma Medicine FDA 64

World of DTC Marketing

AUGUST 12, 2022

He leads the Program on Regulation, Therapeutics, and Law at Brigham and Women’s Hospital in Boston. In 2020 JAMA found that the estimated median capitalized research and development cost per product was $985 million, counting expenditures on failed trials. It also raises healthcare costs for public and private insurers alike.

Pharma 255

Pharma Retail Pharmaceutical manufacturing Pharmaceutical 255

PM360

OCTOBER 28, 2022

How should leading pharma companies respond? Consolidation among providers continues unabated, leading to larger and larger health systems. This leads to fewer health systems treating a larger percentage of total patients each year. State of KAM in Pharma and Medtech,” ZS, 2020. healthcare ecosystem. References: 1.

Key account management 117

Key account management Pharma Management Pharma sales reps 117

pharmaphorum

SEPTEMBER 15, 2022

HRS is an acute and lift-threatening condition that typically affects people with liver cirrhosis and is characterised by severe constriction of blood vessels in the kidneys, leading to kidney failure.

FDA 90

FDA Manufacturing Physicians Leads 90

pharmaphorum

DECEMBER 1, 2022

Led by the MPE CEE Workgroup on Access, the report – Addressing access barriers to myeloma clinical trials in Central and Eastern Europe – evaluated the number of clinical trials held in CEE countries between 1 January 2001 and 28 September 2020. Approximately 50,000 people in Europe are diagnosed with myeloma each year.

Patients 70

Patients Physicians Leads 70

Pharma Marketing Network

JULY 19, 2023

For example, Pfizer, a leading pharmaceutical company, has a long history of sponsoring research into new drugs and treatments. In 2020, the company committed to investing $5 billion in research and development over the next five years. This could help to improve the lives of patients and make a real difference in the world.

Pharmaceutical 98

Pharmaceutical Healthcare Healthcare Education 98

World of DTC Marketing

FEBRUARY 10, 2022

1, 2020, and Sept. 30, 2021, the study’s lead author, Thomas J. There is currently a movement underway to give cards to nurses at the physician’s office so that patients aren’t weighed. The United States’ national average body-mass index ranks near the heaviest among all countries. So how do we respond?

Insurance 197

Insurance Government Food Consulting 197

PM360

OCTOBER 9, 2023

a pioneer in digital pharma marketing and patient acquisition solutions leveraging virtual care, today announced that the company has re-branded as Populus Health Technologies concurrent with the official launch of HCP Reach , its physician-facing virtual care channel. Populus Media Inc.,

Education 52

Education Consulting Media Healthcare 52

pharmaphorum

DECEMBER 12, 2022

The San Antonio Breast Cancer Symposium (SABCS) has highlighted some of the most promising clinical research being undertaken by drugmakers in the category, with AstraZeneca leading the charge with a trio of major trial readouts. The post SABCS: Pharmas show their working in HR+/HER2- breast cancer appeared first on.

Pharma 94

Pharma Physicians Patients Leads 94

Pharma Marketing Network

MARCH 3, 2021

Creating a layman’s lexicon that speaks to patients plainly, directly, and clearly will bridge the “gap of understanding” between HCP and patient, leading to quicker diagnosis and treatment decisions. Further, Veeva data from October 2020 showed that NBRxs were significantly lower than 2019 values.

Patients 88

Patients Physicians Pharma Insurance 88

InCrowd

JULY 14, 2022

We are more likely to lose time from work both during maternity leave, and when children are sick, and are more likely to be the ones responsible with managing coordination of family tasks, schedules, and chores (Gold, 2020). of physicians were over the age of 55, an increase from 37.6% In 2019, 44.9% in 2007 to 36.3% in 2007 to 36.3%

Physicians 52

Physicians Electronics Medical Medicine 52

Clarify Health

SEPTEMBER 23, 2022

Our team connected with marketing and strategy leaders across dozens of leading healthcare organizations at SHSMD’s Annual Connections Conference. With such high turnover rates becoming commonplace, it’s difficult for any one organization to answer questions like “Who are the best physicians in my market to recruit?”

Patients 52

Patients Recruitment Competition Physicians 52

Clarify Health

JANUARY 26, 2022

As life sciences companies and clinical research organizations (CROs) navigate the FDA’s 2020 guidance to enhance diversity in clinical trials, this solution enables them to proactively reduce health disparities without unnecessary trial delays, budget overruns, or protocol amendments. To learn more about Clarify Trials, visit [link].

Recruitment 52

Recruitment Transportation Physicians Education 52

Healthcare Success

MAY 19, 2022

We’re living through a seismic shift in how physicians deliver medical care in the United States. . percent of physicians worked in physician-owned practices. At the end of 2020—for the first time ever—less than half ( 49.1% ) of patient care physicians worked in private practice. . Revenue loss.

Marketing 52

Marketing Physicians Doctors Competition 52

Clarivate

APRIL 18, 2024

In 2023, Humana’s care delivery component CenterWell launched a senior-centered “ Primary Care Anywhere ” program for in-home primary care in Georgia and Louisiana (where Humana leads the MA sectors) and increased senior membership in value-based home care models nationwide to more than 840,000. health care system in history“.

Retail 52

Retail Healthcare Healthcare Physicians 52

Healthcare Success

JANUARY 25, 2023

However, these numbers escalated in 2020, along with the COVID-19 pandemic. Negative or angry emotions According to her survey of 70,000 “The Mighty” readers and community members, the number of people choosing anger as their top emotion more than doubled from March to September 2020— rising from 20% to 45%. How did we get here?

Patients 105

Patients Healthcare Healthcare Management 105

Legacy MEDSearch

FEBRUARY 13, 2023

“We are committed to continuous improvement to optimize the clinical utility of the Swoop® system while driving commercial adoption across leading institutions globally. When interpreted by a trained physician, these images provide information that can be useful in determining a diagnosis. Hyperfine, Inc.

Food and Drug Administration 98

Food and Drug Administration FDA Recruitment Food 98

pharmaphorum

JANUARY 17, 2023

Unify, launched in December 2020, is AstraZeneca’s patient app and clinical trial support tool. It is this which will one day encourage early detection of disease and lead to improved outcomes for our population.”. A practising physician, he works closely with team leaders in both early and late CVRM research.

Medicine 98

Medicine Patients Transportation Healthcare 98

Pharmaceutical Technology

FEBRUARY 28, 2023

Constant liver damage results in progressive scarring (fibrosis), which disrupts the structural integrity of the liver through fibrosis bands, parenchyma nodules, and blood vessel abnormalities, leading to cirrhosis. 2020) ‘Limitations of non-invasive tests for assessment of liver fibrosis’, JHEP Reports , 2(2). 2022; Zeng et al.,

Physicians 75

Physicians Patients Leads Medical 75

Clarify Health

JUNE 9, 2023

Patients are becoming smarter consumers of their health and at greater price transparency , leading them away from the acute setting to more outpatient lower cost settings of care. When the pandemic hit in 2020, almost overnight, telehealth went from “what’s telehealth?” Telehealth allows physicians to see more patients.

Physicians 52

Physicians Healthcare Healthcare Patients 52

Pharma Marketing Network

MARCH 3, 2021

Creating a layman’s lexicon that speaks to patients plainly, directly, and clearly will bridge the “gap of understanding” between HCP and patient, leading to quicker diagnosis and treatment decisions. Further, Veeva data from October 2020 showed that NBRxs were significantly lower than 2019 values.

Patients 52

Patients Physicians Insurance Pharma 52

Clarify Health

SEPTEMBER 23, 2022

Our team connected with marketing and strategy leaders across dozens of leading healthcare organizations at SHSMD’s Annual Connections Conference. With such high turnover rates becoming commonplace, it’s difficult for any one organization to answer questions like “Who are the best physicians in my market to recruit?”

Patients 40

Patients Recruitment Competition Physicians 40

Pharma Marketing Network

SEPTEMBER 15, 2020

24, 2020 1:00 PM – 1:40 PM EDT | Innovative Ideas to Transform Your New Medication Launch: A Case Study and Panel Discussion. New medications that can greatly improve a patient’s quality of life and overall health can present significant side effects that often lead patients to abandon treatment. DHC Webinar | THUR, Sept.

Side effects 52

Side effects Medical Media Physicians 52

Pharma Marketing Network

FEBRUARY 4, 2021

The Pharma Marketing Network’s latest webinar, Video, Voice, and Virtual: Applying New Digital Technology to Enhance Customer Experience, shared unique perspectives from a diverse group of panelists, offering insights into the customer experience during 2020 – a year defined by unexpected challenges. When the COVID-19 pandemic put the U.S.

Media 98

Media Pharma Healthcare Healthcare 98

pharmaphorum

NOVEMBER 8, 2022

Taken together, the system can support patients with medication reminders, education resources, insulin dose logging and feedback on blood glucose levels, while a hub for physicians called Tempo Insights to help them make decisions about patient care based on data. billion in 2020 to more than $16 billion by 2030, according to GlobalData.

Management 62

Management Physicians Marketing Education 62

Clarify Health

MARCH 2, 2021

For many hospitals in 2020, strategy had to take a backseat. In 2022 and beyond, hospital strategy leaders have an important opportunity to take a lead role in the industry’s transformation as their leadership looks to them to decipher key patterns and trends. Who are the highest volume physicians left in the market to recruit?

Physicians 52

Physicians Recruitment Marketing Competition 52

Pharmaceutical Technology

JANUARY 10, 2023

The erosion of Januvia is due to patent expiry in that had been expected in 2022 and physicians’ preference for sodium-glucose linked transporter-2 inhibitor (SGLT-2I) therapies such as Farxiga (dapagliflozin) and Jardiance (empagliflozin) due to their ability to improve glycemic control and address cardiorenal comorbidities.

Marketing 52

Marketing Physicians Leads Sales 52

LEVO Health

JANUARY 13, 2021

In 2020, over 3.6 Having a social media presence for your practice is becoming an essential tool for creating brand awareness and engaging with patients, which leads to more web traffic, leads, and appointments. billion active users as of 2020. As of October 2020, 30% of Twitter users were female and 70% were male.

Media 52

Media Healthcare Healthcare Medical 52

Clarify Health

MAY 6, 2020

Leading health systems, in some of the hardest-hit areas, are using Clarify Referrals to bring patient volume back. It delivers high fidelity insight into the prioritization of physicians for engagement and affiliation. Last updated: March 2020 Learn more about our healthcare analytics platform here.

Physicians 52

Physicians Patients Networking Healthcare 52

pharmaphorum

OCTOBER 24, 2022

During its initial rollout, Camzyos is being provided free to most patients for 30 days to get them started in therapy, and Caforio has said the take-up is proceeding as expected with “strong enthusiasm” for the new therapy from both physicians and patients.

FDA 40

FDA Prospecting Patients Physicians 40