Pharma Marketing Network

MARCH 3, 2021

But what about patients? And what about the disrupted patient journey? What can our industry do to ensure patients maintain continuity of care at a time when good health is imperative? Reassess the Patient Journey. Enhance Patient Services Programs. Here, we offer four ways pharma marketers can help.

Patients 88

Patients Physicians Pharma Insurance 88

World of DTC Marketing

JANUARY 12, 2022

bil­lion in 2020, ac­cord­ing to In­flu­encer Mar­ket­ing Hub , which es­ti­mat­ed the mar­ket would grow to $13.8 At the same time, over­all dig­i­tal ad spend in the phar­ma space sky­rock­et­ed 242% year over year from Jan­u­ary to Feb­ru­ary in 2020 and 2021, Me­di­aRadar re­port­ed. bil­lion in 2021.

Marketing 192

Marketing Pharma Side effects Media 192

Healthcare Success

JANUARY 25, 2023

However, these numbers escalated in 2020, along with the COVID-19 pandemic. Negative or angry emotions According to her survey of 70,000 “The Mighty” readers and community members, the number of people choosing anger as their top emotion more than doubled from March to September 2020— rising from 20% to 45%. How did we get here?

Patients 104

Patients Healthcare Healthcare Management 104

World of DTC Marketing

DECEMBER 15, 2021

According to the Lancet, a medical journal, the incidence of depression and anxiety has soared in the pandemic—by more than 25% globally in 2020. In October 2020, hackers who had breached Vastaamo, a popular Finnish startup, began blackmailing its users. Physicians have not bought into the hype around apps. The Economist.

Doctors 208

Doctors Medical Patients Marketing 208

World of DTC Marketing

APRIL 12, 2022

healthcare system is bedeviled by greed, with drug companies, device manufacturers, hospital organizations, physician groups, and insurers scrambling to grab a slice of the more than $3 trillion we spend on medical care each year. (FT.COM) The U.S. We have access to the most cutting-edge treatments.

Healthcare 209

Healthcare Healthcare Insurance Physicians 209

Clarify Health

SEPTEMBER 23, 2022

Our team connected with marketing and strategy leaders across dozens of leading healthcare organizations at SHSMD’s Annual Connections Conference. With such high turnover rates becoming commonplace, it’s difficult for any one organization to answer questions like “Who are the best physicians in my market to recruit?”

Patients 52

Patients Recruitment Competition Physicians 52

World of DTC Marketing

DECEMBER 2, 2020

How is pharma going to get patients back into to ask their doctor about branded medications? And some expect they will soon see patients who have dangerously delayed seeking care as ongoing symptoms force them to overcome their fear. How will they get patients to ask for an Rx if they’re not going to their doctor?

Marketing 155

Marketing Doctors Physicians Prescription 155

LEVO Health

APRIL 11, 2023

As a healthcare practice, your online reputation is crucial to attracting and retaining patients. With the rise of online review platforms, patients have a powerful voice in sharing their experiences with others. According to 2020 data, nearly 71% of people use online reviews as the first step to finding a new physician.

Patients 98

Patients Healthcare Healthcare Management 98

World of DTC Marketing

DECEMBER 9, 2021

LEAD IN: Pharma budgets are being scrutinized like never before, and DTC/HCP marketers must justify every dollar spent. Cutting through the noise is getting more challenging, and a “mass market” approach doesn’t work anymore unless you have a broad patient population. of the total in 2020 and 52.1%

Media 204

Media Physicians Marketing Pharma 204

Scott’s Directories

SEPTEMBER 27, 2022

The impact of the COVID-19 pandemic in 2020 has completely changed healthcare marketing. This has led to the evolution of how healthcare businesses interact with patients and perform their operations. They implement advanced strategies such as optimizing the Ontario physician directory for their marketing strategies.

Doctors 52

Doctors Medical sales reps Healthcare Provider Physicians 52

PM360

SEPTEMBER 15, 2022

And even though the system seems to be returning to some semblance of normalcy, it’s going to take a village to help patients and the industry get back to full health. Patients appear to have fundamentally changed how they use healthcare services, from embracing telehealth and digital tools to foregoing care. Stress Cracks.

Patients 59

Patients Pharma Healthcare Healthcare 59

World of DTC Marketing

DECEMBER 4, 2020

Some 70% of American hospitals still fax and post patient records, and patients don’t have one record to share among all their doctors. Yesterday I listed some physicians in an advisory board meeting, and they all expressed concerns about digital medicine. I’m not so sure. EHR’s have been a failure.

Medicine 201

Medicine Doctors Medical Media 201

Pharma Marketing Network

MARCH 3, 2021

But what about patients? And what about the disrupted patient journey? What can our industry do to ensure patients maintain continuity of care at a time when good health is imperative? Reassess the Patient Journey. Enhance Patient Services Programs. Here, we offer four ways pharma marketers can help.

Patients 52

Patients Physicians Pharma Insurance 52

pharmaphorum

OCTOBER 26, 2022

And just as a family business thrives on its connection to the community, Chiesi is committed to connecting to the global patient community. We try to have a very long-term orientation because we believe that aligns our objectives very well with the objectives of society and the patients we serve, and it makes us a stable business.”.

Patients 78

Patients Pharma Consulting Transportation 78

Clarify Health

SEPTEMBER 23, 2022

Our team connected with marketing and strategy leaders across dozens of leading healthcare organizations at SHSMD’s Annual Connections Conference. With such high turnover rates becoming commonplace, it’s difficult for any one organization to answer questions like “Who are the best physicians in my market to recruit?”

Patients 40

Patients Recruitment Competition Physicians 40

Pharma Marketing Network

DECEMBER 29, 2020

2020 was a year defined by unexpected challenges – and related opportunity – for pharmaceutical marketers. The COVID-19 pandemic pushed the industry to experiment with new media, emerging technologies and innovative platforms to keep physicians, providers and patients informed, engaged and empowered. SAVE MY SEAT.

Networking 98

Networking Media Physicians Pharma 98

World of DTC Marketing

AUGUST 12, 2022

In the past 12 months, PhRMA and closely allied groups spent at least $57 million — $19 million of it since July — on TV , cable , radio , and social media ads opposing price negotiations, according to monitoring by the advocacy group Patients for Affordable Drugs. First, let’s clarify how the bill saves taxpayers billions.

Pharma 255

Pharma Retail Pharmaceutical Pharmaceutical manufacturing 255

Pharma Marketing Network

JULY 19, 2023

This could include sponsoring research into new drugs and treatments, providing educational resources about health conditions, or supporting patient care programs. This could help to improve the lives of patients and make a real difference in the world. This could help to ensure that everyone has access to the care they need.

Pharmaceutical 98

Pharmaceutical Healthcare Healthcare Education 98

pharmaphorum

DECEMBER 1, 2022

Myeloma Patients Europe (MPE) has identified significant inequalities among patients’ access to myeloma clinical trials in Central and Eastern Europe (CEE) in a first-of-its-kind advocacy report. Approximately 50,000 people in Europe are diagnosed with myeloma each year.

Patients 70

Patients Physicians Leads 70

PM360

OCTOBER 9, 2023

a pioneer in digital pharma marketing and patient acquisition solutions leveraging virtual care, today announced that the company has re-branded as Populus Health Technologies concurrent with the official launch of HCP Reach , its physician-facing virtual care channel. Populus Media Inc.,

Education 52

Education Consulting Media Healthcare 52

pharmaphorum

JANUARY 17, 2023

Unify, launched in December 2020, is AstraZeneca’s patient app and clinical trial support tool. Attrition in drug development for chronic disease is high, often because the wrong patients are selected for clinical trials,” Challis explained. Dissecting heterogeneity. Digital technology and ‘frictionless’ clinical trials.

Medicine 98

Medicine Patients Transportation Healthcare 98

pharmaphorum

DECEMBER 12, 2022

The San Antonio Breast Cancer Symposium (SABCS) has highlighted some of the most promising clinical research being undertaken by drugmakers in the category, with AstraZeneca leading the charge with a trio of major trial readouts. The post SABCS: Pharmas show their working in HR+/HER2- breast cancer appeared first on.

Pharma 91

Pharma Physicians Patients Leads 91

World of DTC Marketing

FEBRUARY 10, 2022

1, 2020, and Sept. 30, 2021, the study’s lead author, Thomas J. There is currently a movement underway to give cards to nurses at the physician’s office so that patients aren’t weighed. The United States’ national average body-mass index ranks near the heaviest among all countries.

Insurance 197

Insurance Government Food Consulting 197

Pharmaceutical Technology

JUNE 30, 2022

In 2020, there was an increase in foreign aid funding , which was attributed to Covid-19 related efforts in developing countries. At the moment, ivermectin is the therapeutic used against river blindness, but it cannot kill the adult worm, which effectively means that patients need to seek out treatments regularly, Fraisse explains.

Leads 64

Leads Pharma Medicine FDA 64

pharmaphorum

SEPTEMBER 15, 2022

HRS is an acute and lift-threatening condition that typically affects people with liver cirrhosis and is characterised by severe constriction of blood vessels in the kidneys, leading to kidney failure.

FDA 87

FDA Manufacturing Physicians Leads 87

Clarify Health

JULY 1, 2020

On June 23, 2020, we co-hosted a virtual panel with Bunny Ellerin, President of New York Health Business Leaders (NYCHBL), to interview executives from NewYork-Presbyterian Hospital, CareMount Medical, and Clarify Health about the future of healthcare in New York following the peak of COVID-19. Unlikely, the panelists said.

Patients 52

Patients Medical Physicians Healthcare 52

PM360

OCTOBER 28, 2022

How should leading pharma companies respond? Consolidation among providers continues unabated, leading to larger and larger health systems. This leads to fewer health systems treating a larger percentage of total patients each year. State of KAM in Pharma and Medtech,” ZS, 2020. healthcare ecosystem. References: 1.

Key account management 117

Key account management Pharma Management Pharma sales reps 117

Medgadget

DECEMBER 1, 2022

Bigfoot Biomedical , a medtech company based in California, has developed the Bigfoot Unity System, a diabetes management technology for patients on multiple daily injection therapy. The system uses continuous glucose monitoring data and doctor recommendations to provide insulin dose recommendations, helping patients to avoid uncertainty.

Management 99

Management Patients Doctors Healthcare 99

Clarivate

APRIL 18, 2024

While the key players’ strategies differ, all are focused on bending the cost curve while increasing patient touchpoints and engagement. More recent developments provide a look into Amazon’s interest in treating patients with chronic conditions, including a pharmacy consultation pilot for high-risk seniors with complex medical needs.

Retail 52

Retail Healthcare Healthcare Physicians 52

InCrowd

JULY 14, 2022

We are more likely to lose time from work both during maternity leave, and when children are sick, and are more likely to be the ones responsible with managing coordination of family tasks, schedules, and chores (Gold, 2020). She acts like she doesn’t even care anymore”.

Physicians 52

Physicians Electronics Medical Medicine 52

Med Device Careers

MARCH 18, 2022

It seemed to boil down to embracing technology, working alongside smart people with the goal of providing the best patient care. Back in 2005 the Sanger cardiac patient population was only about 3,500 patients with only 525 billable remotes for the entire year. Beth on their patients’ willingness do virtual visits.

Patients 52

Patients Training Management Healthcare 52

PM360

SEPTEMBER 15, 2022

Patient advocacy organizations, healthcare professional (HCP) groups, nonprofits, community-based organizations, artists, advertising agencies, life sciences companies, and more are all finding various ways to work together around a common goal. Patient Advocacy. But what do these collaborations look like? What makes them successful?

Education 105

Education Physicians Pharma Patients 105

Healthcare Success

MAY 24, 2022

As more healthcare professionals provide accessible online services and shorten the red tape between physician-patient communications, consumers no longer feel the need to visit the closest option. Limited or no access to direct communication with their physician. No access to remote patient monitoring capabilities.

Healthcare 101

Healthcare Healthcare Marketing Physicians 101

LEVO Health

FEBRUARY 1, 2021

Patient reviews matter because they help prospects determine whether a practice or healthcare clinician can provide them with the services they need. In fact, a 2020 survey showed 77% of people use online reviews as the first step in finding a new physician. Reasons to Respond to Negative Patient Reviews. Gain Insight.

Patients 52

Patients Healthcare Healthcare Insurance 52

Clarify Health

JUNE 9, 2023

Patients are becoming smarter consumers of their health and at greater price transparency , leading them away from the acute setting to more outpatient lower cost settings of care. Perhaps what most executives are watching out for are disruptors like CVS and Walgreens who are inching their way up earlier into the patient journey.

Physicians 52

Physicians Healthcare Healthcare Patients 52

Clarify Health

JANUARY 26, 2022

It is a real-world evidence-based software product that empowers life sciences companies to improve the recruitment of diverse and underrepresented patient populations. These data are linked to government and commercial claims, clinical, prescription and dispensing data, covering over 300 million patient lives.

Recruitment 52

Recruitment Transportation Physicians Education 52

Pharmaceutical Technology

APRIL 26, 2023

AstraZeneca , Teva Pharmaceuticals , and Novartis , and other companies, are expanding their reach in the asthma space by capitalizing on digital technologies to enhance the patient experience. There are a greater variety of digital inhaler systems available today, and increased uptake by patients and healthcare professionals.

Electronics 115

Electronics Medical Patients Healthcare 115